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The consumer packaged goods space is changing as direct-to-consumer companies are leveraging their online following to gain traction in retail stores. Mammoth Brands is one of the businesses at the forefront of this trend working to disrupt legacy players like Procter & Gamble and Unilever. Its founders started the shaving brand Harry’s over a decade ago and have now acquired other up-and-coming CPG names, like Coterie diapers. Produced, shot, and edited by: Ryan Baker Reporter: Amelia Lucas Animation by: Jason Reginato, Emily Park Additional Reporting by: Melissa Repko Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Mammoth Brands » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Harry's Owner Is Taking On Procter & Gamble

Venture capital is buying its way into the AI transformation that enterprise software hasn't delivered. Instead of selling AI tools to companies, venture firms are buying legacy companies outright and rebuilding them around AI from the inside. The bet puts VCs on offense and leaves traditional private equity, which spent the last cycle buying enterprise software at peak prices, on defense. The strategy is known in Silicon Valley as the AI rollup. Over the past six months it has crossed into public markets twice: General Catalyst and Trian's $7.6 billion take-private of Janus Henderson (JHG) in December, and Long Lake Management's $6.3 billion agreement in May to take American Express Global Business Travel (GBTG) private at a 65 percent premium. CNBC's Deirdre Bosa has the story. Chapters: 0:00 - 0:55 Introduction 0:56 - 4:31 The AI rollup 4:32 - 5:34 Where private equity got it wrong 5:35 - 7:20 A risky bet Anchor and Columnist: Deirdre Bosa Produced by: Jasmine Wu Edited by: Andrew Evers Senior Director of Video: Jeniece Pettitt Animation: Emily Park » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC AI Rollup: Silicon Valley’s New Buyout Playbook Is Hitting Wall Street

The Joint Comprehensive Plan of Action was a 2015 international agreement to enforce limits on Iran's capacity to develop nuclear munitions. Members of the Trump administration are now working to strike a deal that could end fighting in the middle east, re-open the Strait of Hormuz, and advance efforts toward non-proliferation in Iran. Shifting relationships between the U.S. and other global superpowers are likely to make that task more difficult. CNBC’s Megan Cassella reports. Reporter: Megan Cassella Produced by: Ashlee Trujillo Produced and Shot by: Carlos Waters Edited by: Darren Geeter Animation: Christina Locopo Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images, White House » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Can Trump Negotiate A Better Iran Nuclear Deal Than Obama?

After years of delays, Boeing is increasing production of it's best selling airplane the 737 MAX. The company is adding a 4th assembly line at its plant north of Seattle. CNBC's Phil LeBeau got a first hand look and spoke with Boeing CEO Kelly Ortberg about how the company plans to produce and deliver more airplanes. Reporting by Phil LeBeau Executive Producer Meghan Reeder Editing by Erin Black Animations Emily Park, Christina Locopo Senior Director of Video Jeniece Pettitt » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Boeing Is Ramping Up 737 Production

Over 1.8 million Americans have been classified as “long-term” unemployed in a given month in 2026, meaning they have been out of work for at least 27 weeks. That accounts for about a quarter of all unemployed Americans. Long-term unemployment has seen a sharp rise in the U.S., up about 55% from 2023 and 45% from 2019. The rising amount of long-term unemployed people is a sign of what’s been dubbed the “low-hire, low-fire” environment. With companies reluctant to increase headcounts amid higher interest rates and the rise of artificial intelligence, it becomes more difficult and can take longer for people to find a job. Producer: Juhohn Lee Reporter: Alex Harring Editor: Meline Rosales Animator: Christina Locopo Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why More Americans Are Unemployed For Longer

For two years, companies bought AI one way: pick the most powerful model and run everything through it. That era is ending. A new discipline called model routing is taking hold, sending hard tasks to expensive frontier models and easy ones to cheaper, faster alternatives. It can cut AI bills dramatically. But it also means OpenAI and Anthropic stop getting paid for every task, which complicates the IPO story both are built on. Deirdre Bosa talks to Scott Wu, co-founder and CEO of Cognition (maker of the coding agent Devin), about his new engineering value guarantee, why Devin routes across models automatically, and what it actually takes to measure AI's return. Then Cisco President and Chief Product Officer Jeetu Patel on the cost shock hitting the enterprise, why his own company blew through its AI budget, and whether the frontier labs can hold their pricing power. Anchor and columnist: Deirdre Bosa Produced by: Jasmine Wu Editing by: Erin Black Technical Associate: Sami Savona Senior Director of Video: Jeniece Pettitt » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why The Fix For AI's Spending Problem Is Not Good For OpenAI And Anthropic Why The Fix For AI's Spending Problem Is Not Good For OpenAI And Anthropic

Printed circuit boards sit underneath nearly every chip, a quiet but crucial piece of the booming AI market. But they’re also a growing problem for the U.S., because nearly all AI circuit boards, for Nvidia, Google, Apple and others, are made in China. This creates supply chain vulnerabilities and opportunities for adversaries to sneak through malicious components. Amid ongoing wars in Iran and Ukraine, PCB demand and prices have never been higher. But national security risks mean the military can only source PCBs from the dwindling number of domestic factories. Now, new legislation would incentivize building and buying American-made circuit boards. CNBC visited TTM, the largest U.S. circuit board maker, to see how PCBs are made and find out how the U.S. is trying to catch up with China. Chapters: 0:00 Introduction 3:09 Not just ‘dumb plastic’ 7:29 Why security matters 10:24 How China got ahead 12:41 Can the U.S. regain ground? Produced and Reported by: Katie Tarasov Edited by: Marisa Forziati Additional Editing: Erin Black Camera by: Andrew Evers, Devan Burris Senior Director of Video: Jeniece Pettitt Animation: Jason Reginato, Emily Park, Christina Locopo, Alisa Stern Additional Footage: Alisa Stern, Getty Images, Itera, Intel, Nvidia, PCBAA, Quilter, Sanmina, TTM, TSMC » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC U.S. Confronts The Hidden Risk Of Chinese Circuit Boards Fundamental To AI Chips

The Trump administration is pushing to fast-track psychedelic drug approvals as his economic approval ratings hit record lows, marking a sharp reversal from his first term stance on drugs. Three companies, Compass Pathways, Transcend Therapeutics and Usona Institute received priority FDA review vouchers under the executive order. Scientists and veterans are divided on whether the move is driven by a genuine commitment to mental health or political calculation. Chapters: 00:00 - 01:17 Introduction 01:18 - 03:49 Chapter 1: Legitimizing a new wave of drugs 03:50 - 06:20 Chapter 2: Lead with science 06:21 - 09:44 Chapter 3: Political pressure Reporting by: Brandon Gomez Produced and Shot by: Ryan Baker Edited by: Darren Geeter Animation: Jason Reginato, Alisa Stern Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, Healing Breakthrough, Marie Phelan, Juliana Mercer » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Trump Is Pushing Psychedelics To Treat Mental Illness

CNBC In Other News brings you stories that missed the spotlight. Heated battles are unfolding in the courtroom between electric air taxi companies like Joby, Archer and Vertical, threatening to sidetrack certification aspirations and investor appetite. Shares of major air taxi makers have dropped this year as sentiment sours. eVTOL makers have long pushed back certification timelines, but the Trump administration's pilot program is providing the support to get them across the finish line. The 2026 box office is projected to reach $10 billion for the first time since 2019, and Gen Z is fueling this moviegoing surge. Gen Z, those born between 1999 and 2012, are seeing more movies and spending more money than other generations. Although inflation remains high in May 2026, movies are still cheaper than many other forms of entertainment and are viewed as an affordable social outing for young audiences. Sarah Whitten has more on what's drawing them to theaters. The Asian food category has become $37 billion market in the U.S. as consumers crave more Asian inspired snacks and meals. While American mainstream grocery stores used to only carry a limited selection of "ethnic foods," chains like Whole Foods, Trader Joe’s and Aldi are now selling Asian products in every category like sauces, meats, packaged foods, frozen meals and spices and have been adding more items. These products appear across the store, rather than just in the ‘global foods’ section. CNBC’s Laya Neelakandan explains this rise. Warner Music Group, which owns some of the biggest labels in the world, is investing in South Asian talent through its 5 Junction record label. Spearheaded by music industry titan Anjula Acharia, it is working to bring South Asian talent to western audiences, signing artists like Rhea Raj and Nora Fatehi. CNBC’s Laya Neelakandan explores why South Asian music is gaining steam in the U.S. Chapters: 0:00-1:00 Introduction 1:00-3:30 How court battles have delayed the U.S. eVTOL commercial goals 3:31-8:05 Why Gen Z is driving the box office 8:06-11:50 Why Whole foods, Trader Joe’s and Aldi are selling more Asian groceries 11:51-16:25 After K-Pop and Afrobeats, is South Asian music the next big thing in the U.S.? Host: Ryan Baker Reporters: Samanta Subin, Laya Neelakandan, Sarah Whitten Producers: Erin Black, Natalie Rice, Ryan Baker Camera by: Natalie Rice, Andrew Evers, Ryan Baker Editors: Andrew Evers, Andrea Miller, Meline Rosales, Natalie Rice, Zachary Green, Devan Burris Animations: Jason Reginato, Emily Park, Christina Locopo, Alisa Stern Managing Producer: Juhohn Lee Manager Video Distribution: Divya J. Verma Senior Directors of Video: Jeniece Pettitt, Lindsey Jacobson Additional Footage: Getty Images, Geem, Disney, Reuters, Universal Pictures, Warner Bros., 5 Junction Records » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Air Taxis, Gen Z Moviegoers And Asian Cultural Boom | In Other News

The Department of Justice has announced a nearly $1.8 billion fund to compensate people who allege they have suffered “weaponization and lawfare.” The so-called Anti-Weaponization Fund, which uses taxpayer dollars, has generated bipartisan resistance and prompted a growing number of lawsuits. CNBC’s Kevin Breuninger breaks it down. Reporter: Kevin Breuninger Produced and Edited by: Macklin Fishman Animation: Christina Locopo Shot by: Charlotte Morabito Additional Editing: Tasia Jensen Senior Managing Producer: Shawn Baldwin Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Trump’s Taxpayer-Funded $1.8 Billion ‘Anti-Weaponization’ Fund Works