Most Americans struggle to save even $1000, Fold app is taking their company public on the thesis that Bitcoin fixes this.

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Will Reeves, CEO of Fold, is hyperfocused on making it easy to save in Bitcoin. As the new Bitcoin user looks different than previous cycles, so does the modern Bitcoin company. Fold is going public on the thesis that the average American needs low friction options to orient their existing habits around saving in Bitcoin.

Notes:

• Fold vs other public crypto companies

• Different company models each cycle

• Successful (and unsuccessful) products

• Starbucks & airline miles, but with Bitcoin

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Chapters:

00:00 Intro

1:26 Nasdaq listing

02:47 Fold 1.0 to Fold 2.0

05:35 Why Fold holds over 1,000 BTC

09:59 Adapting for a changing Bitcoin landscape

19:08 The reasoning behind Fold’s Nasdaq listing

29:59 Bitcoin's Changing User Base

39:25 Plans for 2025 and beyond

41:44 Reflections on the future of Bitcoin

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BITCOIN SEASON 2: Going Public With Bitcoin App Fold