← The Art & Business of Writing Podcast with Nicolas Cole
The Art & Business of Writing Podcast with Nicolas Cole
Announcing: The Get Writing Clients 3-Day Challenge
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The writers who make the most money living the dream, working only a couple hours per day, are not the most talented writers, the difference between you and whatever you're currently earning. So, 5k a month, 10k a month, and all these writers you see online, making more than that and working less is very simple. The writers who earn more have other skills besides just knowing how to write. Because when you build some of these skills, here's what happens. You can earn a full time income as a writer, essentially working part time. You can work with extremely high quality, really interesting clients without needing to be some big expert or needing to work 10 hours per day. You have pricing power, you can charge a premium and clients will be happy to pay it. And you can achieve all of this without needing to go back to school, get some big fancy degree, or spend a decade mastering your craft. These are very easy skills to build, especially because of AI Today, in fact, there are writers earning a full time income with AI doing 90% of the work. And their clients have no idea. The clients also don't care because the quality of the work is that good. And I am going to show you how you can do this too. But real quick, if you don't know who I am. My name's Nicholas Cole and I've been getting writing clients for over a decade now. I've taken over a thousand sales calls, closed over 300 ghostwriting clients. I've written for everyone from small business owners to Silicon Valley founders of billion dollar startups and executives of publicly traded companies. And I've generated millions of dollars as a ghostwriter. And as you can see here, my ghostwriting agency did over $3.7 million. And that's not including all the ghostwriting work I've done since then. And what I'm about to show you is why there has never been a better time in history to land high quality, high paying clients as a writer. Seriously, it is way easier today than it was when I started working for myself in 2016. But first, let me guess where you are right now. You're working 40 hours per week, 50 hours per week, maybe even 60 hours per week. And you are on the edge of burnout. You miss having an actual life. You feel like you're always staring at your computer, fielding emails from unappreciative clients, and you're underpaid for the work that you're doing and you don't know how to increase your rates. But every time you try to charge more or ask clients to pay you more, they don't budge. And if anything, they tell you why they're already paying you too much money. Maybe most importantly, you don't have a reliable system for landing new clients, and as a result, you're always stressed out about losing the clients you have. Which continues the vicious cycle of feeling like you always need to say yes to any client who walks through the door, even if they don't pay you very much. Trust me, I get it. I used to struggle with all these things too, but that's because nobody showed me how to solve them. In fact, maybe you've tried some of the things I tried in the past when I was feeling really overworked and underpaid. Maybe you've tried setting up an upwork profile thinking clients will be able to find you there. Or maybe you bought some person's personal branding course on how to redo your website or make your social profiles look all fancy and professional. I'm sure you've tried a bunch of different things only to end up right back where you started. Let me pass along something that took me a really long time to understand. There is no silver bullet. There is no big secret. Ironically, the secret is just taking the time to learn the basics, then use someone else's repeatable system and be consistent long enough to see it work for you. That's it. At least that's what I did. And it's worked out really well for me. Which is why I'd like to pay it forward and give my repeatable system for getting high quality writing clients to you. No secrets, no shortcuts. Just a proven system that's been working for me for almost a decade now and has also worked for thousands of students inside our Premium Ghostwriting Academy. So if you want to make a full time income from your writing, 10k a month, 15k per month, whatever your goal is, or if you just want a really lucrative high leverage side hustle and you only want to work 20 hours a week so you can actually enjoy your life and all the other things you want to do. Then let me tell you what every single high earning writer I know, myself included, is helping businesses do three things. Drive organic traffic by being their social ghostwriter, capture emails by being their educational email course ghostwriter, and convert email subscribers into customers by being their newsletter ghostwriter. So why? Because every single business on planet earth needs help with these three things. They need help with traffic, they need help capturing emails, and they need help converting customers. So if you're sitting there worried about your job, worried AI is gonna replace you as a writer, worried there is no good writing jobs anymore. I'm telling you, the only writers struggling are the ones not helping businesses with these three things. Because if you are, your skills have never been in more demand. I get hit up every single day in my DMs via email, you name it, by business owners asking if I can help them find a writer to hire. And these businesses, if you can help them with one or two, or all three of these things, will happily pay you anywhere from 3000, 4000, $5000 per month or per project, all the way up to $10,000 per month or project, depending on what you're helping them with. I know because I've sold hundreds of clients in this price range over the years and I've helped thousands of other writers do the same. But I'm sure you're wondering, Cole, if this is so easy and there are so many opportunities for writers in the world, why are so many writers struggling? Why are there hundreds of thousands of freelance writers on Upwork, all charging $20 per hour or less? If this is something any writer can take advantage of, why aren't more writers doing it? I will tell you exactly why. Because nobody has ever shown them how they might be good writers, even more talented than you or me, but they haven't invested the time to lear any of the other skills. They don't know positioning or how to refer to themselves and the work that they do. They don't know packaging and how to present their offer to prospective clients. They don't know pricing and how to anchor the value of their services. And they don't understand prospecting and how to go about finding high quality clients in the first place. I know because I have a college degree in creative writing and I learned a ton about how to write really beautiful sentences, but nobody taught me anything about how to land high quality clients and how to charge more. I had to teach myself all these things and it took forever. It was very painful. I made every mistake you could possibly make, which is why I'd like to help you learn these skills and build these systems into your own writing business so you don't have to suffer like I did. Now here's why these skills make your writing business so lucrative. Step one. You find businesses that need help with the three things I mentioned. So either more traffic, more emails, or more customers. And don't worry, I'm going to show you exactly how to find businesses in your niche. No matter what niche you're in. I don't care how obscure the niche is. I promise there are a gazillion businesses who need help with these three things. Step two, you say I can help you. And you package your services in a way where the business paying you $3,000 per month is a no brainer relative to the value you're providing. And again, I'm going to show you how to do that. It's not hard. You just need a basic template to follow. Step three, you use AI to do the work. I mean, if you want to do the work, more power to you. But I'm happy to give you my prompts, the exact prompts I use and all my ghostwriting students use to do 80 to 90% of the client work for you. So you can work less, get back to enjoying your life and actually create an even higher quality product for your clients. Step number four. You spend five to 10 hours per week doing two things. One, checking the quality of the work you do with AI so you are quality control. And two, over communicating with the client. It's so funny. Most writers think that the secret to making more is about getting better at writing. And it's not. The whole secret is learning how to over communicate expectations and manage deadlines. If you do that, you could be a very mediocre writer and still make a ton of money. And step five, you collect anywhere from 3,000 to upwards of 7,000, even $10,000 per month per client. So with five clients, which is what I recommend any full time writer aim for in terms of workload, that's anywhere from 15,000 to $35,000 per month in income. Working like part time, insane. That is an incredible outcome. And the thing is, this is not some big insurmountable goal. This isn't Mount Everest. You don't have to go build the next Uber or Google. All you have to do is learn a few new skills, change the types of businesses that you go after, and package your services in a way that allows you to charge more. Five clients, $3,000 to $7,000 per month. And you've got a dream lifestyle with a dream income. And I'm going to show you exactly how to do this step by step in just three days. It's called the Get Writing Clients challenge. You can sign up by clicking the link below in the description of this video. And writers from all over the world, every niche you can think of are going to be there. It's three days, three live masterclasses, two to three hours each with detailed blueprints on how to get high quality writing clients. Let me walk you through what we're going to cover each day of the challenge. So you know exactly what to expect, because we're going to pack a ton in here. Day one, positioning with AI. So in this masterclass, we're going to change the way you think about positioning your writing services forever. We're going to talk about why you should never refer to yourself as a freelancer ever again. How to niche down and get more specific with what kinds of businesses you want to help so that you can charge a premium. And this is really cool. How you can use AI to build what I like to call your client constellation, which is an entire map of all the tangentially related clients and niches that you can also reach out to and help. Because one of the biggest faulty beliefs writers have is they think, well, if I niche down, my opportunities are going to be so limited. No, they're not. And when you build this client constellation, which takes about 30 seconds, with the right AI prompt, you will realize that you have more opportunity than you could ever possibly fulfill on yourself. This is a huge unlock for writers. Day two, we are going to cover packaging with AI. So in this masterclass, we are going to get really tactical. The reason that you might be struggling to charge more and make more money as a writer has a lot less to do with talent and a lot more to do with how you package and present your services. Whenever I walk writers through this framework, it's like I can see the light bulb go off in their heads and they realize they've been going about pitching themselves and working with clients all wrong. So I'm going to show you how to get out of custom work and how to only provide productized, repeatable services. Things that you can do over and over again. How to take a productized, repeatable service and then build efficiencies for yourself so you can get more work done in less and less time. Meaning you can make the same amount of money, but you work less and less. And how you can use AI to create an entire irresistible offer stack for for yourself. This is the real key to charging two times more, three times more, five times more than you've ever charged before. It is not about becoming a better writer. It's about changing the way you package your services. Price anchoring, listing out the tangible benefits to the business and showing them the napkin math of how your work will make them more money or help them reclaim time. Because time is money. And no, again, these are not hard skills to learn. In fact, we show you how to use AI to generate this entire irresistible offer stack for whatever service you want to provide in about 30 seconds. It's awesome. Lastly, day three, the grand finale. We are going to cover prospecting with AI. So our goal is to install a repeatable system into your writing business that you can use for the rest of your life to consistently attract clients on demand. No more waiting around for referrals. No more hoping and praying someone randomly stumbles across your upwork profile or finds your website on the world wide Web. We are going to show you exactly how writers are landing $3,000 clients, $4,000 clients, $5,000 clients, completely on their own in just 45 minutes per day. This is not a ton of work. And no, these are not expert writers with 80 years of experience. This system works even for complete beginners, even for writers where English is their second language. To date. You know, just to give you some context, over 2000 writers have used this system inside our premium ghostwriting academy and have generated over a million dollars in aggregate revenue, meaning clients. Our students have landed completely on their own using this system. And not only are we going to show you how to implement this same system into your writing business, but we're going to show you how you can use AI to do it in record time. But trust me, if someone had shown me how to do this, and if AI had existed back when I started ghostwriting in 2016, I would have made so much more money back in my day, you know, But I had to do all this manually, and it took hours and hours and hours. So my goal is to help you not have to do the same. So that's the Get Writing Clients challenge. Three days, three live sessions, two to three hours each, tons of bonuses, AI prompts, blueprints, all that you can immediately install into your own writing business. And you get to learn live alongside hundreds of other writers from all over the world, across every niche imaginable. It's going to be a ton of fun. Now, one last thing. I think it's important to say who this challenge is for and who it's not for. If you're someone who has no interest in writing, has never really written anything before, and is just looking for the next get rich, quick Internet trend, this is not for you. Okay? If that's what you're looking for, go find someone on Instagram and a rented Lamborghini talking about dropshipping or how you can start an AI automation agency in your underwear, whatever. However, if you're currently working as a freelance writer, copywriter, ghostwriter, or content writer, whether you have one or two clients or you have 10 plus clients and you feel like you're burning the candle at both ends. And if you've been stuck earning between $3,000 to $8,000 per month for a while, I know I can help you. Because you're stuck in what I like to call the profit gap. And all you have to do to close that gap and start getting paid. The level of value that you're truly providing is three very simple things. You have to change your positioning, you have to upgrade your packaging, and you have to use my proven system for prospecting. That's all you have to do. So if you're willing to show up, pay attention and do the work, then I would love to work with you. I would love to help you. Just click the link below this video. You can sign up for the Get Writing Clients Challenge. It's going to be a ton of fun and even if you can't make it live or you have to miss one of the days, if getting more high quality writing clients is a priority for you, then you should still sign up. Because even if you can't attend and make it all three days, we'll still send you the replays after each session so you have everything you need to be successful. Sound fair? Just click the link below this video to sign up for the Get Writing Clients Challenge and I hope to see you there.