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Gezonde en duurzame producten vinden alleen hun weg naar de consument wanneer ze ontwikkeld worden vanuit diens echte behoeften. Dat heeft Julie Kerkhof aan den lijve ondervonden. Als Chief Marketing Officer bij voedingsproducent Danone koppelt ze die consumentgerichte benadering aan een maatschappelijke verantwoordelijkheid: duurzame en gezonde voeding voor iedereen toegankelijk maken.

Op zoek naar meer?

CMO voices heeft ook een Franstalige podcastreeks.

Volg ons ook ...

op het dossier CMO voices op tijd.be
via Apple Podcast en Spotify

Credits:

Host: Danny Devriendt
Een initiatief van UBA & Trustmedia

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