In this special episode celebrating the 10th anniversary of Three Tree Coffee, hosts Philip Klayman and Kimberly Daly reflect on their journey, the evolution of their coffee preferences, and the mission behind their business. They discuss the importance of empowering farmers, raising awareness about human trafficking, and the impact of their community engagement. The conversation highlights the growth of Three Tree Coffee, the challenges faced during COVID-19, and the significance of their connection with Georgia Southern University. Philip discusses the importance of creativity and community engagement, the balance between family life and business growth, and the transition from hands-on barista work to leadership roles. Philip shares cherished memories that highlight the connection with customers and the community, and he outlines his vision for the future of the business, emphasizing the need for growth that aligns with the company's mission.

takeaways

Three Tree Coffee celebrates its 10th anniversary with special events.
The founders reflect on their journey and friendship over the years.
Coffee preferences evolve over time, highlighting personal growth.
The mission of Three Tree Coffee focuses on empowering farmers and ending human trafficking.
Awareness and education about human trafficking are key components of their mission.
The name 'Three Tree' symbolizes their threefold mission and the importance of community.
The logo of Three Tree Coffee has deeper meanings related to their values.
The impact of COVID-19 brought the team closer and tested their resilience.
The growth of Three Tree Coffee has been exponential, especially in recent years.
The connection with Georgia Southern University has solidified their brand and mission. COVID-19 fostered a culture of creativity and problem-solving.
The importance of input from all team members in decision-making.
Diversifying business models became essential post-COVID.
Community engagement through unique initiatives like the trolley tour.
Balancing family life with business growth is a continuous challenge.
Transitioning from barista to leadership requires letting go of certain roles.
Cherished memories often stem from community connections and support.
Growth should not outpace the mission of the business.
The significance of gratitude towards staff and customers.
Interns have played a crucial role in the business's development.