Welcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.

Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or building your own Fractional CMO business. This is the CMO School podcast.

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Strategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.
Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.
Free Live Training: How to Build a 6 Figure Marketing Business - Learn my simple, proven framework to build a 6-figure marketing business in just 6 months – so you can finally do the work you love and take on dream clients.
Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.

Welcome to CMO School for Marketers and Fractional CMOs

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