In this episode of CMO Journeys, Christian Banach speaks with Adam Shpiro, Chief Marketing Officer at SBS, about helping reposition a legacy fintech company for a more modern cloud and AI-driven future. With a background spanning engineering, consulting, operations, venture investing, banking, and go-to-market leadership, Adam brings a broad operator’s view to how marketing can drive growth inside a complex global business.

What the Conversation Covers
• Adam’s unconventional path from engineering and consulting into business leadership, fintech, and eventually marketing
• What changed when he moved from leading global go-to-market into the CMO role, and how that shaped his view of marketing as a growth engine
• How SBS is working to reposition itself from a legacy core banking provider into a more modern cloud and AI-focused platform company
• Why Adam believes marketing, product, and sales must operate as one connected go-to-market system
• How he thinks about prioritization, AI adoption, agency partnerships, and building a marketing team that can move with both quality and speed

Guest Bio
Adam Shpiro is Chief Marketing Officer at SBS, a global financial technology company providing software platforms for banks, lenders, and payment systems worldwide. Before stepping into the CMO role, he led global go-to-market efforts at SBS and built a career across engineering, consulting, operations, venture capital, banking, and fintech, giving him a distinctive commercial and operator-focused perspective on marketing leadership.

About the Podcast
CMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.