Natasha Phillips, who leads marketing for Pharmaceutical Diagnostics in the U.S. and Canada at GE Healthcare, joins CMO Journeys to discuss how science, strategy, and customer insight come together in healthcare marketing. Her perspective is shaped by experience across consulting, research, healthcare, consumer marketing, and global commercial leadership.

What the Conversation Covers
• Natasha’s early interest in math, science, and healthcare, and how that foundation shaped her path into marketing leadership.
• Her transition from consulting and research into commercial healthcare roles, including the mentor who encouraged her to pursue an MBA.
• What she learned from moving into consumer marketing at McDonald’s and how those lessons apply back to healthcare.
• How GE Healthcare markets to a complex mix of stakeholders, including clinicians, procurement teams, health systems, and institutions.
• Natasha’s approach to agency partnerships, including the balance between strategic brand support, specialized execution, and healthcare regulatory expertise.

Guest Bio
Natasha Phillips leads marketing for Pharmaceutical Diagnostics in the U.S. and Canada at GE Healthcare, a global healthcare company focused on medical technology, diagnostics, and AI-driven solutions. Her work sits at the intersection of science, innovation, commercialization, and customer experience in a highly regulated healthcare category. Her background includes healthcare consulting, research, commercial leadership at Abbott, consumer marketing at McDonald’s, and global brand experience.

About the Podcast
CMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.