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Het digitale marketingbureau Clever Strategy is naar eigen zeggen dé expert op het gebied van de Hyperconnected World. Maar wat levert de hyperverbonden wereld de klanten van Clever concreet op? In de tweede aflevering van dit CMOtalk specials drieluik duikt presentator Klaas Weima in de voordelen van de Customer Experience Marketing aanpak van het marketingbureau.

Te gast zijn Kjeld Piek, oprichter en algemeen directeur van Clever Strategy en Stefan van den Berg, marketingdirecteur van huisdierenverzekeraar Figo Pet Europe.

Figo Pet Europe

Figo Pet Europe is een relatief nieuwe naam in de branche en Clever Strategy helpt de verzekeraar bij het vergroten van de conversie van hun marketinginspanningen. “Uiteindelijk gaat het om zo veel mogelijk polissen af te sluiten.”

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