
Hosted by Tom Krol · EN
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!

In this episode, Tom Krol sits down with real estate investor and entrepreneur Jerry Norton for a conversation that goes far beyond business growth.Jerry shares the mindset shifts, financial habits, and leadership principles that have helped him build multiple successful businesses while staying focused on what matters most.From hiring the right people and avoiding unnecessary debt to building systems that create freedom instead of stress, this episode is packed with practical lessons every entrepreneur can apply.Listen and enjoy!You’ll Learn How To:Hire the right peopleBuild a business that supports your lifestyleScale without taking on unnecessary debtStay relevant as a coachWhat You’ll Learn in This Episode:(03:00) The secret to Jerry's success and lifestyle(05:07) Your first important hire should be at home(08:58) Jerry's strategy for pre-funding salaries before hiring new team members(12:50) Avoiding debt creates more freedom(14:49) The real definition of success and wealth(16:16) Why teaching your children valuable skills matters more than inheritance(21:48) Jerry's balanced approach to using AI in business(27:30) Why coaches must continue doing the work instead of relying on outdated strategies(29:13) The importance of building a funnel(32:58) Focusing on net profit matters more than chasing bigger revenue numbers(35:32) Finding the sweet spot between growth, profit, and quality of life(38:05) Creating a relationship with people through content(40:06) The "Striver's Curse" explainedWho This Episode Is For:Coaches who are ready to start generating consistent incomeEntrepreneurs looking to grow without burning outBusiness owners preparing to hire and expand teamsAnyone who wants more freedom instead of more stressWhy You Should Listen:Jerry Norton shares practical advice on hiring, finances, leadership, and long-term success while reminding entrepreneurs that real wealth isn't measured by revenue alone, but by the freedom, relationships, and peace of mind you create along the way.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode of the Coaching Inc. Podcast, Tom Krol sits down with multifamily investing expert Michael Blank to talk about the lessons he learned after building a coaching business that generated millions through organic marketing before scaling into paid traffic.Michael shares why he eventually shut down his ad campaigns and what he learned from the experience.If you are trying to grow your coaching business the right way, this conversation offers practical advice you can apply today. Listen and enjoy the show!You'll Learn How To:Build a coaching business with organic contentCreate content to grow your email listKnow when you need paid advertisingBuild a marketing systemWhat You'll Learn in This Episode:(02:38) How Michael started his coaching business(04:02) How organic content helped grow a $6 million coaching business(06:14) Building your email list should always come first(08:15) Organic growth vs paid traffic(09:02) The difference between agency and full-time in-house person(10:37) The Facebook testing methodology(12:00) The marketing and sales team have to be in sync(15:11) Marketing people are obsessed with one channel(16:40) The hiring order Tom recommends(19:20) Biggest killers of sales(25:18) Michael shut down his paid advertising and returned to organic marketing.(27:45) The importance of showing up consistently and getting back to the basics(29:28) Commencement fee explained(34:46) Connect with Michael BlankWho This Episode Is For:Coaches who are growing through organic marketingEntrepreneurs considering paid advertisingReal estate educators who are building coaching programsWhy You Should Listen:This episode highlights why relationships, consistent content, and serving your community are still the strongest foundations for long-term success.Connect with Michael Blank:Website: https://themichaelblank.com/ Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Joining us on this episode of the Coaching Inc. Podcast is one of the biggest and most successful leaders in the real estate investing space.Tommy Harr shares the content strategy that helped him build authority in the real estate space without trying to go viral or chase trends.Listen as they break down why authentic content always outperforms polished marketing, how local networking and social media work together, and why the right relationships can change your business faster than any funnel.Enjoy the show!You'll Learn How To:Create content that builds trust and attracts the right audienceGrow your personal brandUse social media to create business opportunitiesWhat You'll Learn in This Episode:(02:56) How Tommy started in the real estate space through social media(05:38) The simple content formula Tommy uses every day(08:05) Every piece of content needs a clear call to action(09:36) When to hire a marketing agency and when to keep content in-house(11:40) Why keeping your business lean protects long-term profitability(15:58) His advice for rehabbers/operators who are struggling(17:12) How social media helped Tommy build relationships with private lenders(18:18) Why every entrepreneur should be learning AI personally(20:08) The value of joining mastermind communities(25:51) The value of dominating your local market before expandingWho This Episode Is For:Coaches who are building their personal brandReal estate investors who are growing a coaching businessEntrepreneurs who are using content to attract clients’Why You Should Listen:Tommy shares the practical strategies he's using to grow his business, build meaningful relationships, and create opportunities that continue paying off long after the post goes live.Connect with Tommy Harr:Instagram: https://www.instagram.com/tommyharr05 YouTube: https://www.youtube.com/@TomHarr Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this episode, Tom Krol breaks down the eight numbers every business owner should review every single week. These aren't complicated financial reports or accounting jargon, but simple metrics that help you make better decisions, spot problems, and grow your business.Listen and enjoy the show!You’ll Learn How To:Build a simple weekly scorecardTrack the numbers that drive growthMeasure your marketing and sales performanceMake better business decisions using real dataWhat You’ll Learn in This Episode:(01:16) The eight numbers you should track every week(02:22) What are numbers?(02:48) The three purposes of numbers(04:07) Entrepreneurship is a group adventure(04:23) The first number you should always track(04:57) Personal net worth(05:16) How to identify your most profitable revenue sources(06:02) The right way to track business expenses(07:04) Profit is the number that matters(07:42) How to calculate your true marketing ROI(08:26) The importance of tracking lead-to-sale conversion rates(09:09) Collecting reviews should be a weekly KPI(10:18) The bonus metric: bank balancesWho This Episode Is For:Business owners who want more control over their numbersCoaches and consultants looking to scale profitablyEntrepreneurs who want practical reporting systemsWhy You Should Listen:Tom shares a simple framework that helps you understand where your business is growing, where it's leaking money, and what deserves your attention every week.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

In this classic episode, Tom Krol shares one of the simplest networking strategies he's ever used to grow his business. Instead of chasing introductions or asking successful people for favors, he explains how consistently giving value first can open doors that money can't buy. If you want to build meaningful relationships, grow your influence, and create more opportunities, this episode is a must-listen.You’ll Learn How To:Build a powerful network by givingUse the "40 Good People" strategyApply the principle of reciprocityTurn small daily actions into long-term opportunitiesWhat You’ll Learn in This Episode:(02:16) The "40 Good People" strategy(02:54) What does reciprocity mean(03:49) List down 40 good people in your life(04:18) How to choose the right 40 people for your list(05:48) The mistake most people make when trying to build relationships(06:35) Entrepreneurial people often tell you how to love them(07:28) A simple system for serving one person every business day(10:03) Adding value without expecting anything backWho This Episode Is For:Coaches and consultants who are growing their networkEntrepreneurs looking for more partnership opportunitiesBusiness owners who want to build authentic relationshipsWhy You Should Listen:Tom shares a different approach, which is built on consistently creating value for others first.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Have you ever held something back because you were afraid that if you gave away too much, people wouldn't buy from you? It's one of the biggest fears that many coaches, consultants, and experts have.In this Coaching Inc. Masterclass, Tom Krol and Darrin Bentley challenge one of the most common beliefs among coaches, consultants, and experts. Instead, they explain why the opposite is true and why the most successful people in every industry become known by giving away their best insights first.Listen and enjoy the show!You'll Learn How To:Create content that builds trustGive away valuable information without hurting your salesBuild authority by solving real problems publiclyCreate content that attracts loyal followersWhat You'll Learn in This Episode:(01:36) Be the generous expert(02:24) A simple test to see if your content actually provides value(04:01) Giving away builds trust faster(05:55) The biggest marketing secret top influencers already understand(06:33) People who never planned to buy won't buy anyway(07:50) Giving away more creates more paying clients(09:27) The one question you should ask before publishing any piece of content(10:02) Challenging your own assumptions leads to better marketingWho This Episode Is For:Coaches who are creating content but struggling to build authorityCourse creators who want consistent leadsAnyone afraid of giving away too much value onlineWhy You Should Listen:This episode shows how generous, practical content builds trust, authority, and long-term relationships that naturally lead to more clients.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

What if the biggest thing holding your business back right now isn't leads?The truth is, a lot of coaches, consultants, and experts spend years trying to generate more attention, followers, traffic, and leads, but they never build the systems that consistently turn those opportunities into clients.In this episode, Brent Daniels shares the systems, processes, and philosophies that he used to attract better prospects, increase show rates, improve conversions, recruit top sales talent, and build a business that doesn't depend on hope.Listen as you will hear real-world strategies, practical examples, and small adjustments that can completely change the trajectory of your coaching business. Enjoy the show!You’ll Learn How To:Recruit top-performing salespeople without relying on referralsIncrease appointment show ratesImprove conversions by qualifying leads more effectivelyCreate systems that scale without depending on more trafficWhat You’ll Learn in This Episode:(01:45) Finding great salespeople is one of the biggest growth challenges(02:18) Brent's simple Facebook funnel that generated hundreds of sales applications(03:20) The application process he uses to identify top closers(04:33) Building landing pages(06:03) How job opportunity ads attract stronger candidates(07:48) Zoom vs phone call for meeting people(11:28) Compensation models for high-performing sales teams(12:31) The importance of contacting leads within minutes(13:22) How faster follow-up dramatically improves show rates(14:34) Importance of proof elements for cold traffic(16:00) More information about the setter conversation(17:20) The questions he asks to review the application for coaching(22:43) Ways to increase show rates(24:41) The difference between cold traffic and warm prospects(26:10) Community as a unique mechanism(29:49) Attention alone isn't enough without a conversion system(31:35) Brent's unique mechanism(34:51) Webinar funnels are just to educate people(38:06) Benefits of in-person events(40:47) Why conviction and authority are critical for growth(43:48) When to stop giving away the free content(49:15) Unique mechanism: Good lead magnet and a ton of proof elementsWho This Episode Is For:Coaches who are struggling to convert leadsConsultants who are looking to improve their sales processExperts who want predictable growthEntrepreneurs who are ready to scale through systemsWhy You Should Listen:If you're looking for sustainable growth, this episode will help you identify and fix the bottlenecks that are actually limiting your business.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

After a series of conversations with some of his coaching clients over the last week, Tom Krol noticed the same pattern recurring. People were making things a lot more complicated than they needed to be, chasing new tools, strategies, platforms, and systems while overlooking the handful of activities that drive momentum.Listen as he breaks down the simple principles that consistently help coaching businesses grow, including how to prioritize revenue, build the right team, create attention, and avoid the common mistakes that keep entrepreneurs stuck.Enjoy today's episode!You’ll Learn How To:Prioritize revenue-producing activitiesCreate attention and attract more clientsKeep your coaching business simple, scalable, and profitableWhat You’ll Learn in This Episode:(01:59) Most entrepreneurs overcomplicate simple business fundamentals(02:45) The "one product, one pain, one price" framework(03:59) How the SPIRLAS marketing system creates organic growth(04:30) Creating free value on social media(04:57) Start a podcast now(06:45) Entrepreneurship is about meeting people(07:31) The feedback loop in people(08:36) Use the word reviews, not testimonials(12:42) In-person or online interaction that other people can see(15:32) A smaller amount of input produces a lot more output(16:36) Avoid overcomplicating in your business(18:21) Doing social media lives(19:23) Hiring a sales guy(21:48) Avatar funnel explained(23:23) Keeping the business simple(23:52) Revenue in first positionWho This Episode Is For:Coaches who are trying to grow without paid trafficEntrepreneurs who feel overwhelmed by too many strategiesAnyone who wants a simpler path to consistent growthWhy You Should Listen:Tom shares practical advice that can help you cut through the noise, focus on what actually matters, and build a coaching business that grows without unnecessary complexity.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

Most coaching businesses are built around enrolling more clients.In this episode, Zach Beach, CEO of Smart Real Estate Coach, shares the unique profit-sharing model that helped transform his company into a multi-million-dollar business. Instead of stopping at coaching, Zach and his team work alongside students on real deals, creating a system where everyone wins together.This conversation will open your eyes to a completely different way of thinking about coaching. Listen and enjoy the show!You’ll Learn How To:Create revenue streams beyond client enrollmentsBuild stronger client retention through aligned incentivesTurn successful students into future coachesStructure profit-sharing opportunities without becoming business partnersWhat You’ll Learn in This Episode:(01:46) Introducing Zach Beach and his background in the coaching industry(03:40) Creating additional profit centers through smart investors(05:06) The biggest challenge most coaching companies face(06:05) How Smart Real Estate Coach gets directly involved in student deals(07:47) Revenue beyond enrollment(08:51) The profit-sharing structure behind their coaching programs(11:44) Profit sharing creates better incentives for coaches(18:24) How to position a profit-sharing model(19:02) The systems they use to track and manage deal profits(22:11) Serious clients are attracted to this model(26:02) The “done-with-you” coaching(29:02) Keeping the reputation with Zach's business model(34:04) How Zach created an "associates" program(41:10) The coach's assertion model explained(44:18) The coach compensation model that rewards collaboration(52:16) What makes the President's Club different(57:18) People leaving coaching programs while staying connected to communities(59:28) What Zach learned while preparing his company for a potential exit(01:00:18) How an ecosystem approach can help clients continue growing without leaving your world(01:07:39) Different ways coaching companies can participate in acquisitions or strategic partnershipsWho This Episode Is For:Business owners who are interested in profit-sharing modelsCoaches looking to create additional revenue streamsConsultants who want deeper client engagementWhy You Should Listen:Zach shares a different approach. One that creates long-term alignment, recurring revenue, and stronger client results. This episode will challenge how you think about coaching, fulfillment, and scaling a business that grows even when you're not the one doing all the work.Connect with Zach Beach:Website: https://smartrealestatecoach.com/ LinkedIn: https://www.linkedin.com/in/zacharyrbeach/ Phone Number: 401-229-2289Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com

The coaches who gain traction on social media understand how attention works, where their audience lives, and how to create content that speaks to their problems and to their pain points. That is exactly what today's episode is all about.In this live coaching session, Tom Krol breaks down the exact organic strategies many successful real estate coaches are using to attract clients without spending heavily on advertising. From Facebook groups and content creation to building authority and growing an email list, Tom shares the simple frameworks that consistently generate attention, trust, and revenue.This episode is packed with practical ideas you can start implementing right away.You’ll Learn How To:Use Facebook groups to attract potential clientsBuild authority by providing value onlineCreate systems that generate leadsTurn attention into revenue through organic marketing strategiesWhat You’ll Learn in This Episode:(03:18) Tom’s SPIRLAS framework for organic audience growth(05:02) Facebook groups are still one of the best traffic sources available(07:09) Providing value and scraping value through Facebook group posting(09:49) Identifying the members of your group(10:49) Giving away valuable content for free(15:42) The three stages of marketing: get attention, hold attention, monetize attention(16:22) Saved responses can dramatically increase visibility and authority(18:46) Embracing people and giving a platform within your community(20:24) Never outshine the master(24:37) How AI tools like Claude can help create better content faster(29:15) The hiring framework that top coaching businesses follow as they scale(31:02) Your wife should do the final interview when hiring(31:18) Why your second hire should be a full-time marketing person(35:01) The difference between support staff and the face of your brand(40:00) Tiffany’s challenge with a long-running Facebook group(44:25) Organic versus paid strategies for growing a community(46:14) The importance of creating attention (49:20) How hiring an executive assistant changed Joe’s business(50:24) Common marketing agency mistakes that cost coaches money(53:11) Tom’s Top 10 Rules for Growing a Coaching BusinessWho This Episode Is For:Coaches who are looking to grow their audience organicallyConsultants building an audience from scratchEntrepreneurs who want more leadsAnyone who is trying to create authorityWhy You Should Listen:In this episode, Tom shares the same organic growth principles used by successful coaching businesses to build audiences, generate leads, and create consistent revenue.Resources: Apply now for Coaching Inc.’s private mastermind at coachinginc.com