Dil Fernando, CMO of Freeosk, joins CMO Journeys to discuss how in-store product discovery is evolving into a more measurable retail media experience. Her perspective is valuable because she brings together experience in radio, music, entrepreneurship, CPG innovation, brand strategy, shopper engagement, and experiential retail media.

What the Conversation Covers
• Dil’s early career in radio and music, and how being on air taught her that attention is earned through timing, relevance, and storytelling.
• What entrepreneurship taught her about resilience, scrappiness, and understanding business from multiple angles.
• How her work in CPG innovation at MillerCoors shaped her view of experimentation, emerging technology, and scaling new ideas inside large companies.
• How Freeosk is evolving from a sampling business into a broader experiential retail media platform connecting sampling, media, shopper engagement, and data.
• Dil’s approach to agency partnerships, including why market understanding, strategic thinking, functional expertise, and useful insights matter.

Guest Bio
Dilini “Dil” Fernando is Chief Marketing Officer at Freeosk, a company helping brands and retailers create measurable in-store product discovery experiences. In her role, she leads brand, communications, positioning, partnership marketing, insights, and media analytics. Her background includes radio, music, entrepreneurship, business school, CPG brand management, innovation, and shopper marketing.

About the Podcast
CMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.