It’s a good bet that winning a gameshow isn’t often on the list of top priorities at large companies. So how was it that building a robot to do just that became a prime focus at IBM? Professor Willy Shih discusses how building Watson, a deep question answering machine, reinvigorated a stalled Research & Development team, taught IBM a ton about communication and product development, and led to a hotly-contested “Jeopardy!” match on the Harvard Business School campus.