Podcast
CMOtalk USA
Hosted by CMOtalk USA · EN
CMOtalk | The Marketing Podcast for Leaders Who Shape Brands
CMOtalk is a marketing podcast featuring in-depth conversations with Chief Marketing Officers from the world's leading brands. Each episode unpacks the realities of marketing leadership - strategy, decision-making, and what truly drives success.
Founded in the Netherlands in 2015 by Klaas Weima, CMOtalk launches in the United States in April 2026. With 250+ episodes, 350,000+ downloads, and a 4.9/5 rating on Spotify and Apple Podcasts, it's built on one principle: the best marketing conversations happen when there is nothing to sell.
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14episodes
Episodes
Newest firstAll episodes
E42 | Teresa Barreira (Publicis Sapient) on why the future of work requires humans to raise the ceiling
3w ago00:35:23Tap to summarizeIn this episode, Teresa Barreira, Chief Marketing and Communication Officer at Publicis Sapient, sits down with hosts Professor Koen Pauwels and international marketeer Wilbert Kragten to discuss how she spearheaded a massive internal transformation right after the launch of ChatGPT. Moving past the superficial hype of "random acts of AI," Teresa explains why true enterprise transformation relies entirely on people and process rather than the technology itself. She shares the exact blueprint her team used to catalog over 1,000 individual tasks, allowing them to shift from merely automating broken workflows to completely redesigning the work itself. By deploying over 150 custom AI agents built by internal experts, her team entirely eliminated tasks like writing first drafts or brand governance. This strategic shift successfully freed up massive amounts of time, allowing roles to be completely rewritten around the 20% where humans add the highest cognitive value. Teresa also dives into the evolving role of the CMO, illustrating how modern marketing leaders must transition from the "business of marketing" to the "business of the company". Finally, she, Koen, and Wilbert address how brands can escape a homogenized "sea of sameness" in an era of unlimited content creation by leaning heavily into human bravery, intuition, and asking the right questions.
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Special | CMOtalk USA – The Handover: Klaas Weima introduces the US team
Jun 100:30:32Tap to summarizeToday, CMOtalk officially crosses the Atlantic. In this special episode, founder Klaas Weima hands over the platform to the newly established US team: lead host Koen Pauwels, Distinguished Professor of Marketing at Northeastern University, and co-hosts Nathalie van Doorne and Wilbert Kragten. We talk about why now, why Boston, what stays the same and what's new. The format you know: one CMO, one theme, one take. The new twist: every episode explores the transatlantic angle. What can US-marketing leaders learn from Europe? And the other way around? Season 26/27 launches in June.
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E41 | Dara Treseder (Autodesk) on the AI revolution in marketing.
Jul 2900:31:35Tap to summarizeToday, we welcome Dara Treseder, Chief Marketing Officer at Autodesk. This leading technology company develops software for design and manufacturing, with its most well-known product being AutoCAD – one of the most widely used design programs in the world. Since joining the company in 2022, Dara has been spearheading Autodesk’s global marketing strategy, overseeing areas such as e-commerce, brand development, communications, digital growth, and education. In this episode, we talk with her about B2B marketing, the role of artificial intelligence, her position as CMO, and the importance of education. An inspiring conversation with a powerful leader in the world of technology and marketing.
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E40 | Jennifer Kattula (Microsoft Advertising) on the AI Revolution in Marketing
Jul 3, 202500:34:01Tap to summarizeMicrosoft plays a leading role in the development and application of artificial intelligence. By integrating AI into products like Microsoft 365 (including Word, Excel, and Outlook), the company is making smart technology accessible to millions of users worldwide. Through its partnership with OpenAI, Microsoft has integrated advanced AI models such as ChatGPT into tools like Copilot. These innovations help businesses and individuals work more efficiently, gain insights faster, and boost creativity. Jennifer Kattula, GM and CMO of Microsoft Advertising, has been a long-time advocate for AI. We speak with Kattula during the Cannes Lions Festival.
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E39 | Zespri (Jiunn Shih) on 'kiwi brothers' and supply chain volatility from climate change
Nov 25, 202400:35:40Tap to summarizeZespri is the world’s largest Kiwi producer selling over 180 million trays of the green fluffy fruit each year. But how does the Chief Marketing Officer at a fruit company compete with fast food chains and candy brands for consumers’ attention? And: due to Global Warming, it has become more challenging to grow produce all over the world. How does Jiunn align his marketing efforts with the uncertainty of Zespri’s harvest? In this episode Klaas Weima is going to talk Jiunn Shih, Chief Marketing, Innovation & Sustainability Officer at Kiwi producer Zespri.
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Cannes Special #3 | Nuno Pena & Victoria Sjardin on AI's role in advertising
Oct 24, 202400:42:09Tap to summarizeMarketeers all over the world can’t avoid exploring the opportunities of AI. How will technology change the advertisement industry in the near future? In this episode Klaas Weima is going to talk with Nuno Pena, global marketing director of AkzoNobel and Victoria Sjardin, former vice president marketing EMEA at the Kraft Heinz Company. Victoria Sjardin has been around for a while and has seen buzzwords (like big data & metaverse) come and go. She believes that “brands that are being well constructed are timeless”. Marketeer Nuno Pena (formerly AkzoNobel) explores the opportunities of the upcoming technology with a few pilots while expressing his beliefs that marketeers shouldn’t forget about sustainability.
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Cannes Special #2 | S4Capital's Sir Martin Sorrell on data and tech transforming creativity in advertising
Sep 24, 202400:34:03Tap to summarizeSir Martin Sorrell, the executive chairman of S4Capital, doesn’t like to hold on to the past and firmly believes that “data and tech will improve creativity”. But how will consumers react to new means of marketing and being ‘bombarded’ by personalized content in the near future? In this episode Klaas Weima is going to talk with Sir Martin Sorrell, the executive chairman of creative digital content production company S4Capital on the influence of data and tech on creativity. The interview was recorded at the Lions International Festival of Creativity in Cannes.
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E38 | Athletic Brewing (Andrew Katz) on the emerging industry of non-alcoholic beverages
Aug 27, 202400:36:35Tap to summarizeAthletic Brewing is in their own words the #1 non-alcoholic beer brand in the US. How does a relatively small brewing company like Athletic Brewing compete with the big boys such as AB InBev, Heineken and Carlsberg? Before joining Athletic Brewing, Andrew gained a lot of experience in the beverage market at PepsiCo and Heineken. How did the familiarity with the industry help him guide Athletic Brewing? In this episode Klaas Weima is going to talk with Andrew Katz, CMO at Athletic Brewing about the emerging industry of non-alcoholic beverages and the cut-throat competition.
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Cannes Special #1 | Adobe (Eric Hall) on the future of marketing in an era of AI
Jul 30, 202400:39:01Tap to summarizeSoftware company Adobe is well known for their products such as Photoshop and Acrobat. But how does Adobe remain the industry standard while competitors are lurking? And what does the rise of Generative-AI mean for creativity and the use of their platforms? In this episode Klaas Weima is going to talk with Eric Hall, the SVP and CMO of digital experience business at Adobe. He leads the Go-To-Market strategy and execution for the software company. The interview was recorded at the Lions International Festival of Creativity in Cannes.
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E37 | Foot Locker (Slavka Jancikova) on Gen-Z marketing
Jul 2, 202400:39:27Tap to summarizeWhen it comes to Gen-Z marketing Slavka Jancikova, VP Marketing EMEA at Foot Locker, believes that ‘you should definitely avoid being inauthentic’. But how can you be genuine as a brand? Slavka joined Foot Locker in the summer of 2023 and it is her job to make the American sports shoe store chain appealing to Gen-Z. Before joining Foot Locker, Slavka had been building world class brands at Unilever, Nike and Adidas. In this episode Klaas Weima is going to talk with Slavka Jancikova, VP Marketing EMEA at Foot Locker about Gen-Z marketing.
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