How Ghostwriters Are Actually Landing Clients In 2025

Summary

Podcast Summary: Coffee With Cole: The Digital Writing Podcast

Episode Title: How Ghostwriters Are Actually Landing Clients In 2025
Host: Nicolas Cole
Release Date: March 31, 2025

In this insightful episode of Coffee With Cole: The Digital Writing Podcast, host Nicolas Cole delves into the evolving landscape of ghostwriting, exploring innovative strategies that ghostwriters are employing to secure clients in 2025. The discussion is enriched with real-world examples, actionable advice, and inspiring success stories from seasoned ghostwriters.

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1. Exploring Diverse Niches for Ghostwriting

Nicolas Cole opens the conversation by challenging the notion that ghostwriting opportunities are limited to conventional niches. He emphasizes the vast array of industries where ghostwriters are making significant inroads.

Key Points:

• Unexpected Niches: Ghostwriters are successfully landing clients across a spectrum of unique fields, including:
  • Poker Coaches
  • Maritime SaaS (Software as a Service)
  • Equestrian and Horse Ranching
  • Clifton Strength Coaches
  • Construction, AI, College Sports, and Masonry

Nicolas Cole remarks at [00:00]:

"If you think you can't start ghostwriting or land ghostwriting clients in your niche, that is factually incorrect."

Guest Speaker B adds further breadth to the list:

"Gardening, woodworking and CNC machines, material handling, and applied behavioral scientists." ([00:31])

Insight: The diversity of niches underscores the universal need for skilled writers to articulate specialized knowledge, presenting ample opportunities for ghostwriters willing to explore unconventional sectors.

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2. The Fundamental Needs of Businesses

The conversation shifts to understanding why every business, regardless of its industry, requires ghostwriting services. Cole and his guest outline three critical areas where businesses seek assistance:

1. Traffic Generation:
   Businesses need to attract and drive visitors to their platforms. Ghostwriters aid by creating compelling social content that boosts organic traffic.

2. Opt-Ins:
   Converting visitors into email subscribers is vital. Educational email courses crafted by ghostwriters can significantly enhance opt-in rates.

3. Conversions:
   Turning email subscribers into paying customers is the final hurdle. Regular, engaging newsletters written by ghostwriters help improve conversion rates.

Guest Speaker B explains at [01:04]:

"Every business on earth needs help with three things: traffic, opt-ins, and conversions."

Nicolas Cole elaborates:[01:07]:

"First, they need help with traffic... second, they need help with opt-ins... and third is conversions."

Supporting Data: Cole cites an internal audit from his training program, revealing that turning subscribers into customers often requires upwards of 20 email touches. This data reinforces the necessity for consistent and quality email content to drive sales.

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3. Core Ghostwriting Services

To address these business needs, Cole identifies three primary ghostwriting services that writers should focus on:

1. Social Media Ghostwriting (Traffic):
   Crafting engaging social media posts to increase organic traffic.

2. Educational Email Course Ghostwriting (Opt-Ins):
   Developing valuable email courses that entice visitors to subscribe.

3. Weekly Newsletter Ghostwriting (Conversions):
   Writing regular newsletters that convert subscribers into paying customers.

Nicolas Cole advises at [02:18]:

"Just copy what these ghostwriters are doing because it's clearly working for them."

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4. Success Stories: Real-Life Ghostwriters

The episode features compelling success stories of ghostwriters who have effectively implemented these strategies to build lucrative businesses.

Ghostwriter 1: Lorenzo

• Services Offered: Educational email course ghostwriting ($5,000 one-time fee).
• Client Acquisition: Cold outreach on platform X.
• Journey: Lorenzo secured his first client through cold pitching and later pivoted to focus on social ghostwriting, enhancing his income streams.

Ghostwriter 2: Khalid

• Services Offered: Social media and educational email course ghostwriting ($5,000 one-time fee for courses and $3,000/month for social media).
• Client Acquisition: Cold outreach on LinkedIn and X.
• Achievements:
  • Scaled his ghostwriting side hustle to $16,000 per month while maintaining a full-time job.
  • Initiated with zero prior online writing experience, demonstrating the program's effectiveness.

Nicolas Cole highlights at [03:56]:

"Khaled is definitely an outlier. He's been a huge success story from our ghostwriting program considering he got his ghostwriting side hustle to up to $16,000 per month while still working a full time job."

Ghostwriter 3: Kelsey

• Services Offered: Educational email course ghostwriting ($5,000 one-time fee).
• Client Acquisition: Cold outreach on LinkedIn.
• Achievements:
  • Generated her first $10,000 in a single month.
  • Expanded services to include weekly newsletter ghostwriting as an upsell for existing clients.

Ghostwriter 4: Matthew

• Services Offered: Educational email course ghostwriting ($5,000 initially, increasing to $7,000) and social media ghostwriting (from $3,000 to $5,000/month).
• Client Acquisition: Cold outreach on LinkedIn.
• Achievements:
  • Transitioned from a beginner to running a $50,000/month agency within a year.
  • Expanded his team to include additional writers and an account manager, ensuring scalability and quality.

Nicolas Cole reflects at [05:08]:

"Matthew has scaled these two services, social ghostwriting and email course ghostwriting, into a full blown agency that does over $50,000 per month just by providing those two services."

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5. Strategies for Landing Ghostwriting Clients

Cole and his guest outline actionable strategies for aspiring ghostwriters to secure clients effectively:

1. Cold Outreach:
   Utilizing platforms like LinkedIn and X (formerly Twitter) to reach potential clients proactively.

2. Specialization:
   Focusing on one of the three core services—social media, educational email courses, or newsletters—to build expertise and a compelling portfolio.

3. Upselling:
   Once initial services are secured, offering complementary services (e.g., adding newsletter ghostwriting after establishing an email course) to increase client value and revenue.

4. Consistency and Volume:
   Emphasizing the importance of sending a higher volume of quality emails to improve conversion rates, as evidenced by their $15 million total revenue and the necessity of multiple touchpoints before a sale.

Nicolas Cole emphasizes at [06:28]:

"They're helping businesses solve one of these big big three problems in their business."

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6. Conclusion: The Path to Success in Ghostwriting

In wrapping up, Cole reiterates that businesses across all sectors inherently require assistance with traffic generation, opt-ins, and conversions. By offering specialized ghostwriting services tailored to these needs, writers can establish a profitable and sustainable career in ghostwriting.

Final Takeaway:
Providing one or two of the core ghostwriting services offers the fastest route to achieving substantial monthly income, potentially reaching $10,000 per month for dedicated writers in 2025.

Nicolas Cole concludes at [06:54]:

"And providing one or two or all three of these services is your fastest path to making 10 grand per month as a writer in 2025."

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This episode serves as a comprehensive guide for both aspiring and established ghostwriters, illustrating the expansive opportunities within various niches and the strategic services that align with fundamental business needs. Through actionable insights and real-world success stories, Nicolas Cole equips listeners with the knowledge to thrive in the competitive field of ghostwriting.

Transcript

[A]

I run the largest training program for ghostwriters on the Internet. So if you want to know how ghostwriters are actually landing clients in 2025, I can tell you. And before you click away because you're thinking, okay, yeah, sure, but that doesn't work for my niche. Here are some of the weirdest niches we've seen. Ghostwriters land clients in poker coaches, maritime sass, like for boats, equestrian, horse ranching, Clifton strength coaches. I don't even know what that is. Construction, AI, college sports, masonry, very avant.

[B]

Garde woodworking and CNC machines, material handling and applied behavioral scientists.

[A]

Super cool. If you think you can't start ghostwriting or land ghostwriting clients in your niche, that is factually incorrect.

[B]

If you're open to learning how to get started and how other people, just.

[A]

Like you, are landing ghostwriting clients, paying them thousands of dollars every single month, then here you go. Here is what they're selling, how much they're charging, and how they're finding these clients. But first, a quick crash course on who needs a ghostwriter.

[B]

Every business on earth needs help with three things.

[A]

First, they need help with traffic, so.

[B]

Getting customers to know they exist. Second, they need help with opt ins, so turning attention traffic into email subscribers.

[A]

So that the business can contact those customers directly. Right?

[B]

And third is conversions. So converting all those free email subscribers into paying customers. There is not a single business on.

[A]

Earth that would not benefit from more traffic, more opt ins and more conversions.

[B]

This is why I say every single business needs a ghostwriter. Because the big three ghostwriting services that I encourage every writer to provide are specifically designed to solve the three things.

[A]

Every business on earth needs help with. Traffic. You need a social ghostwriter, so you.

[B]

Can help businesses generate organic traffic by.

[A]

Ghostwriting their social content opt ins.

[B]

You need an educational email course ghostwriter. Right? You can help businesses increase their email.

[A]

Opt in rate by 20%, 30%, even upwards of 50% by building a really.

[B]

Valuable free educational email course for their target customer. And then third, conversions.

[A]

So you need a weekly newsletter ghostwriter.

[B]

And you can help businesses convert more free email subscribers into paying customers just by sending more emails.

[A]

And if you don't believe me, we've.

[B]

Done over $15 million in total revenue. And a few months ago we did.

[A]

This whole internal audit looking at how.

[B]

Many free emails we had to send.

[A]

Before someone eventually became a customer. And it wasn't one email, it wasn't two emails, it was upwards of 20 emails. All of our data shows us if you want to make more money, you.

[B]

Have to send more emails. And you could help as the ghostwriter. You could help every business do this. And I promise the vast majority of.

[A]

Them, they suck suck at social content.

[B]

They suck at creating high value opt.

[A]

Ins and they really suck at email, which means endless opportunities for you.

[B]

Just copy what these ghostwriters are doing.

[A]

Because it's clearly working for them. Ghostwriter number one Lorenzo what he's selling educational email course ghostwriting. How much he's charging he's charging $5,000 one time fee to build this educational email course. How he's finding clients cold outreach on X the Lorenzo's actually been in our premium ghostwriting academy for a while now and this was his first ghostwriting client. So he cold pitched someone on building an educational email course for them. They said yes, he made five grand. Since then he's actually pivoted more into social ghostwriting, focusing on the traffic side instead. And he's been crushing it there.

[B]

But this is a great example of.

[A]

Just getting started, getting your foot in the door, picking a service and then.

[B]

Deciding which of the big three services.

[A]

You really want to specialize in long term.

[B]

So do you want to do social.

[A]

Ghostwriting to drive traffic? Do you want to do educational email course ghostwriting to drive opt ins or do you want to do weekly newsletter ghostwriting to drive conversions? You could specialize in all three eventually if you want, but I would really encourage you to just pick one and get started there. Ghostwriter number two Khalid.

[B]

So what he's selling social media ghostwriting.

[A]

And educational email course ghostwriting. How much he's charging he's charging $5,000 one time fee for an educational email course and then $3,000 per month for social media ghostwriting. How he's finding clients cold outreach on LinkedIn and X. Now I want to be transparent. Khaled is definitely an outlier. He's been a huge success story from our ghostwriting program considering he got his ghostwriting side hustle to up to $16,000 per month while still working a full time job. Okay, we don't promise that outcome and not very many people achieve that. But it just goes to show what you can accomplish when you really put your mind to something. And fun fact just so you understand, before joining our premium ghostwriting academy, Khaled had never written a single thing on the Internet before. Literally complete beginner to 16 grand side.

[B]

Hustle per month in a year.

[A]

Ghostwriter number three Kelsey so what she's selling educational email course ghostwriting. How much she's charging $5,000 one time fee to build an EEC. How she's finding clients cold outreach on LinkedIn. Kelsey actually just hit her first $10,000 in a month, which was awesome to see.

[B]

And now I've actually been working with Kelsey on upselling her educational email course.

[A]

Clients on weekly newsletters. Because once a client has a really valuable opt in and more people are joining their email list, what do they need? They need a weekly newsletter.

[B]

So this is a great upsell.

[A]

Ghostwriter number four, Matthew. What's he selling? Educational email course ghostwriting. How much is he charging? $5,000 one time fee to build the educational email course. How is he finding clients? Cold outreach on LinkedIn. Matthew is another outlier massive success story out of our program. He started out by landing a bunch of educational email course clients and he started by charging $5,000 per email course, then 6,000, then 7,000. Then once his foot was in the door, he started upselling clients on social media Ghostwriting started at $3,000 per month, then 4,000 per month, and then 5,000 per month. And now a year after working together and helping him refine his ghostwriting offer, he's scaled these two services, social ghostwriting and email course ghostwriting, into a full blown agency that does over 50,000 dol month just by providing those two services. That's it. He has a couple writers, now he has an account manager, which means all.

[B]

He has to focus on is maintaining.

[A]

The quality of the work and continuing to find new clients. It's actually been really, really cool to watch him go from being a complete ghostwriting beginner to scaling into a multi six figure ghostwriting agency. Here's a bunch more ghostwriters, right? I could go on and on, but this is how ghostwriters are actually landing clients in 2025.

[B]

They're helping businesses solve one of these.

[A]

Big big three problems in their business. If they need help generating traffic, you should offer them social media ghostwriting.

[B]

If they need to increase their opt in rate, you should offer to build.

[A]

Them an educational email course to attract their target customer.

[B]

And if they need help converting free email subscribers into paying customers, you should offer to run their weekly newsletter Ghostwriting. And providing one or two or all three of these services is your fastest.

[A]

Path to making 10 grand per month as a writer in 2025.