In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the heights of the AI, gaming, and entertainment industry.

What You’ll Learn in This Episode:

The Olympic Mindset: Andrew shares how his experience representing Great Britain in volleyball at the 2012 London Olympics shaped his competitive approach to global brand strategy.

Navigating Regulated Markets: Discover why Play’n GO is actively lobbying for more regulation in the gaming industry to ensure long-term sustainability and player safety.

High-Volume Content Strategy: Andrew explains the logic behind producing multiple new game titles every month and how to maintain brand consistency when your audience ranges from grandmothers to hardcore gamers.

Bold Marketing Stunts: Get the inside scoop on sending game characters into space and leveraging high-profile partnerships like Formula 1 to build trust and scale in the North American market.

Leadership & Career Advice: Andrew discusses his "high-performing team" leadership style and why he believes "reading everything" is the most underrated tool for anyone looking to break into the gaming industry today.

About Our Guest:

Andrew Pink leads global brand strategy for Play’n GO, a world leader in gaming and entertainment. With a unique background as a former Olympic athlete, he brings a disciplined, data-driven, and competitive edge to one of the most dynamic sectors in tech.

Episode Highlights:

[01:21] Andrew’s journey from the volleyball court to the boardroom.

[04:07] Why Play’n GO wants a "safer place to play" through regulation.

[08:16] The "out of this world" marketing behind their latest campaigns.

[14:27] Why sponsoring F1 makes sense for a global entertainment brand.

[18:09] Essential advice for the next generation of marketing leaders.

This episode is brought to you by Open Fortune, the marketing pioneers putting brands inside actual fortune cookies to capture a moment of surprise no banner ad can match.

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