In this episode of CMO Journeys, Christian Banach speaks with Matthew Lieberman, Chief Marketing Officer and Business Development Officer at Cooley. Matthew shares how a nontraditional path through entertainment, consulting, and professional services shaped his approach to marketing transformation, and why this moment represents a major opportunity for firms rethinking how marketing drives growth, client experience, and competitive advantage.

What the Conversation Covers
• Matthew’s career journey from film and entertainment into consulting, then into senior marketing leadership roles in professional services
• What he learned leading a large-scale marketing transformation at PwC and how that experience informs his work at Cooley
• How he is approaching his first phase at Cooley, including setting a clear vision, defining marketing’s role, and building stronger measurement and accountability
• Why thought leadership should sit at the center of a professional services marketing strategy, from brand building to pipeline support
• How he evaluates agency partners, including the importance of specialization, personalization, and showing a real understanding of the client’s business

Guest Bio
Matthew Lieberman is Chief Marketing Officer and Business Development Officer at Cooley, where he leads the firm’s marketing and business development strategy. Before joining Cooley, he spent more than two decades at PwC, including seven years as CMO for the US and Mexico, where he helped lead a broad transformation of the marketing function across team structure, process, technology, and client experience.

About the Podcast
CMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.

Matthew Lieberman, CMO of Cooley: Leading Brand, Business Development, and Change