"Will the Fractional model actually work in MY niche?" — I get this question all the time. And it's the one that keeps people stuck: not starting, saying no to clients who'd be a great fit, or waiting to feel ready before they let themselves go for it.

But here's what I want you to hear — the niche is NOT what makes the Fractional model work. What you're selling has nothing to do with the industry. It's YOU. It's your leadership. And that is valuable (and transferable) to any niche.

In this episode, I’m breaking down:

The 4 things that ACTUALLY tell you if a business is a fit for the Fractional model — and not one of them is the niche (steal the checklist!)
The real reason marketers get stuck on the niche question and what you're REALLY saying when you ask "will this work in my niche?"
What actually makes you feel ready for this role
How I landed one of the biggest names in the online space as my very FIRST client in a niche I'd never worked in

By the end of this episode, the niche question won't feel so important, because you'll know exactly what to look for instead.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Will the Fractional Model Work in Your Niche?

00:45 The Question You Should Be Asking Instead

01:30 The 4 Signs a Business Is Ready

02:30 Why Revenue and Budget Matter

03:45 Leadership Matters More Than Industry

05:00 Why Marketers Get Stuck on Niches

06:15 Your Skills Transfer Further Than You Think

07:00 Stop Waiting for the Perfect Niche