The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.

Every Fractional CMO will eventually land a client who doesn't have the right team to do the work. How you handle is everything.

In this episode, I break down:

The 3 types of team gaps every fractional CMO will eventually hit
The common mistakes that shift you from leader to doer fast (and are hard to come back from)
3 ways to solve team gaps without filling them ourself

Plus, the reframe that turns this whole problem into a pricing and scoping opportunity in your favor.

Your job as a fractional CMO is to build and run the marketing function. Not to be the marketing function.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 The Fastest Way to Devalue Yourself as a CMO

01:15 The 3 Team Gaps Every Fractional CMO Will Face

04:15 The Mistakes That Turn CMOs Into Doers

07:30 Stop Taking Ownership of Client Urgency

09:15 How Smart CMOs Solve Team Gaps

10:00 Build a Bench of Trusted Contractors

12:15 The Integrator and HR Partnership Strategy

15:15 Turning Team Gaps Into More Revenue

17:00 Protect Your Strategic Value