
Hosted by Tom Krol · EN
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

Six months from now, there will be two kinds of entrepreneurs: those still spending hours creating an endless amount of content, and those who have AI doing 80% of the heavy lifting. They'll both have access to the exact same tools.For today's episode, Tom Krol talks with Coaching Inc. member David Pupo about the AI system he's built to create content that matches his own voice and personality.David shares how he trained Claude using his podcast transcripts, sales calls, and personal content to generate posts, reels, and captions that feel authentic. This episode shows you a practical way to use AI as an extension of your brand rather than replacing it.Listen and enjoy!You'll Learn How To:Train AI to write in your own voiceTurn trending topics into engaging contentCreate more content without sacrificing authenticityUse AI to save timeWhat You'll Learn in This Episode:(02:34) How David built an AI to match his voice and messaging(03:55) Transcribing the podcast through YouTube(05:36) How AI turns his long-form content into his tonality(07:48) A simple system for creating reels from trending news stories(09:00) AI helps write script, captions, and CTAs(10:05) Doing the green screen on Instagram(10:32) Asking AI for trending hashtags(13:41) Creating topical content helps you get discovered faster(17:00) Importance of repurposing content across multiple platforms(18:23) Criticism and negative comments can help your content perform betterWho This Episode Is For:Coaches who want to create more contentEntrepreneurs using AI to grow their businessPersonal brands looking to stand out onlineWhy You Should Listen:If you want AI to sound more like you and less like everyone else, this episode is a must-listen.Connect with David Pupo:Instagram: https://www.instagram.com/dollarswithdavid/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

You might have the best product and be better looking, but if nobody knows you, nobody's going to do business with you.In this episode, Tom Krol sits down with entrepreneur and real estate investor Khang Le to talk about what it takes to build a coaching business in today's attention economy.Khang shares how he went from having nothing to building a massive online following, and why getting attention, providing value, and staying consistent matters more than just perfect content.Listen and enjoy the show!You'll Learn How To:Create content that attracts the right audienceBuild trust before trying to sell anythingGrow a coaching business by focusing on one offerTurn attention into long-term business growthWhat You'll Learn in This Episode:(02:40) Khang's journey from growing up in Vietnam to building a successful real estate business(04:30) A mentor changed the direction of his career(08:50) Understanding how to get attention(09:46) Your followers are your potential clients(12:02) Value, volume, and three buckets of get, hold, and monetize(12:53) Attracting the right audience matters more than going viral(15:37) The power of authenticity over trends, hooks, and perfect production(17:15) Coaches should focus on one product instead of selling everything(20:30) Why creating a business you can eventually sell changes the way you build it(25:33) Business reduces people's suffering(28:32) Knowledge and experience matter more than leaving money to your kids(30:16) Connect with Khang LeWho This Episode Is For:Coaches who want to grow their audience onlineEntrepreneurs building a personal brandContent creators struggling to stay consistentBusiness owners looking to create long-term valueWhy You Should Listen:Tom and Khang share practical advice that every coach can apply to attract the right audience, grow a loyal community, and build a business that lasts.Connect with Khang Le:Instagram: https://www.instagram.com/realkingkhang/ YouTube: https://www.youtube.com/@RealKingKhang Facebook: https://www.facebook.com/WholesalingWithKhang/ TikTok: https://www.tiktok.com/@realkingkhang Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode, Tom Krol sits down with real estate investor and entrepreneur Jerry Norton for a conversation that goes far beyond business growth.Jerry shares the mindset shifts, financial habits, and leadership principles that have helped him build multiple successful businesses while staying focused on what matters most.From hiring the right people and avoiding unnecessary debt to building systems that create freedom instead of stress, this episode is packed with practical lessons every entrepreneur can apply.Listen and enjoy!You’ll Learn How To:Hire the right peopleBuild a business that supports your lifestyleScale without taking on unnecessary debtStay relevant as a coachWhat You’ll Learn in This Episode:(03:00) The secret to Jerry's success and lifestyle(05:07) Your first important hire should be at home(08:58) Jerry's strategy for pre-funding salaries before hiring new team members(12:50) Avoiding debt creates more freedom(14:49) The real definition of success and wealth(16:16) Why teaching your children valuable skills matters more than inheritance(21:48) Jerry's balanced approach to using AI in business(27:30) Why coaches must continue doing the work instead of relying on outdated strategies(29:13) The importance of building a funnel(32:58) Focusing on net profit matters more than chasing bigger revenue numbers(35:32) Finding the sweet spot between growth, profit, and quality of life(38:05) Creating a relationship with people through content(40:06) The "Striver's Curse" explainedWho This Episode Is For:Coaches who are ready to start generating consistent incomeEntrepreneurs looking to grow without burning outBusiness owners preparing to hire and expand teamsAnyone who wants more freedom instead of more stressWhy You Should Listen:Jerry Norton shares practical advice on hiring, finances, leadership, and long-term success while reminding entrepreneurs that real wealth isn't measured by revenue alone, but by the freedom, relationships, and peace of mind you create along the way.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!You'll Learn How To:Build a coaching business with organic contentCreate content to grow your email listKnow when you need paid advertisingBuild a marketing systemWhat You'll Learn in This Episode:(02:38) How Michael started his coaching business(04:02) How organic content helped grow a $6 million coaching business(06:14) Building your email list should always come first(08:15) Organic growth vs paid traffic(09:02) The difference between agency and full-time in-house person(10:37) The Facebook testing methodology(12:00) The marketing and sales team have to be in sync(15:11) Marketing people are obsessed with one channel(16:40) The hiring order Tom recommends(19:20) Biggest killers of sales(25:18) Michael shut down his paid advertising and returned to organic marketing.(27:45) The importance of showing up consistently and getting back to the basics(29:28) Commencement fee explained(34:46) Connect with Michael BlankWho This Episode Is For:Coaches who are growing through organic marketingEntrepreneurs considering paid advertisingReal estate educators who are building coaching programsWhy You Should Listen:This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.Connect with Michael Blank:Website: https://themichaelblank.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Joining us on this episode of the Coaching Inc. Podcast is one of the biggest and most successful leaders in the real estate investing space.Tommy Harr shares the content strategy that helped him build authority in the real estate space without trying to go viral or chase trends.Listen as they break down why authentic content always outperforms polished marketing, how local networking and social media work together, and why the right relationships can change your business faster than any funnel.Enjoy the show!You'll Learn How To:Create content that builds trust and attracts the right audienceGrow your personal brandUse social media to create business opportunitiesWhat You'll Learn in This Episode:(02:56) How Tommy started in the real estate space through social media(05:38) The simple content formula Tommy uses every day(08:05) Every piece of content needs a clear call to action(09:36) When to hire a marketing agency and when to keep content in-house(11:40) Why keeping your business lean protects long-term profitability(15:58) His advice for rehabbers/operators who are struggling(17:12) How social media helped Tommy build relationships with private lenders(18:18) Why every entrepreneur should be learning AI personally(20:08) The value of joining mastermind communities(25:51) The value of dominating your local market before expandingWho This Episode Is For:Coaches who are building their personal brandReal estate investors who are growing a coaching businessEntrepreneurs who are using content to attract clients’Why You Should Listen:Tommy shares the practical strategies he's using to grow his business, build meaningful relationships, and create opportunities that continue paying off long after the post goes live.Connect with Tommy Harr:Instagram: https://www.instagram.com/tommyharr05 YouTube: https://www.youtube.com/@TomHarr Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.Listen and enjoy the show!You’ll Learn How To:Build a simple weekly scorecardTrack the numbers that drive growthMeasure your marketing and sales performanceMake better business decisions using real dataWhat You’ll Learn in This Episode:(01:16) The eight numbers you should track every week(02:22) What are numbers?(02:48) The three purposes of numbers(04:07) Entrepreneurship is a group adventure(04:23) The first number you should always track(04:57) Personal net worth(05:16) How to identify your most profitable revenue sources(06:02) The right way to track business expenses(07:04) Profit is the number that matters(07:42) How to calculate your true marketing ROI(08:26) The importance of tracking lead-to-sale conversion rates(09:09) Collecting reviews should be a weekly KPI(10:18) The bonus metric: bank balancesWho This Episode Is For:Business owners who want more control over their numbersCoaches and consultants looking to scale profitablyEntrepreneurs who want practical reporting systemsWhy You Should Listen:Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business. Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy. If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.You’ll Learn How To:Build a powerful network by givingUse the "40 Good People" strategyApply the principle of reciprocityTurn small daily actions into long-term opportunitiesWhat You’ll Learn in This Episode:(02:16) The "40 Good People" strategy(02:54) What does reciprocity mean(03:49) List down 40 good people in your life(04:18) How to choose the right 40 people for your list(05:48) The mistake most people make when trying to build relationships(06:35) Entrepreneurial people often tell you how to love them(07:28) A simple system for serving one person every business day(10:03) Adding value without expecting anything backWho This Episode Is For:Coaches and consultants who are growing their networkEntrepreneurs looking for more partnership opportunitiesBusiness owners who want to build authentic relationshipsWhy You Should Listen:Tom shares a different approach, which is built on consistently creating value for others first.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.Listen and enjoy the show!You'll Learn How To:Create content that builds trustGive away valuable information without hurting your salesBuild authority by solving real problems publiclyCreate content that attracts loyal followersWhat You'll Learn in This Episode:(01:36) Be the generous expert(02:24) A simple test to see if your content actually provides value(04:01) Giving away builds trust faster(05:55) The biggest marketing secret top influencers already understand(06:33) People who never planned to buy won't buy anyway(07:50) Giving away more creates more paying clients(09:27) The one question you should ask before publishing any piece of content(10:02) Challenging your own assumptions leads to better marketingWho This Episode Is For:Coaches who are creating content but struggling to build authorityCourse creators who want consistent leadsAnyone afraid of giving away too much value onlineWhy You Should Listen:This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the biggest thing holding your business back right now isn't leads?The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!You’ll Learn How To:Recruit top-performing salespeople without relying on referralsIncrease appointment show ratesImprove conversions by qualifying leads more effectivelyCreate systems that scale without depending on more trafficWhat You’ll Learn in This Episode:(01:45) Finding great salespeople is one of the biggest growth challenges(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications(03:20) The application process he uses to identify top closers(04:33) Building landing pages(06:03) How job opportunity ads attract stronger candidates(07:48) Zoom vs phone call for meeting people(11:28) Compensation models for high-performing sales teams(12:31) The importance of contacting leads within minutes(13:22) How faster follow-up dramatically improves show rates(14:34) Importance of proof elements for cold traffic(16:00) More information about the setter conversation(17:20) The questions he asks to review the application for coaching(22:43) Ways to increase show rates(24:41) The difference between cold traffic and warm prospects(26:10) Community as a unique mechanism(29:49) Attention alone isn't enough without a conversion system(31:35) Brent's unique mechanism(34:51) Webinar funnels are just to educate people(38:06) Benefits of in-person events(40:47) Why conviction and authority are critical for growth(43:48) When to stop giving away the free content(49:15) Unique mechanism: Good lead magnet and a ton of proof elementsWho This Episode Is For:Coaches who are struggling to convert leadsConsultants who are looking to improve their sales processExperts who want predictable growthEntrepreneurs who are ready to scale through systemsWhy You Should Listen:If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.Enjoy today's episode!You’ll Learn How To:Prioritize revenue-producing activitiesCreate attention and attract more clientsKeep your coaching business simple, scalable, and profitableWhat You’ll Learn in This Episode:(01:59) Most entrepreneurs overcomplicate simple business fundamentals(02:45) The "one product, one pain, one price" framework(03:59) How the SPIRLAS marketing system creates organic growth(04:30) Creating free value on social media(04:57) Start a podcast now(06:45) Entrepreneurship is about meeting people(07:31) The feedback loop in people(08:36) Use the word reviews, not testimonials(12:42) In-person or online interaction that other people can see(15:32) A smaller amount of input produces a lot more output(16:36) Avoid overcomplicating in your business(18:21) Doing social media lives(19:23) Hiring a sales guy(21:48) Avatar funnel explained(23:23) Keeping the business simple(23:52) Revenue in first positionWho This Episode Is For:Coaches who are trying to grow without paid trafficEntrepreneurs who feel overwhelmed by too many strategiesAnyone who wants a simpler path to consistent growthWhy You Should Listen:Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com