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In Meesterzet of Marketingmisser bespreekt Klaas Weima samen met de beste marketeers van Nederland opvallende cases uit de praktijk. We leggen campagnes onder het vergrootglas, kijken kritisch naar reclamespotjes en stellen onszelf vervolgens de vraag: was het een briljante meesterzet of een enorme marketingmisser?

Met Catrien d’Ancona, directeur Nederland bij chocoladerepenfabrikant Mars, bespreekt Klaas de aftrap van de zomer bij supermarktketen Albert Heijn. In de commercial spelen internetsensatie Bram Krikke, zangeres Corry Konings en rapper Bokoesam en zij vertolken een Nederlandse versie van Walking on Sunshine van Katrina and the Waves.

Wat vind jij?

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