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A
Some of these big multinationals really have had a hard time competing with the ebay marketplace. I'm not going to name the small ones, but, like, hey, we're going to do a marketplace, blah, blah, blah. It's not going to work because fanatics Collect is having a hard time building a marketplace. Walmart's having a hard time building a marketplace. I don't even know how a small marketplace is going to compete when the big guys can't take a bite out of the apple yet.
B
And that's just all about the card. No, it's about the experience of keeping up with your collection digitally on the Lux app. Coming to a retail experience like the Ludo Card card store or collector station. There's a ecosystem here of these things that doesn't just start and stop with a box of cards. That's what's exciting for everyone that's into collecting and ripping card. It's fun. You gotta enjoy the journey.
A
In the end, that's how this industry grows. And I'm gonna try not to say hobby this year. And I'm gonna say, I know, I'm gonna try it. Let's see what happens.
B
It's hard. It's hard. Welcome to the Collector Nation podcast on the Radcast Network. From chasing grails to calling bluffs, we're going inside the hobby. Are you ready to collect? Let's get at it. Here's your host, Ryan Alford. Hello, and welcome to Collector Nation, here on the Collector Nation Network. Powered, loved, handled, groomed by Lud X. And of course, you know, I can't think of enough word. His power is just overplayed. It's just like. But it's the home of Ludx content, the Ludx kingdom. We're just proud to be a part of it. That's why I got Brian Ludden right here in studio. Every time, every Friday, me and Brian are going to break it down. Hey, there's so much to talk about. Brian.
A
Bear down.
B
Bear down. Dude. What? I tell you what. The Cardiac Cardiac kids like fourth quarter magic. It's unbelievable. And I. And I kind of knew it was coming. I was watching. I was like, I think Caleb's gonna do it again. I think he's gonna do it again. And what was it? 26 points in the fourth quarter? Was that how many?
A
It was 25, I think.
B
But yeah, who's counting? One point. Oh, my God. And you were there.
A
I was there. And it was insane. Like, but this team has, like, you know, has that comeback mentality. So like the fans. A year ago, two years ago, five years ago, we would have left, but no one left. And then it happened again. So this week, now, this week's interesting because it's on Sunday night. And the real field temperature, negative 7. So I've seen teams, I've seen teams come to Chicago that are much better than the Bears and they just can't play. It's like a shock to their system. They can't run, they can't catch, they can't tackle. I mean, the LA Rams don't even know what negative seven feels like.
B
No, negative seven.
A
I think I heard that Matthew Stafford in temperatures under 40 degrees is like 2 in 10.
B
Yeah, he's a Georgia boy. I mean, he went to Georgia. I don't know where he might have grown up in Georgia.
A
Yeah. And then Dome and Detroit and then, you know, la.
B
La. That guy. Yeah, we'll see.
A
What do you think about the Bills?
B
You know, that was a tough game to watch. I love it because Josh is my guy. But, you know, being a Clemson guy with and my boys love. In Jacksonville, we were watching and it played out to the T of what I expected. I. I kind of thought. I will admit that I was kind of expecting Jacksonville to maybe win the game because I thought I knew it was going to be tight and playing at home. But then once I kind of got into the first quarter, I said, Buffalo will win and. And Josh will rip my kids and the Jaguars hearts out. I pretty much called the entire fourth quarter, down to the last play, called the intercept. It was annoying, even myself, because I knew, I just know, I've. I watched Josh, I know Josh. I knew the zone he was in and how he was taking care of the ball and calling the right plays. And Jacksonville was a little predictable, kind of, you know, and they scored. And the Buffalo defense was a little shaky at times, but they always are. I mean, it was like I just watched enough Buffalo games, you know, those battles with Mahomes. And look, I love Trev. I love him, but he ain't Mahomes. And if he wants to be in the, you know, the thin air of Elite, he threw two really bad picks, you know, like, yeah, you can say the last one he threw in the tight coverage. Like, do a dump down. Like you got one minute. Yeah, you gotta move fast, but don't put it in jeopardy the first play and take yourself completely out of it. And, you know, I just. It was predictable. So that's like my disappointing side with, you know, Trev in Jacksonville. But look, I mean, Buffalo wins. What's the, what's the state of the hobby like? You know, I know you're doing, you're working a lot of deals and you're doing things that CEOs do at tech companies that happen to be in the hobby. And. But what's the lay of the land right now in the hobby?
A
For a couple I saw Arena Club did a deal with the San Antonio Spurs.
B
Yeah.
A
And I know that they're looking at other teams, professional teams. I think they want to just, you know, have a presence in there of giving away like a mystery pack or whatever game. So I think, you know, that feeds into the mainstream, like it continues to get more mainstream.
B
Yeah.
A
And I think that, I mean, you're.
B
Talking with other executives, like maybe or to other people that are running companies within the hobby or the collectible space. I know you talk to Walmart, you talk to ebay and you're talking with, you know, other niche provider. I mean, what's sort of the. I don't know. The sentiment.
A
I mean, I, I think the sentiment. There's like, because it's Mark, the, the industry like we always talk about, there's like micro industries inside of industries. I mean, what I'm seeing is that these big multinationals really have had a hard time competing with the ebay marketplace. And I'm seeing them making deals that are facilitating the growth of their marketplace. And I'm talking about Walmart and fanatics. Those are probably the big ones. And here's the thing about it is the marketplaces that come out, I'm not going to name the small ones, but like, okay, we're going to do a marketplace, zero commission and blah, blah, blah. This is not going to work because Fanatics Collect is having a hard time building a marketplace. Yeah, Walmart's having a hard time building a marketplace. And so they're starting to get a little more strategic and, you know, value partnerships. But I mean, I don't even know how a small marketplace is going to compete when the big guys can't take a bite out of the apple yet. It's much, much harder than people think because it's, you got three components. You got trust, you got volume, got velocity. And if you have those three things, you know you're going to do okay. But it's not a place where you get rewarded for just opening the doors. What do you think? What's on your mind in the industry?
B
You know, I'm a football. Football card first guy like me personally in the hobby, obviously the store will have everything but like the draft class, so hot last year and even they're carrying over with, you know, the rookies in the playoffs and this year it's just so meh. Are you interested in effortlessly growing your Bitcoin portfolio? I sure am. The Gemini credit card earns you Bitcoin back on every purchase. Use it like any credit card, buy gas, lunch or your weekly groceries and you'll earn up to 4% back instantly in Bitcoin or one of over 50 other cryptos straight to your account. All that with no annual fee. And right now you can grab a $200 bitcoin welcome bonus. It's the easiest way to start building your bitcoin stack. Go to gemini.com card to learn more terms apply. See the link in the description for more information regarding rates and fees issued by web bank. To Qualify for the $200 crypto intro bonus, you must spend $3,000 in your first 90 days. Some exclusions to instant rewards apply. This is not investment advice and trading crypto involves risk. Check Gemini's website for more details on rates and fees. The mainstream financial experts lied. For years they called crypto rat poison, told you to stay safe in the dollar. But while they warned you to stay away, the smart money was quietly moving in. Now Larry Fink, CEO of BlackRock, calls Bitcoin digital gold. He knows what's coming. Debt is spiraling and the dollar is dying. The elites are dumping cash for hard assets. Don't get left holding the bag. Block Trust IRA lets you follow the smart money. Now you can do exactly what the rich are doing. Move your IRA out of the dying dollar and into an award winning AI platform that protects your wealth from inflation. The results speak for themselves. Since 2020, Block Trust IRA's Animus AI has outperformed Bitcoin by over 250%. Visit writeaboutcrypto.com today. That's rightaboutcrypto.com to get started and earn up to $2,500 in bonus crypto. Block Trust IRA smart crypto investing powered by AI to use that it's like in next year's looking very meh and so I don't know like that drives a lot of the hobby a lot. At least at that particular card. So I think my radar is off a little bit of definite. I definitely all the stuff I normally follow and the content I follow seems to be flowing. Everybody's still ripping packs and they're barking about $90. You know, mega boxes with Chrome basketball but they still Seem to be opening it and liking it. And I've opened a few of those. Fun, fun RIP So you know, I don't know. I think people are still buying stuff, that's for sure. Hobby and collecting and in this industry, like it's a pastime, you know, it's like, yeah, it's become industry for you and me. You sooner than me, but now me. But for everyone that's, that's into collecting and, and you know, ripping cards like that, it's fun, it's entertainment. So it needs to feel that way. It needs to live and breathe in an environment of community and hanging out and like enjoying it. And. Yeah, it's about. Yeah. Did I get a downtown? Did I get a kaboom? Did I get this? Yeah, that's part of the excitement. But you gotta enjoy the journey. And so I want to play, have a place where the journey of collecting is experienced and enjoyed.
A
And in the end that's how this industry grows. And I'm going to try not to say hobby this year. And I'm going to say, I know, yeah, I'm going to try it and see what happens.
B
It's hard. It's hard.
A
Yeah. And I think, I think the industry, why it's an important word, is when these multinational companies are coming in, they're looking for companies that are industry like, are real industry brands. Like they're gonna grow this, this industry. They're not interested in hobby shops.
B
No, they're not.
A
And fanatics isn't. Walmart isn't. Ebay's not these big guys and we're not even talking about private equity or VC or whatever, but like these, like they wanna reward people doing the, you know, the future of this industry. They're gonna reward those people. And I think that's why they're pulling back is they're like, that vision's not what we want. Pull that back and they're gon reward the people that are pushing this into the next generation.
B
Sometimes it's all about the card. No, it's about the experience of it. Of keeping up with your collection digitally on the Lux app, of listing your cards on ebay that you don't want quickly through the LX app, through coming to a retail experience like the Linux card store at the Texas Rangers stadium or collector station. Like it's the experience plus the cards. It's, it's all of that. There's, there's a ecosystem here of these things that, that isn't, that doesn't just start and stop with a box of cards. And I think that's what's exciting.
A
Absolutely.
B
Speaking of all that, we got some winners, some risers of the week. Uh, I don't think these names will be completely. As we get in. We're. We're really narrowing it down here. Once you get to the playoffs, it's kind of like you don't have 32 teams playing every week. And I don't think anyone would be totally shocked by the. The value shocked me a little bit on a couple of them. So I got the top three risers on LEDX. So the risers of the week. Number three, Matthew Stafford. He's. His scans have increased 56%. That's a big jump. I know I've done this. We've done this enough now, Brian, that I know. That's a pretty significant leap, isn't it?
A
Yeah. That's huge.
B
56% increase. His 2009 tops Chrome Refractor rookie card at a PSA 10 at the beginning of December was 1000 $1911 on 1 11. Holy moly. Less than a month. Like, that's like my math, right? 40 days, we've got almost a doubling of value. Am I getting that right, Bill?
C
Yep, that's correct.
B
Bella Schaefer, executive producer extraordinaire, nearly doubled on this Matthew Stafford. Unbelievable. Dude, I needed to pick that up. Ryan, why didn't you tell me to pick up some refractor staffers, man? Doubling up, man, that's like.
A
Kid.
B
What stock doubles in 40 days? Sign me up. Number two, Rock Purdy. Not necessarily a surprise here either. Advancing in the playoffs on 1217 or is that 12 1?
C
12 17, it went for $375. And as of 111, it went for $560.
B
Whoa. 32% at scan increase. And I appreciate Bella for reading that. My contact.
A
Thank you.
B
It sounds better too. And my contacts are completely blurry. I gotta go get my eyes tested. Ludx trending players. He was unranked and he's now 54. Brock Purdy.
C
Yep. And then our last One is a 2024 Panini Prism Silver Caleb Williams, and it has had an 143 increase in AT. On December 25th, it sold for $660. And as of 112, it sold for $800, bringing him from player number 34 to player number 5.
B
Oh, scan increase of. That was a scan increase of 142%. That's a. That's a leap. The fallers, we'll go a little quicker on these number three, Faller, A.J. brown.
C
Yep. He has had a 5% decrease. 8:30. It sold for a. And as of 1 7, it has sold for $85, bringing him from player ranking 173 to 219.
B
He's a complex individual. I don't know what to say about him, but it. It just seems like certain players always sort of like ruffle feathers.
A
It's always receivers or like corner or like. Yeah, it's like the defensive cornerbacks or the. Yeah. Receivers. It's like, me, me, me, me, me.
B
Yep. Jordan Love. He has number two, Dropper.
C
Yep. He's had a 32% decrease in scans, and at 12:20, his card sold for $540. And as of 111, it has sold for $455, bringing him from player number 89 to player number one 72.
B
Jordan not feeling the love. Yeah, we really feel bad about this, and we don't. And. But Jordan played pretty well, I thought, actually played amazing. You know, I didn't think he had anything to do with the loss, but necessarily. And I buy his card. I think he's a hell of a player, but, you know, that's just investment talk. I'd love for him not to be on the packers, but, you know, I do think he's a good player. But as a Bears fan, and I was a Bears fan before I knew Brian, like, they're kind of my other team. I grew up watching wgn. If you grew up in easy South Carolina, that's all the freak you had to watch is WGN and TBS on the channel. So I was a Cubs and in a Bears fan since 1985. So under the radar.
A
And you need an NFC team anyways.
B
Exactly. You know, I got to share the love around. I mean, I will admit I will pull for Josh if it got down to. I'd be okay with the Bears and the Bills. I mean, how great Bears Bills? I mean, the alliteration, the, the. The. The every. As a marketer and a writer, like, there's so many things to like about how clean that is and the logos and the hierarchy all, you know, Josh Allen versus Caleb Wood. I mean, there's so many storylines. How great would that be? We have to go to that. Will we go to that super bowl if that's who played?
A
Yes, sir.
B
I think we need to.
C
Hopefully I'd get an invite.
B
Absolutely. You get a press pass.
A
Yeah, you get a press pass. We can't do anything without you, so we'll just go out there and screw Everything up.
B
Justin Herbert's the, you know, the biggest loser of the week. He dropped off quite significantly. His scans decreased roughly 10%.
C
Yep. 9% decrease. And 10, 10, it's. His card sold for $1,215. And on one one, it sold for 830. Yikes. And he went from player number 48 to player 235.
A
They just can't protect him.
B
Yeah. Nah, he needs some help around him. We'll see what happens.
A
I got one thing. Update on the collection. My. My storage units. So I have like another 10 days before I have to say goodbye to those. The whole collection.
B
Wow. What are you doing?
A
The card shop is going to purchase them for me. So Ludo's card shop is buying all 5 million cards from me. And so I kind of kept it in the family.
B
You did keep it in the family. You sold it to yourselves.
A
Ish. Ish.
B
Yeah. Welcome to corporate world. But yeah, like, Ryan's a founder and a very large stock holder, but he has a lot of other owners now, so. Yes, he sold it to the. The cart, which makes a ton of sense. Dude, you need inventory.
A
Yep. And also, I seriously have looked and I. I sent some videos to you. I've worked through probably 15 of those cards, and every time I look through them, I'm pulling crazy stuff out. Especially now 90s inserts are getting really popular.
B
Yeah.
A
So I pulled a couple of those numbered, low numbered ones. And those are awesome cards. PMGs, like, okay, what's that?
B
Did you find any, like, Atlanta Braves classics that you should send me or anything?
A
I'm actually putting some of my chippers aside for you.
B
Hey, I love that. You know, I was a. I was in the 80s, 90s, like late 70s million age myself. A little bit like 3 years old. I have some, like, pictures. I was in like an Atlanta Braves onesie or something. I don't know. Like. Yeah, I still wear it every now and then around my finger. Yeah, Dale. Dale Murphy onesie. I'm telling you. Bob Horner, Rafael Ramirez. All right, come on. Don't even. Don't even test me. Those are my boys. I was like, the real love of the industry was sparked by, you know, Sid Bream rounding the bases with the hobbling leg. The peg leg, whatever. When in that super. Is it World Series?
A
It was so slow.
B
Was that 91? I think so. 90, 91. Those are some good years, man. Good years. That's what all the heart of the junk wax. Unfortunately, when I was collecting the most cards, probably. But yeah, man, it's been a good week. A lot of things going on. We appreciate everybody for listening. And Brian, any final thoughts for everyone?
A
No, I'm good. My man, always a pleasure.
B
Yeah, man, get back to it. Brian's building the new HQ for LudX in Chicago. That's L U D E X. You need to go to the App Store, download the app, thank me later telling you it's the best scanning app in the App Store. And for digital collection, for managing your ebay listings like there's a million benefits. And look, Brian's working with his team, who's a bunch of badasses every day on new features, new functionality, and new things that are coming. You want to get in that ecosystem so you know what's happening. You'll get subscribed to their newsletter, all the content. They're doing amazing things and we're proud to work with them and I'm just proud to have them as a friend. I appreciate you, Brian.
A
Same back at you, buddy. Hey, man, good luck this weekend.
B
Yes, we will. We will prevail. We appreciate you for listening. Go to the collectornation.com you'll find all the highlight clips, links to LUDX, links to all of my personal social media, and of course, everything else that we've got going on. And go. Bear up, baby. Go. Bear up. Coat up, suit up, sock up. Get those electric socks out, man. I'm gonna be on my couch with a beer watching it. But either way, go Bears. Go Bills. We appreciate you. We'll see you next time on Electronation. Thanks for tuning in to the show. Don't forget to follow us on your favorite podcast platform and don't miss the full video version on YouTube. You can find us@collectornation.com or follow Ryan on Instagram at Ryan Alford. Now get out there and collect yours.
Date: January 16, 2026
Host: Ryan Alford (B) with guest Brian Ludden (A), Executive Producer Bella Schaefer (C)
This episode dives into how the world of sports cards has transformed from a passionate pastime to a sophisticated industry. Host Ryan Alford and recurring guest Brian Ludden unpack the pressures, trends, and market forces reshaping card collecting today, emphasizing how tech, big business, and new economic realities are molding not just what collectors buy, but how they buy, sell, and experience the hobby. The hosts also spotlight the hottest risers and fallers in the card market and share personal stories on collection management, closing with thoughts on digital tools and community experiences.
(All card values and scan % changes represent the dynamics on the Ludex app)
| Timestamp | Speaker | Quote | |------------|---------|-------| | 00:00 | A | “Fanatics Collect is having a hard time building a marketplace…how a small marketplace is going to compete when the big guys can’t take a bite out of the apple yet.”| | 02:11 | A | “A year ago, two years ago, five years ago, we would have left, but no one left. And then it happened again.”| | 06:33 | A | “It’s much, much harder than people think… you’ve got three components: trust, volume, velocity.”| | 11:13 | A | “I think the industry—why it’s an important word—is when these multinational companies are coming in, they’re looking for companies that are industry-like…They’re not interested in hobby shops.”| | 12:00 | B | “Sometimes it’s all about the card. No, it’s about the experience…”| | 13:24 | B | “Matthew Stafford…56% scan increase…that’s a pretty significant leap, isn’t it?”| | 15:10 | C | “2024 Panini Prism Silver Caleb Williams…sold for $800, bringing him from player number 34 to player number 5.”| | 17:20 | B | “How great Bears Bills? … Josh Allen vs Caleb Wood. I mean, there’s so many storylines. How great would that be?”| | 18:53 | A | “The card shop is going to purchase them for me. So Ludo’s Card Shop is buying all 5 million cards from me…kind of kept it in the family.”| | 19:59 | B | “I have some, like, pictures. I was in like an Atlanta Braves onesie or something…”|
“It’s all about the experience…there’s an ecosystem here that doesn’t just start and stop with a box of cards.” – Ryan Alford (12:00)
For collectors, investors, and hobbyists-turned-industry-professionals, this episode underscores: your journey matters, but the game has changed.