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Audi sales have struggled over the last several quarters in the US. The brand is challenged by tariffs, a shift away from EVs and vehicles that are neither selling well nor garnering the critical approval for which Audi had been known in the past. Competitors BMW and Mercedes-Benz are performing better overall. The brand has unveiled three new SUVs in the US this year. The three row, full-size SUV is the third SUV it has unveiled in 2026. This product offensive will give Audi the “youngest” SUV lineup in the US premium market, the company said. Analysts say this new lineup, along with other updates to other vehicles, can give the brand a boost. But some of Audi’s challenges are structural. Produced, Shot and Edited by: Natalie Rice Reporting by: Robert Ferris Animation: Christina Locopo, Alisa Stern Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, VW Group Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Audi Is Trying To Claw Its Way Back From A 30% U.S. Sales Drop

For years, we’ve known very little about the financial firms handling President Trump’s investments, until now. CNBC has linked JPMorgan Chase, Charles Schwab, UBS and Stephens Inc. to at least four of Trump’s investment accounts tracing firm-specific investment funds, deposit programs and credit arrangements buried in Trump’s annual financial disclosure. The filing lists eight numbered investment accounts that held at least $858 million in 2025. But why risk managing Trump’s investments? Chapters: 00:00 - 01:20: President Trump’s investment portfolio 01:21 - 02:29: Investment accounts 02:30 - 03:35: $858 million 03:36 - 04:56 Politically Exposed Person Reporter: Luke Fountain Produced by: Tasia Jensen Edited by: Darren Geeter, Andrew Evers Animation: Jason Reginato Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC What Do Banks Risk Working With Trump’s $858 Million Investment Portfolio?

The U.S.-Iran war has pushed consumer prices upward around the world. Federal Reserve Chairman Kevin Warsh has not been explicit about how the U.S. central bank will respond. But some of his most favored phrases provide a hint. CNBC's Steve Liesman reports. Chapters: 00:00 Introduction 00:50 Fed speak 03:12 Supply shocks 04:46 Outlook Reporter: Steve Liesman Produced and Edited by: Andrea Miller, Charlotte Morabito, Carlos Waters Animation: Jason Reginato, Christina Locopo Senior Managing Producer: Shawn Baldwin Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Fed Chairman Warsh Says 'Inflation Is A Choice'

Retail investors are already using OpenAI’s ChatGPT and Anthropic’s Claude to research stocks and build custom trading systems. Now companies including Public and Podium Markets are developing AI tools that can monitor portfolios, rebalance holdings, harvest tax losses and execute strategies. CNBC examines how close this technology is to mainstream use, what it could mean for brokerages and the risks of letting software interpret financial goals and act on them. Chapters: 0:00 Introduction 1:23 From research to trading 4:14 Beyond stock trading 5:44 Risks of AI trading Produced and Shot by: Charlotte Morabito, Additional Producer: Macklin Fishman Reporting by: Yun Li Additional Reporting by: Sean Conlon Edited by: Andrea Miller Animation: Jason Reginato, Emily Park Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Retail Investors Are Using AI To Make Trades

Hybrid sales are surging in the US. The vehicles offer consumers respite from high fuel prices without charging. Every other segment has seen sales shrink, but hybrids are going. Three automakers Toyota, Hyundai Motor Group, and Honda together control nearly 90 percent of the mainstream market. Chapters: 00:00 Introduction 01:27 Chapter 1: Hybrid surge 02:40 Chapter 2: Who was prepared 04:31 Chapter 3: Lagging rivals 06:04 Chapter 4: The future Produced by: Robert Ferris Edited by: Meline Rosales Camera by: Natalie Rice Senior Managing Producer: Tala Hadavi Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, Toyota Motor, Honda, Hyundai Motor, Ford Motor Company » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Toyota, Honda And Hyundai Dominate The U.S. Hybrid Car Market

AMD is one of the best performing chip stocks of 2026, following a decade-long comeback in data center chips. Now, it’s making its biggest competitive move against Nvidia yet. AMD’s first rack-scale system for AI, Helios, is shipping later this year - and it’s the world’s first competitor to Nvidia’s Grace Blackwell and Vera Rubin systems. Now, Microsoft has signed up to use Helios in its data centers, joining other customers Meta, OpenAI and Oracle. But with a price tag of at least $5 million, analysts estimate Helios will cost at least $1 million more than Nvidia Vera Rubin. CNBC got an exclusive first look inside the 7,000 pound behemoth, and sat down with AMD data center and AI leads to ask how its first-generation AI system can compete with Nvidia - and what sets it apart. Credits: Produced and Shot by Katie Tarasov Edited by Evan Lee Miller Camera by Andrew Evers Senior Director of Video Jeniece Pettitt Animation Jason Reginato, Emily Park, Alisa Stern Additional Camera Jordan Smith Additional Footage AMD, Nvidia, Getty Images Chapters: 2:28 Microsoft, Meta, OpenAI, Oracle 5:16 Proving grounds 8:30 Catching up to Nvidia 12:38 Cost, power, constraints » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Helios Is AMD’s First AI System To Rival Nvidia Vera Rubin — We Got An Exclusive, First Look

Consumer prices are rising quickly in the United States. But workers aren’t seeing big pay hikes despite becoming more productive. Federal Reserve Chairman Kevin Warsh delivered an update on the U.S. economy to lawmakers on Capitol Hill in July. His comments on AI and economic growth foreshadow how workers may fare moving forward. CNBC's Matt Peterson and Jeff Cox report. Credits: Reporters: Matt Peterson, Jeff Cox Produced and Edited by: Carlos Waters Animation: Jason Reginato, Emily Park Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images Chapters: 00:48 Wages 01:47 Economic growth 03:28 Interest rates » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #cnbc Why Workers Stopped Getting Big Raises

Chinese automakers have captured more than 30% of the UK’s EV market, up from less than 1% seven years ago. Government subsidies allow brands like BYD and Geely to price vehicles thousands of pounds below European competitors. As Volkswagen’s profits fall and Tesla’s UK market share drops, American and European automakers are racing to respond to China’s growing global push. Chapters: Intro | 00:00 - 01:08 Chapter 1: Chinese cars in the UK | 01:09 - 02:28 Chapter 2: China’s global growth | 02:29 - 4:46 Chapter 3: American brands | 4:47 - 6:06 Credits: Reporting by Philip LeBeau Senior Field Producer Meghan Reeder Camera by Michael Green Edited by Darren Geeter Senior Director of Video Lindsey Jacobson Additional Footage Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Chinese Automakers Like Geely And BYD Are Taking Over The UK

Event contracts let people bet on outcomes ranging from sports and inflation to company milestones. But as these markets move closer to publicly traded businesses, old financial rules are being tested in new ways. CNBC's Ananya Chetia and Davis Giangiulio report on what this uncertainty could mean for platforms like Kalshi, Polymarket and others. Credits: Produced and shot by Charlotte Morabito Reporting by Ananya Chetia, Davis Giangiulio Edited by Andrea Miller Animation by Alisa Stern, Jason Reginato Senior Managing Producer - Shawn Baldwin Additional Footage - Getty Images Chapters: 0:00 Introduction 1:59 CFTC vs. SEC 4:27 Working together » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Inside The Fight To Regulate Prediction Markets

Elon Musk's xAI, now known as SpaceXAI following a merger with SpaceX, has made the Memphis, Tennessee area the center of its AI ambitions. XAI is building three data centers there, as well as a power plant in Southaven, Mississippi. XAI's AI infrastructure there truly deserves its name Colossus. It's a modern marvel that was built with breakneck speed. Anthropic and Google are now renting compute capacity at the data centers in a deals worth billions of dollars. But some say the buildout has been chaotic. XAI is now facing multiple lawsuits accusing the company of using loud, pollution-emitting gas turbines, some without the required Clean Air Act permits. CNBC traveled to Memphis and Southaven to speak with locals to learn why the data centers are such a flashpoint, to find out why backlash against data centers is spreading nationwide, and to learn what hyperscalers can do to win support as they race to build AI infrastructure. Chapters: 00:00 - 3:54 Introduction 3:55 - 10:28 SpaceX’s AI ambitions 10:29 - 17:02 Gas-burning turbines 17:03 - 20:28 Constant noise 20:29 - 22:37 Millions of gallons of water 22:38 - 28:59 Growing AI backlash Senior Director: Jeniece Pettitt Reporter: Lora Kolodny Camera and Additional Editing: Andrew Evers Edited by: Marisa Forziati Animation: Jason Reginato, Emily Park VP, Executive Producer: Kamelia Angelova Senior Technology Editor: Ari Levy Bureau Chief: Christina Passariello » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Memphis Became The Epicenter Of SpaceX’s AI Ambitions