← Collector Nation
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- [00:00]
A
Part of how we grow the hobby and bring more people into this as a way to make fans stickier to their teams and the leagues and sports is collecting. When the licenses were being held by Upper Deck and Topps and Fleer and donruss in the 90s, it sparked a lot of innovation.
- [00:20]
B
Welcome to the trading cards and collectibles podcast on the Radcast Network. From chasing grails to calling bluffs and going inside the hobby, are you ready to collect? Let's get at it. Here is your host, Ryan Alford. What's up, guys? I can admit when I'm doing guilty pleasure, but I'm doing guilty pleasures that you need to know about because this is part of our trading card series. We had Brian Ludden from Ludx on. We've got one of the biggest collectors in the Southeast that's coming on. We've got some other big names, and that's why I went to Jeremy. Jeremy Eisenberg. He is not only, you know, an OG trading card guy, Talent brand labs founder, and I think just a sports junkie. Is that what it is, Jeremy?
- [01:09]
A
That's. That's fair. Sports has been a big part of my life since I. As long as I can remember, Jeremy.
- [01:14]
B
I, I do. I did go through, like, your background, and Brian shared a little bit, but I was like, you know, and I got blessed to work on, you know, Verizon, some big names. We did some sports sponsorship stuff. But it wasn't to. To say that my background's in sports brand marketing. All that would not be painting the. I'd say more wireless and tech, but I read yours and I go, who wouldn't grow up and go, I want to be that? That's what I thought when I was reading through your kind of bylines and everything you've done.
- [01:46]
A
I've been lucky, man. That's all I can say. I. I didn't necessarily. It wasn't the plan. I was getting a PhD in genetics and took a leave of absence and ended up working for one of the most influential people in golf. And that was a quick PhD in business. And where that entrepreneurial first step has taken me in the last 20 years is someday I'll write a book. I pinch myself. It's been an amazing journey.
- [02:17]
B
Collectibles show is where you'll find all of the channels and learn more about what we're doing. And ultimately, hey, we want to hear from you. You do case hits at Collectibles show. Want you to send in your favorite pulls of the week. And here's the difference? This isn't about just value. Hey, we want to see some $10,000 hits. Had a couple of those myself a few months back. But it's not just about the value. It's about what you're collecting, what means something to you. Share a story, share a video of you holding up the card that you hit last week that was your favorite player and you nailed it. So case hitsollectibles show, send in those videos. I want to know the stories. We're going to bring them to life here on the show. We're going to segment each week once we get rolling and get some videos in where we share that on the show with us. We want to feature you on collectibles show. You need to name that name though. And our listeners that knows if you golf and maybe not golf, you'll recognize this name. We talked before might be one of the first influencers in golf, wasn't he?
- [03:19]
A
David led better. Yeah, I mean I, when I think about, I was lucky enough to, to go work for a guy who recognized that opportunity to leverage his influence and the attention he was able to generate across his own channels and through businesses he owned and controlled. He built an instructor certification business, a brick and mortar academy business, product licensing business, a product development business, content distribution business, and all before the introduction of social media. And so I took that experience working for David and you know, learning from him and seeing how important it was to over deliver value. I took all these great lessons and got to work over 18 years for one of the largest agencies in the world and apply that personal branding to this, this explosion of digital and social content and democratization of distribution. And it's, it's, it's taken me in, in all sorts of exciting directions, some of which hopefully we'll get to chat about.
- [04:22]
B
It's been fascinating for me, but I think especially for you, I'm sure, Jeremy, that whole journey, watching what's happened in this explosion of all these channels, you know, TV, online, social media, YouTube, now, tick tock, Instagram, all these things with the people and brands that you've worked with, I'd love to dive down that a little bit, you know, telling kind of your story because you kind of came up through it all.
- [04:50]
A
I always felt like I was representing challenger brands, so to speak, because, you know, I, I wasn't represent the agency that I work for, Octa, we had Michael Phelps, we had Steph Curry, but I was representing, you know, coaches and broadcasters in golf. Now, you know, where, where golf had this great advantage Was, you know, the people who distribute content related to playing better golf have an outsized amount of influence over their audience. You know, if someone is promising, you know, better. Better scores, lower handicap, more fun playing golf, they're basically promising them, you know, a dopamine high. Right? So I was able to. It's a. What I've said to a lot of big technologists is golf is this incredible test kitchen for new, innovative technology. You know, when Microsoft was looking at how the augmented reality world might come into play in business, they used golf courses as the way to visualize and bring that to the business community through a PGA Tour partnership. But, you know, you were able to use HoloLens and see how, you know, this holographic type interface works. And it was, you know, a great example of. Of where golf's influence and the pyramid of that influence is so, so powerful. And why I've been able to, you know, be, you know, as someone like Kankaney was, was written up in Wall street journal in 2011 as the most authentic user of Twitter in the world. Not just the golf guy, but in the world, because, you know, we were. We were out there trying to find ways to showcase, you know, our content in. In as many channels as we could. We could. And whether that's through augmented reality or whether that's through, you know, podcasts or through, you know, OTT subscriptions, you know, Hank. Hank had a, you know, very significant, you know, 8 million, or excuse me, 8 figure business, 10 million plus business a month doing online content subscriptions because again, that insatiable appetite for game improvement is undying. So the premise has held true, and guys like Gary Vee have been both friends and influences as well, is, you know, the bottom line is you got to put your message in as many places as the potential audience might be. And the gatekeeping, you know, makes sense in certain, you know, spots, but really, you know, ubiquitous omnichannel, content distribution authentically and organically is. Is the answer. And then if you've got the goods, you know, you can. You can achieve a lot.
- [07:27]
B
How did this, the trading card thing, I mean, where did that enter? Obviously, and you'll talk about, you know, as a kid and stuff, you know, like, we, A lot of us have the kid stories, but where did that intersection happen in the career?
- [07:41]
A
Yeah, so I, I collected, like, everybody. I. I stopped collecting. Yeah, I was born in the late 70s, collected in the, you know, mid late 80s. Sort of put them all away in the early 90s and got into Nirvana and Pearl Jam. And went to college and got married and had kids and started.
- [07:57]
B
Sounds familiar.
- [07:58]
A
And then I, you know, I woke up and I was 30 something and. And maybe my folks made me take more of the cards home. But probably right about the time I got to Octagon 2006, 2007, I sort of saw cards lying around the office. And we started representing big stars. And I'm thinking, I wouldn't mind getting a basketball sign by David Robinson. And I started kind of. I'm in the sports marketing business at this point, and I've been, you know, on private jets with hall of Fame athletes and, you know, managed not to ask for autographs. So it's sort of, it's this, you.
- [08:36]
B
Know, hey, you might as well get the benefit like while you're there, right?
- [08:39]
A
I have a great story, and it just shows you what an amazing human this guy is. And everybody's probably got a good one of these with, with Charles Barkley. But I was so talk about like a Forrest Gump kind of life. But I was very fortunate to get to become very good friends with Charles. When Hank Haney filmed the Haney Project, I was on site for most of the production days over six months and ended up being Charles's dinner date for quiet nights after a long day of filming. And Charles used to say when somebody would be coming up to the table, he'd be like, finally. I said, you're so kind to these guys. You never say no. You're always chipper. How do you do it? And he goes, man, it's going to take me the same 15 seconds either way. And this guy's gonna go around for the rest of his life and say I was either a jerk or I was a great guy. And for me, it's the same amount of time to blow him off or to be nice. And you know, that it just gives you a lot of respect for how hard it is for them to find peace and quiet. And the bigger the star, the harder that is. And I got to see that up close and personal. But at the same time, collecting is such a fun, fun aspect of being a fan. And so I, I got that itch. Got scratched again. You know, I might have mentioned this when we were chatting. I mean, Michael Rubin deserves all the credit in the world for, for his identifying, you know, collectors as the best fans. And in order to, you know, I really believe that this hobby is in its infancy from a growth perspective. And I. Yeah, well, at Octagon, we did some really cool research into the hobby to illustrate that Part of how we grow the hobby and bring more people into this as a way to not, not just grow the hobby, but to make fans stickier to their teams and the leagues and the sports is collecting. And it's, you know, it's clearly acknowledged now by, you know, I was talking to the NHL about, you know, the opportunity to engage young fans through collecting. It's sort of identified now as one of the pillars and the, you know, the growth trajectory for, for collecting in general is, is pretty exciting. And you know, one of the things we'll talk about is what we've, we've built in partnership with, with Sports Illustrated and Authentic Brands Group and Minute Media, who are our partners in the Sports Illustrated collectibles business.
- [11:07]
B
Yeah, everybody's got their hands, they know, like the collectibles, you know, realm and the trading cards. They see the smart people are connecting the dots and building units, you know, around how you connect all these things together and how you leverage it to, you know, keep fans being fans. And you know, I think the smart. The winners are gonna, you know, not that they'll necessarily be losers. I don't know if there's any losers. I won't go that far. But there's definitely going to be some big winners. And it's hard not. I. It's had some rocky moments. I think the Fanatics and tops, there's been some stuff, but you can't deny that it feels directionally right is what is my observation.
- [11:57]
A
It's, you know, they're opening the tent wider, right? The Fanatics Fest. We went to the first Fanatics Fest. It was awesome. Couldn't have been, couldn't have been a more fun, entertaining experience for casual sports fans. They, there were plenty of areas that they were the first to recognize they can, they can make improvements on. I'm excited for, for what they'll do in the event space and you know, and I think healthy competition is good and Panini's not going anywhere and Upper Deck's not going anywhere.
- [12:29]
B
And did that deal need to happen though?
- [12:31]
A
Pardon?
- [12:32]
B
The Panini tops. Did that deal need to happen though? Would that have been better for the industry?
- [12:37]
A
You know, it's a great question. I, I think it, it would be better for the industry to have more than, than one license. I think competition is great. I think when the licenses were, were being held by, by, you know, Upper Deck and Tops and, and Flir and donruss in the know, 90s, it sparked a lot of innovation. You think about some of the great old vintage in old, you Know, insert sets of the late 90s and early 2000s are some of the most collectible cards on the planet. You know, that's the, that's the, you know, pinnacle of upper decks. You know, early work in memorabilia, cards and autographs and, you know, still to this day, when I show some of the trading card innovation to people who've been out of trading cards for a while, they're blown away by what's happened and the collectibility and the tentacles into art and into serious game use memorabilia to museum quality pieces and investment funds. Looking at this stuff through the lens of alternative asset classes. You know, 30, 30, not related to my background as a geneticist, but 35 of us are genetically predisposed to want to collect stuff. Sort of remnants of hunting.
- [14:02]
B
Yeah, the human condition a little bit, you know, like that fine line between collecting and hoarding.
- [14:09]
A
I think the tide is rising on collecting because collecting is the ultimate, you know, expression of fandom. And, and fandom is one of those last safe spaces where we can all come together and cheer on a team and, and not be angry at each other for something else.
- [14:27]
B
Yeah, I know. Everything is so polarizing. It's black and white, you know, like, I mean, but in sports, you kind of. It feels like you can. I mean, you're always rooting for one team or the other, but it just, it's different than, you know, the. That's out there that is just maddening and polarizing. Yeah, I don't feel like fandom is polarizing. It's just fandom.
- [14:53]
A
Almost every Republican and Democrat in Boston can agree on the fact that they want the Red Sox to kick the crap out of the Yankees.
- [15:00]
B
Yeah, yeah, exactly.
- [15:01]
A
Come together and, you know, where you can, you can start to bring people together, you can find opportunity. Right. So sports has been that and you know, it's like I said, I. I've been so fortunate to, to be able to be on, on the journey I've, I've taken. And you know, this, this platform we built with Sports Illustrated, you know, it. I chased the SI leadership for years. You know, they are an iconic brand, not just in sports, but also in collecting. And the thing that I observed through my years at Octagon where I mentioned I did some consulting work for tops, we identified that lapsed collectors were this huge universe of people coming with kids and ready to rediscover the hobby. I was able to help broker the deal between Gary Vaynerchuk and Topps to create a insert set within 2019 top series two around the best entrepreneurs in baseball. And Gary was very adamant. He wanted tops. We proposed to tops developing a collaboration with Gary around a what they were doing branded sets direct to consumer custom branded sets. And they launched the first one with, with Bryce Harper was a big success and they were looking at subjects to do the next one with. And we said, well maybe you should, you should take a look at Gary Vaynerchuk. He's obsessed with cards and you know, now could be a perfect opportunity. And they took it and put a really fun set together that unlocked, you know, Gary's universe to the latest and greatest of modern sports cards. And you know, lots happened since then in the hobby as well. But you know, one of the things that was missing all through that journey long winded here was a major, major sports media platform that was paying attention to the hobby. And that's what we were able to convince SI to, to. To move forward with.
- [17:06]
B
Talk to me about, you know, what SI is doing. You know, like, I think when you think about the collectibles, it's so ironic. Old Sports Illustrated magazines like one of the most collected things like you know, for sports fans especially. Like I've got, I'm not even. I just the last six months have gotten back into collecting cards, you know, but I wouldn't consider myself like a lifelong collector, but I am when I go, I've got like 10 or 20, you know, sports Illustrated that I've hogged over the years and some are autographs and I went to Clemson, so I got some Dabo Sweeney and Deshaun Watson, you know, like that. That meant more a few years ago, but we won't go down that road. But anyway, it is what it is, but it's, it just fits. So talk to me about what Sports Illustrated and you've been doing and what is that division exactly?
- [18:03]
A
Well, so when Sports Illustrated said yeah, we're into the idea of building a hobby vertical, the first thing we did was built out a team and we hired a. So I have two partners in this collaboration with si guy named Chris Perrone who was the, had previously been the general manager of SI at Arena Group and was my, my partner in helping us to launch the idea initially and then come full circle. Minute Media was interested in the opportunity to do the same thing and we were able to launch si.com collectibles and you know why that's significant is that the si.com domain is one of the oldest and most trafficked in on the Internet and most has the highest, one of the highest domain authorities on The Internet, you know, and sort of how Google ranks sites and drives traffic.
- [18:58]
B
So. Yeah, what is it, 99 like? I don't know. Yeah, I'm sure it starts with a nine, you know, and so we just.
- [19:05]
A
Get traffic when we have interesting content. So our, our challenge was just making, making content about the hobby that, that people would be interested in reading. And we've, we've built a staff of now over 15 really dedicated, talented writers, all hardcore hobbyists that have expertise in different verticals. And we're publishing on average 10 pieces a day. We're up to now over half a million unique readers a month and up to 750,000 to a million unique views a month, article views a month, which are good numbers. And we're only into our fourth or fifth month, but it gives us. It's the largest by a factor of 10among hobby content channels. Just again, because, because of the, the nature of the domain authority. And so that's given us the opportunity to invest even further in, in original content. We're developing, you know, series featuring collectors and really celebrating people's collections. And we're going to, you know, give.
- [20:10]
B
How about a dad and his four runs like that sounds like a story or a video.
- [20:17]
A
Email you after. Especially if your collection is featured in Linux.
- [20:23]
B
Exactly. Yes, it is.
- [20:26]
A
That's exactly what we're doing there. And yeah, we're doing fun things with the journey of collectibles from sort of discovery. So think about sports collectible version of Antique Roadshow. So we've got some fun ideas in the hopper for video and a lot of things up our sleeve that we're excited about.
- [20:47]
B
Yeah, super smart, Jeremy. It's like, okay, this just fits. There's sometimes you hear something, you're like, okay, I don't know about that. This is just like it wasn't already happening.
- [21:03]
A
Surprising, man. Yeah, yeah. The very first Sports Illustrated had a whole, you know, pull out of 1954 Topps Design in the issue the, the famous issue of Eddie Matthews, 1954. So collecting is sort of in the, in the DNA of the brand. And you know, we all have heard or collect the sports illustrate for kids cards that, you know, are the first appearance of so many icons that, you know, don't, don't necessarily get a card in the traditional releases. You know, the hobby's done a great job of making cards for all these alternative sports athletes coming in from different directions. And, you know, fortunately they paid a lot of attention to women's sports. So a lot of the great legends of women's Sports have cards. Some of their only rookie cards or early appearances were in SI for kids, which is is unfortunate, but at least they had cards thanks to Sports Illustrated, which is part of si's legacy.
- [22:06]
B
Yeah, I remember those. I don't have any of those.
- [22:11]
A
Still some good ones. As I understand it. Victor Wembanyama's card from a year and a half ago or so is still.
- [22:18]
B
Pretty pricey for our audience. That's either in maybe collectors or hearing more about this industry. It's hard and Brian and I talked about this, but just how big this industry is and just how popular and at the same time it'll make your head spin. Trying to get your head around every parallel. Like everything else, like, good grief. It's like I don't even know where to start with the actual cards themselves. But it's fun.
- [22:52]
A
Yeah, that's part of what SI is going to be doing here with content is celebrating collectors and celebrating their individual collections and showcasing all the different ways that collectors collect. And that's a pretty broad spectrum of embodiments of collections. I personally collect vintage Red Sox guys, so I collect Ted Williams and Carl Yasrvsky. And if you ask what are the cards I would never part with, it's about 100, give or take vintage Red Sox cards. And the rest is. Is sort of fun stuff that I. I like to own.
- [23:31]
B
I think I've got some Roger Clemens rookies. I mean that was in my like come up time like that. We're also when they got overprinted a little bit. So I don't know, Pretty good condition now, right?
- [23:42]
A
Yeah, we took good care of them. And that's another whole element that's, you know, was there was a lot of resistance to grading. When I remember first coming, you know, into the scene in the early 90s, you know, when I was still an avid collector without a driver's license. But you know, it was sort of like what is this, you know, third party grading. But it's really, it's. It's done. It serves such an important role in the growth of collecting because of the trust factor that it's injected into what was previously a pretty challenging environment when.
- [24:19]
B
It comes to trust in cards and subjective condition grading.
- [24:25]
A
It was really a big roadblock to the growth that's happened. You know, I started my ebay account in 1998, so I guess I was still dabbling, you know, in college with. With buying and selling collectibles. But you know, the cards you would purchase in lots.
- [24:42]
B
I thought I had it beat I have mine's 2,100 feedback in 2001. My kids saw that when we got back into it and we were selling and buying a few things on ebay. They're like, you know, doing, I mean these, my kids are, you know, four boys under the age of 15 and it's like, see in 2001, so my eBay account was hilarious.
- [25:06]
A
Yeah, it's a great date stamp. It's, it's one of those fun like, you know, what's your Uber rating? Yeah. When you start.
- [25:11]
B
Yeah, exactly. I don't know if it just ages us or if it, it's definitely some, some cred in the buying circles. Yeah.
- [25:20]
A
Gary Vaynerchuk and I talk about the AOL rooms. You know, I used to buy and sell them there in 1992 and 93, you know. 90, 90, yeah. 2, 3. I grew up in Northern Virginia where AOL was, was headquartered and they put, they put a DVD in your mailbox every night back then.
- [25:41]
B
I remember that my parents got it. I was loading it on their computer. I remember it, you know, and that, that noise.
- [25:48]
A
Oh, that dial up, man. Yeah. Little did we know what was on the other end of that dial up line. Yeah.
- [25:55]
B
Where do you see the industry going and what's your thoughts on the NFTs and the digital space? Like, I, you can't fight it. It's coming. I like to think it's an or, you know, like, and not like, I don't know, make your choice. I mean, but unless you hit on it.
- [26:14]
A
Yeah. It's a complicated one and there's so many different directions to pull it into. You know, I think that these, these digital worlds, digital communities, the success of platforms like Roblox and where that's going to be headed and the worlds that can be built within these platforms. I'm reluctant to cast judgment on a lot of this tech that is just really being understood how it can be used effectively. You know, I hate to. Don't hate. I, you know, Gary's, Gary is definitely an influence on me. But you know, he, he made a big point with, with his NFT launch to bring, you know, real world tangible value to his buyers because he, he was certain of one thing is, and that was that, you know, the, the journey of these things was going to be, was going to be long and bumpy and he wanted to make sure that there was value extended no matter what. So look, I, I think that blockchains, I know enough about cyber security to understand the, the value proposition of blockchain and why that's a new security protocol that people like and can rely on and can provide things that security experts like, like chain of custody kind of insight. But yeah, I'm hardly an expert on predicting what the commercial markets will look like. I think I come back to what is the evolution of the fan experience and how is it actually impacting fans now and how will that change? And there's a lot of real things, there's ticketing uses, there's definitely collectibility that's a legacy of what happened during the explosion. And it's starting to come back through some types of utility. I think it's, it's early, early days. You know, I'm, I'm sure that, you know, people will start putting back puzzles that they were working on with the interconnectivity of these worlds as, as they start getting traction. There was a really interesting group in golf that was selling a, one of these distributed network, own owned membership organizations and you were going to have access to a golf course and I think they went out and bought a golf course. But your ownership was embodied through the nft. You know, I think that'll, I'm excited to see where that goes and excited to see how I might be able to test it in some of the work that I do.
- [28:49]
B
Yeah, I mean I see the value that my kids put in digital things. I mean, you know, we've got the physical cards and I don't think it's replacing, like I said, I don't think they're choosing one of the over the other. But I, I have been surprised because I, I kind of panned when the whole metaverse and all that stuff was happening during COVID I panned all of it. And I don't want to say I was right, but I, I was right it in that moment that, that was a flash in the pan. It's not that I didn't think it's coming one day, like you can't fight, you know, technology progress, but I think a lot of that stuff's crashed and burned because it didn't really have a core, solid core. It was just kind of very glitzy in the moment. But I do see the value even in like Fortnite, what their character has on and how much they'll spend for that and that that cachet means something. And it's. So there's value even in digital assets that the younger generation have. Right.
- [29:57]
A
It's part of youth culture now for sure, is some, some digital expression. You know, what they're sharing on Their social channels on their tick tocks and, and who they're interacting with and, you know, that community of influence that they've, you know, embraced, you know, in their content consumption patterns, you know, where they're going for content and who they're going for, to. For expertise and yeah, I think that continues to evolve and I think there's a big place for digital stuff in the future of our population. I think smart companies and smart creators are going to find ways.
- [30:40]
B
But I'll tell you what, there's nothing like the thrill of opening that physical pack and holding the cards. I mean, call me old school, but, you know, and now how beautiful the cards are and the designs and all that. That's. That's a hard experience to replace. And I don't know that it has to replace it. I think it's, you know, again and not. Or, you know, in that regard. You still open?
- [31:10]
A
Are you following what they're doing with sort of this, these real world repacks that you open online? You know, I'm not sure if it's Arena Group or one of the.
- [31:22]
B
Oh, yeah, like literally, I mean, the breaks and whatnot and all that? Yeah, I mean, we have, we have our own whatnot channel. Like, we've, we've sold 500 items already. Like, we, we're in it, man. We are in it. That's why Brian's sending me the Ludox crew here. We can't get our whatnot sponsored by Ludx or something. You know, that's what we get si involved. Like, you know, the Rad Collective. That's us, the Rad Rips. Rad Collective. And I own BreakingRad.com. are you kidding me?
- [31:53]
A
We need to talk. So we are working on a really cool breaking content initiative with one of the biggest companies in the world. And we should talk about what we can do.
- [32:05]
B
Yeah, man, that'd be fun. It's a fun industry. And look, it's brought my sons and I close. I mean, I'm an entrepreneur to have all these companies and my kids know I do podcasting. I have some influence online and all that, but they don't have it really cared. But once the sp we got, I'm teaching them business through the sports cards now. You know, like how to. We got to run Shopify site that I've built and showed them how to build and like ecom and social and then whatnot and all. Like, you know, it's like giving me an avenue to teach them things that I would have liked to teach them through What I do every day. But it's meeting them on, you know, a grounds that they like.
- [32:46]
A
Yeah, yeah. My buddies at Big Night Entertainment Group started card vaults a few years ago, sort of. It was a fun side project. During the pandemic, they had all these nightclubs and bars that were shut down and they figured they could entertain people by doing breaks on these stages. And they built a business and lo and behold, they're now partners with Tom Brady and scaling, you know, cardboard by Tom Brady all over the country. And that'll bring, you know, so many new collectors to, to the game who will, you know, see that, that name and the way that they're merchandising the hobby and, you know, next thing you know, we, we've got a. A new collector going on their own fun journey and embodying their passion for their sport. So it's a really exciting time. A lot of big companies, private equity, venture capital are putting resources into, into the space. I think it will continue. It's one of the, you know, true ubiquitous passions, you know, that's enjoyed globally. It really, truly is a global, a global hobby. You know, the MBA is collected in just about every corner of the, of the connected world. So, yeah, man, it's exciting stuff.
- [34:08]
B
Jeremy, where can everybody keep up with what you're doing with Sports Illustrated and you in general?
- [34:13]
A
Yeah, on Instagram, I'm J A I S E N B E R G at Jazenberg at Talent Brand Labs, www.talentbrandlabs.com and you know, just keep an eye on si.com collectibles for all sorts of fun new content.
- [34:32]
B
I love it, man. Made a lot of sense. They were smart to listen to you and, you know, the rest of your team that was kind of pushing this, so makes a lot of sense and can't wait to kind of keep up with the content that you guys are doing. And hey, maybe, maybe the RAD Collective fits in there somewhere.
- [34:47]
A
I think we should talk about that. But have your people call my people.
- [34:50]
B
Yeah, I know. I think I know you. We. We'll exchange numbers.
- [34:54]
A
Yeah, we definitely.
- [34:56]
B
Hey, guys, you know, to find us, Ryan is right.com we'll find the highlight clips, the links to all of Jeremy's social, his website, you know, brands, sponsorship, partnerships. Hey, you know, to call you call Jeremy and look, go check out Sports Illustrated's new collect backslash collectibles. Si.com backslash collectibles. Hey, it just fits, man. That's. That is where it is. It fits. And I love seeing what everything's happening in the industry as part of our trading card series the Business you Need to know. Hey, find me at Ryan Alford on Instagram. Thank you for making us number one. See you next time. Thanks for tuning in to the show. Don't forget to follow us on your.
- [35:36]
A
Favorite podcast platform and don't miss the.
- [35:39]
B
Full video version on YouTube. You can find us at www.collectibles.show or follow Ryan on Instagram ryanolford.
- [35:48]
A
Now get out there and collect your.