Coffee With Cole: The Digital Writing Podcast
Episode: Announcing: The Get Writing Clients 3-Day Challenge
Host: Nicolas Cole
Date: February 3, 2026
Episode Overview
In this special episode, Nicolas Cole introduces the “Get Writing Clients 3-Day Challenge,” a comprehensive program designed to help writers land high-paying clients and scale their businesses using proven systems and AI. Cole shares personal insights, practical frameworks, and a breakdown of what participants can expect from the challenge, emphasizing the importance of skills beyond mere writing talent.
Key Discussion Points & Insights
The Real Differentiator for High-Earning Writers (00:00–03:45)
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Cole debunks the myth that top-earning writers are simply more talented:
"The writers who make the most money living the dream, working only a couple hours per day, are not the most talented writers... The writers who earn more have other skills besides just knowing how to write." (00:00)
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Essential, non-writing skills for writers include:
- Building pricing power
- Attracting high-quality clients without overworking
- Leveraging AI to increase output
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The rise of AI means many writers produce high-quality work in less time:
"There are writers earning a full time income with AI doing 90% of the work. And their clients have no idea. The clients also don't care because the quality of the work is that good." (01:45)
Cole’s Background and Proof of Results (03:46–06:00)
- Cole introduces himself and his track record:
- Over a decade of experience
- 1,000+ sales calls and 300+ ghostwriting clients
- Agency revenue exceeding $3.7 million (excluding additional personal work)
The Common Struggles of Freelance Writers (06:01–10:30)
- Many writers are overworked, underpaid, and lack systems for reliably getting new clients.
- Frustration with platforms like Upwork and personal branding courses that don’t deliver results.
- Cole’s pivotal advice:
"There is no silver bullet. There is no big secret. Ironically, the secret is just taking the time to learn the basics, then use someone else's repeatable system and be consistent long enough to see it work for you." (09:45)
The Three Core Services Every Business Needs (10:31–14:00)
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High-earning writers help businesses with:
- Driving organic traffic (social ghostwriting)
- Capturing emails (educational email course ghostwriting)
- Converting subscribers to customers (newsletter ghostwriting)
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Demand for these services is universal:
"Every single business on planet earth needs help with these three things... If you are, your skills have never been in more demand." (12:15)
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Typical earnings: $3k–$10k/month per client.
Why Most Writers Struggle (14:01–17:50)
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Most writers don’t learn vital skills like:
- Positioning themselves
- Packaging their services
- Pricing effectively
- Prospecting for high-quality clients
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Cole recounts his own experience:
"I have a college degree in creative writing and I learned a ton about how to write really beautiful sentences, but nobody taught me anything about how to land high quality clients and how to charge more." (15:40)
The Step-by-Step System for Lucrative Writing Income (17:51–22:00)
Cole outlines his 5-step method:
- Find businesses who need help: No matter your niche, there are countless prospects (18:20).
- Package your offer: Craft a no-brainer proposal for $3k+/month (19:00).
- Leverage AI: Use Cole’s prompts to automate 80–90% of the writing work (19:45).
- Manage the process: Spend 5–10 hours/week on quality control and client communication (20:20).
"The whole secret is learning how to over communicate expectations and manage deadlines. If you do that, you could be a very mediocre writer and still make a ton of money." (20:40)
- Collect substantial income: Five clients at $3k–$7k/month = dream lifestyle (21:30).
- Reframing what success looks like for writers:
"This isn't Mount Everest. You don't have to go build the next Uber or Google. All you have to do is learn a few new skills... and package your services in a way that allows you to charge more." (21:50)
The Get Writing Clients 3-Day Challenge — Breakdown (22:01–31:00)
Cole unveils the specifics of the 3-day challenge:
Day 1: Positioning with AI (22:20–24:30)
- Transform how you present your services:
- Stop calling yourself a freelancer
- Use AI to build your “client constellation” — expanding your market opportunities:
"One of the biggest faulty beliefs writers have is they think, well, if I niche down, my opportunities are going to be so limited. No, they're not." (23:15)
Day 2: Packaging with AI (24:31–27:30)
- How to move from custom work to productized, repeatable services
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Use AI to create irresistible offer stacks and anchor services to client ROI
"It's not about becoming a better writer. It's about changing the way you package your services." (25:40)
Day 3: Prospecting with AI (27:31–29:50)
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Install a repeatable, AI-powered system for attracting clients at premium rates
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Proven successful for 2,000+ writers, even for complete beginners and non-native English speakers
"No more waiting around for referrals... We are going to show you exactly how writers are landing $3,000 clients, $4,000 clients, $5,000 clients, completely on their own in just 45 minutes per day." (28:10)
Who the Challenge Is (and Isn't) For (31:01–32:45)
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NOT for: Those uninterested in writing or looking for a get-rich-quick scheme
"If that's what you're looking for, go find someone on Instagram and a rented Lamborghini..." (31:10)
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IS for:
- Active freelance writers, copywriters, ghostwriters, or content writers
- Those earning $3k–$8k/month and feeling burned out
- Writers who want to close their "profit gap" and scale up
"All you have to do to close that gap and start getting paid... is three very simple things. You have to change your positioning, you have to upgrade your packaging, and you have to use my proven system for prospecting." (32:10)
Notable Quotes & Memorable Moments
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On the power of non-writing skills:
"Most writers think that the secret to making more is about getting better at writing. And it's not." (20:40)
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On the impact of AI:
“If AI had existed back when I started ghostwriting in 2016, I would have made so much more money back in my day, you know. But I had to do all this manually...” (29:20)
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On the inclusiveness of the system:
"This system works even for complete beginners, even for writers where English is their second language." (29:40)
Important Timestamps
| Time | Segment | |-----------|---------------------------------------------------------------------| | 00:00 | Why top-earning writers succeed: It’s not about talent alone | | 06:00 | The common struggles of freelance writers | | 10:31 | The three core services businesses need from writers | | 14:01 | Why most writers struggle (skills beyond writing) | | 17:51 | The five-step system for building a lucrative writing business | | 22:01 | Introduction to the Get Writing Clients Challenge | | 23:15 | “Client constellation” and niching down misconceptions | | 25:40 | Power of packaging services, not just writing talent | | 28:10 | How to use prospecting systems to land high-paying clients quickly | | 31:01 | Who the challenge is and isn’t for | | 32:10 | What it takes to close your profit gap as a writer |
Conclusion
Nicolas Cole’s episode is a rallying call for writers to go beyond their craft and embrace the business-building skills necessary to thrive in the digital age. With AI as a powerful ally—and a proven, actionable system—the path to earning a full-time (or higher) income as a writer has never been clearer or more accessible. The “Get Writing Clients 3-Day Challenge” promises to equip writers at any stage with these essential, scalable skills and the confidence to implement them, all backed by years of field-tested success.
To sign up for the challenge, Cole directs listeners to the link in the episode description.
For writers ready to take their craft and income to the next level, this episode sets a motivating and actionable foundation.