You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode is for you.

I’m breaking down:

Why your past job title is not as important as you think it is
The three things you need to be a CMO
What to do when you’re not *quite* qualified for a role
And the shift you need to make if you want to step into Fractional CMO work

If you've been counting yourself out of Fractional CMO work because of what's on your resume — you're going to love this episode.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS

00:00 Can You Be a Fractional CMO Without the Title?

01:00 What the CMO Role Actually Is

02:00 The First Sign You're Already Thinking Like a CMO

03:15 Why Business Thinking Matters More Than Marketing Skills

04:45 Stop Acting Like an Executor

06:00 Nobody Is Going to Tell You You're Ready

04:50 The Bare Minimum You Need Online

05:40 How to Build Credibility Fast

06:10 Why I’d Focus on LinkedIn

06:45 Instagram Clients Are Different