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In Meesterzet of Marketingmisser bespreekt Klaas Weima samen met de beste marketeers van Nederland opvallende cases uit de praktijk. We leggen campagnes onder het vergrootglas, kijken kritisch naar reclamespotjes en stellen onszelf vervolgens de vraag: was het een briljante meesterzet of een enorme marketingmisser?

Met Arthur Reijnhart, commercieel directeur bij luchthaven Schiphol bespreekt Klaas de nieuwe campagne ‘Het blijft mensenwerk’ van consultancybureau KPMG.

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