
There are some tough, tough colleges to get into these days. Why is that the case? And how can your student crack the code? Dr. Andrew Hoffman is a College Admissions Strategist who’s worked in college admissions since college, including being the...
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Dr. Andrew Hoffman
Research the colleges before you get to the fair.
Lisa
Hey, CBMers, welcome back to College Bell Mentor, where we help you survive the college application process and beyond. We're your co hosts, Lisa, Abby and Stephanie. We're so excited on today's episode to have Dr. Andrew Hoffman to talk to us about pulling back the curtain on selective college admissions. Dr. Hoffman has been in college admissions since, well, college. After graduating with a master's in higher education, he started working in admissions at Vanderbilt and became intrigued with the admissions process. For the next 15 years, he rose in the ranks and became director of admissions at Swarthmore College and and earned a doctorate from Penn. Throughout his time in higher education, he realized more and more that parents and family members simply don't have the knowledge they need to help their children with the admissions process. And Most people on YouTube and TikTok have never set foot in a selective admissions committee. Really. So today he's helping families navigate the often complex and never simple college admissions and financial aid process. So welcome. Thank you so much to have you. Yeah, I appreciate it. Thank you. Yeah. As you were talking about a little bit earlier, before we started, you know, we have really enjoyed your web series and also your blog. And so thank you for sharing all of your knowledge with us. I felt like your last blog was really poignant about the staircase and buying and selling your first home and why those stairs were so meaningful to you. You know, it's funny, my dad, I'm not a first generation college student at all, but my dad was the first generation in his family to go to school and he would often talk about, he went to usc, he was a scholarship kid and he would often talk about, like when he was rushing for fraternity, they would do a home visit back then and they visited his home and they're like, oh, no, this is not the fraternity for you. You need to go to the poor fraternity. Like, that's where you need to go, which is awful. Yeah, yeah. They're like, no, this isn't for you. So very interesting.
Abby
I never heard that story.
Lisa
Yeah, well, there's new things every day. You brought it out. So you were the first in your family to go to college. So tell us a little bit about your background, how it's informed your admissions work.
Dr. Andrew Hoffman
The foundation of my background is that I'm first generation to college. I was low income in this admissions process and I grew up just not understanding how this all works. I don't know where, I mean, I think obviously it was from school, I think, where I had sort of this inclination to like, think about college and think about how that could transform my life. But I had no roadmap. I had no one kind of cheering me on, like my teachers a bit, but like, not really talking about, you know, going to college. When you're in elementary school either at school, right. You're just like, oh, I'm going to do as best as I can in school. And then, you know, middle school comes, high school comes, you get more involved and then you start thinking more about it. But from a really young age, 5, 6, 7 years old, for some reason I was like, I'm going to go to college. And you know, I was getting straight A's in elementary school, so I was like, oh, I'm really smart or whatever, and you just don't really realize, like, the things that go into it. But I remember telling my grandparents, parents, like on our front porch, like, I'm gonna go to college. And they're like, that's great, you know, good luck and you'll need a scholarship. And it was a little discouraging. They weren't trying to be discouraging. They just had no idea. My grandfather worked for General Motors on the line and my grandma's a stay at home mom. And they didn't. I don't. They probably didn't even know one person that went to college. And so growing up with some of those messages, I think that was a little challenging. And then I, you know, got to high school, like late 90s, early 2000s. Yes, we had the Internet, but, like, it just wasn't the same thing back then. And I didn't know really where to, like, ask questions. I was from kind of a working class high school in Janesville, Wisconsin, and, and I had peers that like, definitely had more money, but not a lot more social capital around this. Not a lot of friends, Parents went to college. And I went to my school counselor at the time, you know, and I said, I'm really interested in going to college and especially out of state. I didn't want to stay in Wisconsin. I wanted to go out of state, but I had no idea that worked. And she was basically like, I have no idea how that works.
Lisa
Really? Yeah, it's like you, you can inform me, right?
Dr. Andrew Hoffman
Yeah. She's like, there's a big book of colleges and the counseling center, like, have at it. And I was like, okay. And I just didn't, you know, like, and that's not even getting to like, financial aid and scholarships and like, all the things that I really, really needed. And so I had, you Know, the most, most uneven, not strategic search. I mean, at some point I was going to a Church of Christ, Lipscomb University in Nashville because like a cousin was in Nashville or you know, something like that. And I was also in a club called Key Club. So it was all about community service. And there is a multi level leadership structure within Key Club that I got to know when I was a freshman in high school and I went to the international convention. First time on a plane, went to Disney World. I was like, ooh, I get to go to Disney World. And then didn't realize the impact of that, that convention would have on me. Thousands of high school students across the country, you're sitting there during the awards ceremony with this international student board and all of these scholarship winners and you see people walking across the stage getting these great scholarships. And I was like, okay, I'm going to get one of those.
Lisa
That's right. Grandma told me, my mom told me I needed to.
Dr. Andrew Hoffman
That's right, that's right. I had, I had to get a scholarship. And you know, Wisconsin back then wasn't great at need based financial aid for low income students. Like there was like one scholarship for like the valedictorian of the back then. And you know, I didn't really understand loan limits. I didn't understand how any of it worked. And I worked my tail off in high school and became governor of the Wisconsin Upper Michigan Key Club District and sat on the district board and did all of these things across high school just for this scholarship at Arizona State. Like I didn't know anything about Arizona State. I had never been to Arizona. I just knew it was a big school, it was in the south, it was a lot bigger than my hometown. It was. And I got one of the four out of state scholarships and went on to ASU and had a fantastic time and became one of the student body presidents and worked for the president's office and just did a ton of stuff, became a tour guide, did kind of the typical admissions work. And then I went on to grad school, got a master's degree like you said at the beginning, in higher ed. I thought I was going to go to law school. I had no idea, right. Like what a college educated person really does with their life. I was like lawyer, teacher, doctor. I even, I joke, I tell the story quite often. But I was in AP calculus in high school and a friend of mine said she wanted to become an engineer and I'm in AP calculus. Like I probably should know what calculus prepares students for. And I was thinking I was like, oh, that's great. Thinking. She wanted to be a trained conductor. I was like, choo choo. Like, that's great for you. But that was not. That's not what I'm doing. Not what I'm doing. I was like, wow, what a choice in life. And then I realized, like, what engineers actually do. And I was like, oh, that's actually a pretty good profession for you. So I wanted to go to law school. And then I talked to my mentor and I was like, you know, can you write my letter of recommendation for law school? And she's like, absolutely, but why do you want to go to law school? And I did not think this through. And I didn't have a great answer for that question. And she said, I think you probably should just go into higher ed. You're really involved in activities here and like student governance. And she was the liaison to the board of regents. And she's like, you're always asking questions or. And I was like, oh, interesting. So I did, and I got a master's degree and then later a doctorate. And I just fell into admissions because quite honestly, it was back in 0809 when every college was on the hiring freeze and I applied to 150 jobs out there and I got like three interviews and I was like, oh my gosh, like, I have a master's degree and I was really involved in college and I worked through college and like, I had all these experiences and I'm still not getting any interviews. And so admissions was hiring because they're mission critical. And I got a job at Vanderbilt admissions. And then I started realizing what admissions actually does and I started realizing just the diversity of K12 education out there and really thought through what students have and what students don't have based on the zip code they live in and based on what high school they go to. And so I started really thinking about that over 15 years of being in college, college admissions, which really led me to my little business today, it's a side gig. It's not my full time job. My full time job is at Matriculate, which is a nonprofit helping high achieving, low income students get to college. But my focus with this new role@askdrhoffman.com is really trying to think about who doesn't have a lot of information in this process. Counselors have professional associations sometimes. Sometimes they get a master's degree and they have some coursework. It's uneven across the counselor landscape, but they at least have some resources. Students have the TikToks and Reddits and YouTubes and, you know, not that that's all good information, but at least it's information. Whereas families are kind of lost oftentimes even if they went to college, they went to college 20 or 30 years ago, which is very different today in the selective admissions world. And so I wanted to think about how can I offer this information to families that scale without breaking the bank? How do I use my admissions background, being in the room making those decisions, peeling back the curtain like today's talk, and do it while having some fun and doing something where I can use creativity and, and do these sorts of things where, where I can give information in a really helpful, high quality way, but do it, do it in kind of a creative way. So that's kind of. Let me, let me hear.
Lisa
Yeah. Well, that's awesome. Well, we're so, we're so glad that, that you're here.
Dr. Andrew Hoffman
Right? Yeah.
Lisa
So. All right, so let's pull it back a little bit. Like, what don't parents know about selective college admissions? Because you were at Vanderbilt and then you were at Swarthmore. So arguably two of the most select colleges, slightly different in terms of their framework, but in terms of selectivity, similar. So like, you know, what don't they know? And then what do they think they know? That's really just not true.
Dr. Andrew Hoffman
Yeah. So, you know, I think that this is natural. This is not to say that parents should know this. We all live in our own towns, our own neighborhoods. We send our students to this, to different schools. Right. But that's our world. It is very rare unless you're in a profession like college admissions, especially in the admission side, where your job is to walk into some of the most well resourced high schools in America and some of the least resourced high schools in America. And sometimes in the same day, you know, that that is a really unique perspective, I think, for admission officers to have. And families don't know this. Parents just, they often are thinking about, I mean, they have, might have some idea of like, okay, my students going to compete for these limited number of spots and they're going to compete with students all over the country and all over the world, but they don't really see what that competition actually is. They see their own little Becky or James or Jack or what, whoever, and they're like, oh, they're just so wonder. Of course, they're wonderful. Of course you're going to champion your own students and maybe you can see through your student in the context of the broader class or the school and you're like, well, they're doing things that their peers are not necessarily doing. And that's fantastic. But what you don't see is that your student is essentially competing against Kenya's number one students. Right? Like, you're not seeing that and you're not realizing that we as admission officers are trying to build an incredibly balanced, diverse class. And we want all of those perspectives to come together. Right. And that's what selective admissions have the privilege of doing, essentially, is saying, okay, we have tens of thousands of applications. We're assembling a class of 2000. How can we do this in a purposeful way? And some of the best admission officers are, or best admission offices are incredibly thoughtful about that, and some are not as thoughtful, quite honestly, about that. I think that's something that parents just can't grasp, quite honestly. You can go to webinars, you can listen to us talk, but until you're reading 50, 60, 100 applications a day over and over and over again for years and years and years, you're not really realizing that. I think that parents are also thinking one of the myths, or like one of the. I wouldn't even call it a myth, but I think that's something that parents often think, think that is not necessarily true, is that you have to send your student to private education, to independent schools, because of the better curriculum and more attention, you know, from counselors and teachers, and, you know, it's going to open all of these admission doors, et cetera. Are there grains of truth to that? Sure, right. There are absolutely grains of truth to that. But I will also say that admission officers are looking to have parochial school students and charter school students and public school students, and you can really shine in a run of the mill public school, maybe sometimes even more so than the independent school. So, you know, I, I think that if parents are thinking, you know, they're listening to this and they're, you know, have students in the eighth grade or whatever, and they're kind of thinking about that choice. Like, you don't have to necessarily pay tens of thousands of, of dollars a year to send your student to private education. It's fine if you do. Right. But. But at the same time, that's not the silver bullet in college admissions. I think a lot of folks think it is.
Lisa
Yeah, that's such a good point. And it's funny that you were saying about the, the perspective, because last year for early decision, I had two clients that had applied to Duke. One of them was a double legacy, lovely young woman and, you know, I thought she should get in, no issues. Right. And then I had this other young man that I was working with pro bono who, from the Ukrainian global scholars, who was like the number one, you know, in the country in terms of, like algorithmic programming, and he'd gone to the Balkan region. Like, he was like a really top notch student, right. And he was living in a war torn country.
Dr. Andrew Hoffman
Right.
Lisa
So when she got deferred and he got deferred, and I was telling her, like, hey, look, you know, Duke was really hard this year, like, this kid got deferred. Then, then she just laughed. She said, okay, like, if he didn't get it, I don't feel so bad.
Dr. Andrew Hoffman
Right.
Lisa
You know, sort of like to put things in perspective.
Dr. Andrew Hoffman
Yeah. Perspective is so important in this process. And, and it's hard to infuse that into students and families because they, they just don't have it sometimes. And so showcasing those types of things I think is really important.
Abby
Now that you're on the other side of, you know, this college admissions process, what do you look back on with nostalgia? And then conversely, what do you look back on? And it just, like, makes you cringe.
Dr. Andrew Hoffman
Yeah, that's a good question. So there are aspects that I miss in college admissions. I will say there's a lot that I don't, quite honestly. I. I do think about the platform that I had as a director of admissions at one of the most selective colleges in America. And walking into a room, especially at a school that maybe you've never visited before, maybe you're like, I know there's talent in school. I'm going to talk to the school counselor and set this visit up. And then every once in a while you'd get in and they're like, oh, we have the entire junior class because we think this is so important. And I was like, oh, that's great. You know, like, I felt really good about that, and I felt like I can impart my wisdom on all of you. Please pay attention to me. Right. Like, and sometimes you wouldn't always get that. But so the, the platform, the, the attention that folks pay to you, I think. And not from a, like, oh, look at me, I know everything. But more so from a. I have this platform to use, and so I'm going to try to use it in really appropriate ways. I also really miss, like, getting to know the school counselors and schools and neighborhoods. Right. Like, my first year in admissions, I had the state of Louisiana for Vanderbilt, and I just like, dove headfirst into it. I was like, I'm going to spend this much time in New Orleans and this much time in Baton Rouge. I'm going to go to. Up to Natchitoches and I'm going to go across the causeway. Like, I'm going to do all of it, right? And I'm going to do. I'm going to do as much as I possibly can and really get to know these schools and some of the people that I made. The relationships I made in that first year I still have today. Like, it's such a small profession and so important. And I still remember those, like, early, early lessons of establishing those. Those types of relationships. So I love that. I love the travel aspect. I got to represent all of Sub Saharan Africa and Latin America for years and years and years and years, years and years. So I've been to all the Latin American countries across Central and South America. I've gone to more than 20 African countries as well. And that is a different world and a really special world in a lot of ways, because they don't get the kind of attention from US Admission officers that obviously domestic students get. And so being able to show up and choose where you want to go and developing those kinds of relationships and really seeing those incredibly special students come through the doors of your institution and they're winning the national awards and they're the ones that faculty come to you and talk about, and that really feels fantastic. It was tough to give up, especially the international territory, when I decided to leave admissions, because I just had such an amazing time. What I don't miss is just how much hooks and institutional priorities drive the decisions and conversation, especially those. And, you know, I get that colleges are essentially businesses. They have their bottom lines, they have their boards, they have their own priorities. And so, to an extent, I get it. But at the same time, I don't personally think that students should have a leg up in the admissions process simply because of the family they were born into. I don't believe in legacies, personally. I think they should compete for all the other admission spaces because quite honestly, they're in fact, incredibly privileged to get those spaces in the first place, and they can compete for those spaces. And I just don't think that we need to have a separate selection process, especially for those types of connections and affiliations. Doesn't mean that those students don't bring value to the table, of course. But, you know, I saw exactly how these classes are built, and there are particular inequitable ways that these classes are built. And so I think that that is something that I just, I really don't miss. And it was one of the reasons why I left college admissions.
Lisa
Besides legacy, what else did you see that was inequitable?
Dr. Andrew Hoffman
You know, there's systemic ways, right? Like, and so one, there's a couple of different categories, recruited athletes is another piece of this. You know, again, it's not that the individual student is not talented and can't contribute to the volleyball team or whatnot. It is that the system itself, especially on the Division 3 side, the system itself to prepare students to get in front of coaches is incredibly expensive, incredibly time consuming, you know, requires a ton from families to drive you to showcases and register you for clinics. And coaches only go to certain schools. And so to even compete for those spots is almost impossible for lower income students. We did a study when I was at Swarthmore, an internal study, but it was to our board and they wanted to know, like, okay, so if we wanted to increase first generation and low income students at Swarthmore, can we push the coaches in a particular way? Are there certain things that we can do so that you can maybe become a recruited athlete, but also bring additional perspectives and experiences with you? And we had 1600 students at Swarthmore and about a quarter of them were recruited athletes or so. And out of hundreds and hundreds of students that particular year, but out of hundreds of students, there was one first generation recruited athlete student on the entire campus. And the campus is about 25% first generation. So it tells you just the systemic issues related to that. Right. The other piece that is very systemic is just the inequity in K12 systems. And you know, like the fact that you are in a zip code, that you are your catchment zone is to this particular public school like that, that has no bearing on your promise, your ability to do work inside their classroom. Right. And so the fact that if you said any, probably any state in America, I mean, for the most part, maybe not Idaho or Wyoming or something, but if you said any state in America, what are the well known high schools in that state? From 15 years, I can probably name a lot of independent schools in that state or in that city. And there's a problem with that. And it's because those schools are paid much more attention from selective admission officers than sort of run of the mill, even more highly resourced public schools. But it's just this inequitable system that I wish we could level the playing field a bit more.
Lisa
Right. And you and Swarthmore did a really good job of doing that while you were under your tenure. I mean, there were a lot of the clients and it was a lot.
Dr. Andrew Hoffman
That's right.
Lisa
See, it was intentional in the way you approached it.
Dr. Andrew Hoffman
It was very intentional. And, and you know, I will say so many wonderful things always about Swarthmore, because they allowed me that platform. They said, here's the goal. We want more first gen and low income students on this campus. And this is your portfolio. And I was able to roll up my sleeves and actually do that. And we increased the number of generation students at Swarthmore by 99, 100.
Lisa
That's amazing.
Dr. Andrew Hoffman
Over. Over my tenure. Kudos. Yeah, thank you. At the same time, there was a lot of pushback on the legacy piece. There's a lot of pushback in some of these other pieces. And you know, from their perspective, I think they thought, well, we need institutional dollars. Even with billions of dollars in the endowment, we still need institutional dollars. We can't, you know, just say we're not going to have these sort of preferences. I didn't think that that was true. And I think I tried to prove that that was not true and that we, we could do this in, in maybe a different way. But I just felt if I can't do the work that I believe in at a place like Swarthmore, I don't know if there's an institution out there, quite honestly, because, you know, to, to your point, like Vanderbilt and Swarthmore. Right? Those are my two institutions and my background, exact same admit rate. Back in 2015, when I left Vanderbilt for Swarthmore, naively I thought, well, they're the same admit rate. It has to be basically the same process. Like I. And I can't tell you, while the process is similar, I can't tell you how different those two institutions really were behind the scenes. And I was like, wow, like, attracting completely different students, doing the work in really different ways. You're still building the class, you're still doing the review process, you're still still doing highly selective admissions work, but you're just doing it with different value systems in front of you. And so. And I had a really fantastic time at both those institutions, but they were very, very different.
Abby
Well, I mean, yeah. Again, just to reiterate the fact that you were able to do that at, you know, 1600. People like that. That's amazing. And I also. This is a whole other podcast, but I would love to hear more about your Latin America and Africa experience. But, but I digress because. Wow, what you've learned there. So another thing we discussed when we Were preparing for this podcast. We really love the humor that you bring to your videos, and I think we all need to be able to laugh at ourselves a little bit more during this process. Not as easy as, you know, one would think. As you can imagine, we really like the one about what not to do when going to a college fair. I imagine you spent so many days, you know, with your little wheelie bag or maybe your heavy backpack or, I don't know, rolling brief.
Dr. Andrew Hoffman
Same thing. Yeah.
Abby
So I'm curious, how can students. Because it's something we don't talk about enough. So how can students approach college fairs differently and more effectively?
Dr. Andrew Hoffman
It's a really good question. I do have a lot of fun with these little reels. And. And I have all this unsolicited advice from students to say, you should do this. I'm like, I'm not doing that. Like, they're like, you should do these, like, meme things that are really popular on TikTok. I'm like, I'm not going to do that, but I can make this funny and I can do the best that I can. So, like, acting like a teenager and. And it's funny because, like, those little skits are absolutely based on real life. I can't tell you how many times I would complain to people and say, can you believe this kid was wearing an ex institution sweatshirt at this college fair? Talking to, like, come on, you know, like. And of course, it's not the biggest deal. It's just like you're kind of griping to your friends, but at the same time, you're like, really? Like, did we not think this through before leaving the house? Anyway, So I think. I think one thing that parents, students especially, but also parents and guardians and family members can do research the colleges before you get to the fair. Quite honest. Like, I can't. There's so many people that just literally walk in. They're like, well, where are we going to go? Who are we going to talk to? And you're like, you're just not going to be as prepared for that type of conversation. If you looked at the list, asked your school counselor, maybe it's a public fair. Maybe there's a list that's published and said, okay, like, I don't need to go talk to everyone. Right? Like, I'm not interested in all these schools, and that's fine. But I am going to make a short list. I'm going to do a little bit of research to say if I want to be a biology major, for example, or I Want, like this is what I'm interested in. You know, let me come up with one or two questions that can be more thoughtful. Right. You know, the, the example that I gave, I think in the video is like, what are some of students favorite courses in this major? Right. Keep admission officers on their toes too. Because quite honestly, I think you get into autopilot mode with college fairs and high school visits and you're just like kind of the same. The same. Because you get the same questions over and over and over again. And I actually went to one of my admission friends and I sent them this video and she was like, no, what are you doing? I don't want kids coming up to me and asking me what my favorite classes are. And I was like, well, you're gonna get those questions. But I think that it just, just, it illuminates like a different aspect that like, do you have a psych major? Like, you're just like, come on. Like, it's like the brochures right here. You could google this. Like, these are easy things. Ask the things that you're thinking about. Hey, like I actually, I'm gonna need a scholarship to go to college. I know that. Tell me more about financial aid. And the admission officer should be able to absolutely tell you how it works. It was so rare that I would get thoughtful questions like that in college admission, especially at like fairs. And so I know it's a grab and go. I know fairs are not great because like it's hard to like distill what Swarthmore is in 30 seconds. Like you just can't do that. And that's really hard. But also like, don't go in with those expectations on either side. Admission officers shouldn't expect, like let me tell you all about this as if I'm doing a 45 minute presentation with you. And students shouldn't expect to like get a chance. Ton of information from those interactions. I also think more open mindedness needs to come into this process. And I imagine that you all deal with this all the time of like, here's my list and I'm not going to deviate from this list. And you're like, really? Like there are more than 20 colleges in America, right? Like, there are so many wonderful institutions out there. Again, if the College Fair has 100 colleges, you're not going to talk to all of them, but like maybe pick out five that you have never heard of before and have a lovely conversation for a few minutes with them. I think, you know, there were so many and you know, I'M trying not to blame folks here. It's not students faults or even counselors faults, but like, you know, you would show up to a college fair and you're just let you see all these people just pass and go because they've just never heard of you. Like, they just don't. They have no idea. And I'm like, please, I have need based aid. Like I have, you know, I have all these things that like are just so wonderful, wonderful. Come and talk to me. And, and that was, that was pretty difficult. So I think just go, go in with an open mind, you know, look up some of the things that are important to you. What type of environment you want to be in, do you want. You know, I encourage students, especially from under resource backgrounds to look at those with higher graduation rates. They have a track record of supporting students like go in, look up some things on college scorecard or whatnot and go in and ask, you know, again, one or two questions. And if they are saying things that you're interested in, go ahead and fill out the inquiry card. You know, it doesn't hurt at all. So.
Lisa
And what about parents? Because parents always want to go to those fairs and talk on behalf of their kids, which we recommend they don't do.
Dr. Andrew Hoffman
Yeah, that's a good recommendation.
Lisa
We're like, don't talk for your kid. But that's hard, you know, sometimes they just want to do it. Would you look down on a student if they're there and their parents just like overtaking the conversation?
Dr. Andrew Hoffman
No, no. I mean, you get it, you know, like, yes, you. The perfect world is that the student's going to drive the conversation. The perfect world is that on car ride over the parents are going to talk to this student about like, so tell me a couple of things you're going to ask a few of these colleges, you know, like, get the juices flowing here. Because I've also seen where students do take a step back and they're pushing a little bird out of the nest and then the student doesn't have anything. Does anyone have any questions here? Like parents, anything? Like otherwise we're just going to stare at each other right now. Right. And so I like talking to parents, quite honestly. Like, I don't love talking to really pushy parents, but like I do like talking to parents that are like, yeah, but so this is what we've talked about this. And like this is where my student kind of is. And like, yeah, why don't you tell them about X or, or Y or Z. That's A fine interaction. It's the interaction where, like, the kid is sidelined. Like, there is no way they're asking a question even if they wanted to. And then you're like, well, this is. You're not going to college. This isn't your problem process. So, like, let's at least have kind of a joint venture here.
Stephanie
I'm just curious, at the college fairs, are there kids that you remember and look out for? Are they really just gathering information for themselves?
Dr. Andrew Hoffman
When. So I don't know about other colleges that are less selective that may. Because there are colleges that are on a fair circuit. Boom. Every day, like, boom, boom, boom. And like, when I was at Vanderbilt, they were very college fair heavy. We would joke that if there is a table set up in a field and they kind of had a couple of chairs, we would be there, you know, talking to the scarecrow, talking to the farmers. Like, I mean, we did a lot of fairs when I was at Vandy. We did not do them as much as when I was at Swarthmore, because I think we just realized, like, we didn't have the name recognition that a lot of the larger institutions have. And so you wouldn't have that natural flow even if, you know, the family didn't know anything about Vanderbilt. And it just wasn't a great use of time. We would also analyze our data quite honestly and say, like, well, we got. We went to X number of college fairs and we got four applications as a direct result of going to those fairs. And you're like, well, we don't need to really do that. So for the most part, no. I mean, you know, I can count on one hand the number of students where I was like, oh, I did make that really good connection at that fair that I happen to go to, and that student happened to apply and happened to get admitted. Like, there were just so few of those examples that for the most part, no, you know, I think we as admission officers see those fairs as just opportunities to like, like, show up, show the school that you want to be there, that you want to talk to the students you bring home. Like, when I went to the Vandy fairs, especially the national affairs, like, I'd bring home stacks and stacks and stacks. But then at the same time, like, you just wouldn't see very much from it. It was only those students where the fair was one of the data points. They're already in the. In the system, and they just. We just happen to be in the community. And so maybe you move the student from regular decision to early Decision based on conversation. But for the most part you really weren't moving the needle very much.
Stephanie
Okay. Sort of backing up a little bit. If you can think big picture, what are a few things, maybe three to five things that students need to know when approaching the application process that you in your mind they often miss.
Dr. Andrew Hoffman
So obviously families are different. Some families can easily write the check. They don't need to talk about merit scholarships or need based financial aid and they're set to go wherever the student gets in they want to go. Great. Right. That's not most families in America, but that certainly is a subset of families going through this process. So for those that don't fall into that category, I think one of the things that students need to know and they really miss the mark on is employing like financial aid and scholarship strategy. Like that is one of the drivers of building a balanced college list. Right. Ensuring like if you're coming from middle to low income background, background like looking at need based aid. Like I think the misconception and I think the media has, has done a lot of this but like you know, growing up I had the same mentality. Scholarships were these like external organization things that you would like bring and pay your bills for college. Right. It was the Kiwanis Club or it was the ones for left handed students or the duct tape prom dress or, or those sorts of things. Like I mean I think students really think that but that's not where most of the money comes from. Most of the money are actual discounts, scholarships from the institutions or financial aid from the institutions themselves. I think employing financial aid strategy to say okay, I know my family's not going to qualify for a lot of need based aid. Got it. But I still know that we do need some discounting on very high sticker prices. So I'm going to target some merit scholarship programs that are not the tippy top. Like they're not going to be the Vanderbilt Cornelius Vanderbilt Scholarship. Right. Like that goes to like a handful. I mean it's more than a handful but like it's based on thousands or tens of thousands of applications. It's just not going to be very many students. But I am going to look at the University of Tampa, I am going to look at Eckerd. I'm going to look at maybe less so like if selective institutions that have pretty robust merit scholarship opportunities and that's where my matches and targets are going to live. And I can still get excited about those colleges. They're great places. They just are not going to be the Harvards and Princetons and that's perfectly fine. So I think financial aid and scholarship strategy is really important. It's something that I cover in my course for parents because I believe so heartily in and financial aid strategy as part of that building a balanced college list. I think the second thing is demonstrated interest. So of course this doesn't apply to places like Swat and Vandy and some of the Ivies, but it applies to a lot of places out there. I don't think students realize that colleges are becoming much more sophisticated. This is not just filling out an inquiry card at a college fair. It's not just registering for a campus tour. It is, how long are you spending on the financial aid website? How long are you, are you opening those emails? Are you clicking on the links? This isn't the, I have to open this email. It is. The college has sent me 33 emails and I have opened more than half of them and I have spent time on their website. And I mean I have seen the Reddits, I talk to students and they're like, I haven't opened an email. I have hundreds every day and I haven't opened those. And I'm like, like that might not matter for Stanford, but it might matter for some other institutions. And so I don't think that students are really thinking about it in like ways in which like they really kind of have to play the game. And I don't like that. I'm not saying that I believe in this but like at the end of the day colleges do have to make a class and they have to predict who's going to yield at some of these tuition dependent institutions. And that's one of the ways that they do it. I hope that they do it in a very equitable way to say like, like, well, we don't expect a low income student to visit us in Dallas if they're living in New York. Like that's not fair either.
Lisa
But they could watch a video, right? They could watch a video. Right?
Dr. Andrew Hoffman
Exactly. Right, right.
Stephanie
Social media.
Dr. Andrew Hoffman
That's right.
Stephanie
Emails.
Dr. Andrew Hoffman
So it's things like that. Right. But it, it's kind of all encompassing. And then I think the third thing that I would say that students are definitely missing the mark on is following these really random people on social media and following their advice. I mean it really is like the Reddits and TikToks and YouTubes and you're like, just because they have 200,000 views on this, on this video does not mean this is good information. You know, like, just because the Student went to Yale and wrote about this in their essay does not mean that that's the magic, you know, formula for getting it. You have no idea who the student is. You have no idea about their. Their geography, their finances, their grades. Like, nothing. And, you know, it's these, like, college admission influencers, which, like, I understand how rich that is because I'm like. Because you are a college in the world. At least adjacent to the world. But, like, I mean, I've been in the room to make those decisions, too, so I think I have a different perspective. But I think, you know, let's not give power to people who have never been in those positions or don't have any experience in the industry. And it's also like, the folks that are like, I was in charge of grad admissions at this Ivy, and now I have this massive following because that exactly translates to undergrad. You're like, no, that's not right either. So I would just caution students and families not to follow just, like, people that you don't even know or that have no foundation in college admissions.
Stephanie
Yeah, it's amazing. Like, last year, there was someone on. Someone with a lot of followers and, you know, a consultant who. On the day that Northwestern released their ED information, they didn't even release any other data about the class. They just released decisions. He was on saying, here's who got any D. And then he gave, like, this demographic. If you were first generation, if you did this, if you were an engineer, like, impossible. Literally, the. No one has that into some admissions portal on there. And people were commenting and listening to him. And then he gave advice about how you get in RD now that we know this about ed. And I was like, okay, this. I can't. People are just listening to this. And he said it was such authority. You know, he was really so. He was almost believable. But, yeah, it is insane. Everything, like, you know, just like with every other bit of the world. Okay, big question. Now, you know, apropos of you having this background and us being insanely fortunate, to speaking with someone who's been in two really interesting admissions offices, can you walk us through the process of what happens when you all get your hands on an application? We hear about holistic admissions and, yeah, all this other stuff. So, yeah, I know this is also a podcast in its own, but we'd love your take on how it works.
Dr. Andrew Hoffman
Yeah. And it is a whole unit in my parent course, by the way, so I can't cover everything, but I absolutely will share as much as I can. So, you know, like, there's this whole pre section before review. It's all the admin stuff. It is completing the application, which actually is like a whole job in itself. There's a whole bunch of people that care about that. And, you know, there's. We still open postal mail and we're getting a ton of uploads and reminders and these sorts of things, right? So, like, there's a whole industry behind that. But once a student's application is complete, you know, it goes basically into this holding bin until the admission officers are ready to read. And before we're reading, you know, we don't just dive in and we're like, okay, who are we going to select? Who's most interesting to me today? Who do I want to be admitted? The college? Like, it doesn't really matter who I want to be admitted. There's a lot of training that goes into it. And usually, and you know, I speak in generalities because every college is a little different. But like, usually there are trainings around each of those decision deadlines. So if you have an ED1 and a regular, or you have early action, ED1, ED2 regular, like, you might have different training for each of those rounds because each pool is pretty specific. And historically, if you're at one of these selective schools, these look pretty similar from year to year. ED1 last year looks pretty similar to ED1 this year. It might not be the exact same, but it looks pretty similar. So we do a lot of training. There's like inter reader reliability that we do. We talk a lot about context, we talk a lot about rarity in the pool. Who is underrepresented, who is overrepresented. What kinds of trends are you going to see? If Test optional is brand new, which I was admission director when a test optional is brand new to Swarthmore and I introduced it, how do we do it in a really thoughtful way? You know, we go through. Sometimes it's mock applications, sometimes it's real applications from last year that nobody remembers. And now we have to like, okay, so what would everyone do? Like, we have an exercise and we go through and what's your rating? And what's my rating? Why are these two ratings different if we need interior reliability? Right? And so we talk about those things. And, you know, you go over all of these cases over and over and over again so that when you're doing it for the real, the real deal in the reader, the reader season, you're able to do that independently or in groups called CBE Committee based Evaluation I'll talk about in just a moment. So there's a lot of training that goes into that. We talk a lot about the very special academic programs out there and things that if you're a humanities student, you're doing Iowa Young Writers or you're doing, like, there's lots of. Of pieces got rid of that, right? So we talk about. But those are the kinds of updates that we will be talking about. If you're doing the STEM programs, what does it mean to be Olympiad? What does it mean to qualify? What is AMC was AM like, we do all of that work so that you can help identify, again, rare students in that pool. And rarity comes in a lot of different ways. But, like, that's. That's some of those pieces. And then when you're actually jumping into the application, it's typically one of two ways, either traditional reading or cbe. At Vanderbilt, we did traditional. Traditional reading back then, and that was like, I have my territory. I am spending hours and hours and hours of my life every single day reading applications, writing comments, doing ratings. And I would make an independent sort of assessment on whether the student is meeting institutional priorities. That's the whole ball game, right? That that's part of the training, right? That the dean, the vice president, gives the charge to say, and here's what we need to do this season. Not every student who walks through the door is going to have a perfect set of priorities that we need, right? But we need at the end of the day to prove to our board who we are. And if we are more social justice inclined, if we think really highly about standardized testing, like whatever the values are, that's what we need to do at the end of the season. And your charge is to find those students that contribute to those institutional priorities. And so we would train each other a lot on these priorities. And what do these priorities mean? And how rare are some priorities compared to other priorities. We do a lot of training on that. In traditional reading, again, you're doing that independent assessment, and then you're sending it on to wherever it goes afterwards. Sometimes that was final committee, sometimes that was, I am checking to make sure that this student is not, you know, a great fit for our institution, doesn't need to be seen by the next committee. And if not, they're going to be sorted out. And that's how most students are. They're just sorted out because they're just not meeting some of those priorities and they're not going to have a chance in the final committee. And then when you get to final committee in that traditional format. Typically, again I always say typically, but typically what happens is that you are representing that student because you're the territory manager. You have that context, you have been at maybe that school. You have read through the school profile like, you know, the things that you need to bring to the committee conversation, because the committee is looking at literally the whole country or the entire world. And so they don't know about particular schools. And you're there to really get a lot of that academic context and sort of tell that story. You present the students and the committee votes. Now, typically what then happens, they could have voted affirmatively and say yes, admit, and then two weeks later that student is taken out and that's the cleanup process and that's the class shaping. And so in the traditional format, it can be pretty demoralizing for admission officers. You know, these are. We are real people, we have real emotions. We get very connected to particular students as well. You have to try to set aside some of those personal feelings because at the end of the day, you are working for this institution. But that does not mean that there are no tears, that there are no emotions involved in this, because there really are. I will say that's especially true in the international world because there are only so many dollars for financial aid applicants. And you are reading 4,000 applications for 25 spots. Oh, wow. You know, that, that changes lives, that changes neighborhoods, families. I mean, I'm not saying it changes countries, but like, I will absolutely tell you that like, you know, admitting a student from Liberia, where no one else is admitting a student from, that can shift things in really important ways. And see there's. It's really high stakes when it comes to that. Not as high stakes on the domestic side, but it still is. You know, I remember a student that I had in Philadelphia, went to an under resourced public school, Was number like three in the class. Just really fantastic. Really like an amazing young woman. She wanted to be an engineer, had everything, had the grades, had the test scores, had everything that, that you would need. And at Vanderbilt at that time, years ago. But at that time I needed unanimous decision and I got three out of the four votes to admit. And so she did not get admitted. I went to the director and I specifically requested that she's like essentially first on the waitlist, like, can I get her toward the top? And not that we rank the wait list, but like, can I get her toward the top? And he's like, yeah, yeah, I'll see what I can do. And she was in the first wave coming off the wait list and I got to call her and I said, hey, just wanted to, you know, see if you're still interested in the waitlist. And she said, yeah, absolutely. It's one of my top choices at this point. And I said, okay, great. I said, and this part of the script that we had, where are you attending if we were not to admit you from the wait list? And she said, yeah, I'm going to the Community College of Philadelphia. And I was like, well, you are now admitted to Vanderbilt. And she came to Vanderbilt and was like, like an amazing engineer.
Lisa
Oh, that's such a heartwarming story.
Dr. Andrew Hoffman
Now that's not typical. Typically you're like, well, I mean, I'm going to Emory right now or I'm going to Duke, whatever. But like this can also be high stakes in the domestic world. So just to make sure that everyone knows that.
Lisa
So if they were going to a school that was similarly life changeable, would you then not give them the offer off of the.
Dr. Andrew Hoffman
No, no, no, that had nothing to do with it.
Lisa
I just wasn't sure.
Dr. Andrew Hoffman
Yeah, no, the script was more for internal purposes of like, okay, where are we getting the student from? So that they could say we got X number of students from wherever. You know, like that was more internal. That had nothing to do with it. But I was shocked because that's usually the response that you get. It was, it was pretty incredible. In CBE committee based evaluation, we're still holistically looking at the application is just done in a different way. So whereas I would read 30, maybe 40 applications a day in traditional, I would was reading 90 files a day. When it's committee based evaluation and you have two readers, you have a driver and you have a passenger. The driver is the academic, it's the territory manager, the academic person. The person's looking at the transcript, the school report, the letters of recommendation, and they're trying to place the student in the context of their territory, whereas the passenger is looking at the personal side. So this is the essays and supplements and extracurricular activities and honors and interview report and those sort of sorts of things. And you would talk it out. You, you basically have an abbreviated like, I'm just going to look at this, you look at that, we're going to talk this out. You know, you can sort of point things out to one another as well. Hey, can you take a look at this second paragraph of the teacher letter recommendation? I want to make sure that I'm assessing this correctly. And then you would rate it. Rate the file appropriately based on your rubric. And. And you would come together for a final recommendation. Usually these were not recommendations. I was like, well, I'm at admit and you're at deny. Like, it was more so, like, well, I'm feeling like admit minus. I mean, again, colleges do this differently, but we're like, I'm at a two, what are you at? Sort of thing. So it's usually like, I'm, I'm at a two, you're at a three, we'll split the difference or whatever. And then you would make a decision on where the. The file goes. So, you know, the. The main thing that we would do in CBE is basically ask ourselves, like, like, does the file need to be seen by another committee? Like that was. That was the. It wasn't. It. It wasn't. Are you admitting the student? It was. Does the file need to be seen by another committee? Because we would never be able to make. At Swarthmore, at least we would. We were never able to make a final decision in the. After the first read, it always had to go to a committee. And so if you sent the student to the committee, then you get to the committee and very Quaker. Like at Swarthmore, we would have to have usually unanimous votes, but we would all be voting. So when I was at Vanderbilt, I didn't get a vot. I had to present the file to the committee and the committee would vote on their decision. Whereas at Swarthmore, every person had an equal vote. When the dean was on the committee, he had an equal vote and really tried very hard to ensure that those were equal votes at the end of the day. But we would have lots of conversations. Sometimes you would see the same student come to the committee multiple times because they had multiple institutional priorities and they still didn't have unanimous votes. Notes. But the chair of the committee thought, we need to see the student again and the student needs to have another review by this committee. Because they were so important to the institution. Sometimes that student still wouldn't get in because there was a holdout. Or like, sometimes it was like, but I still have some very strong feelings or strong concerns about their ability to do engineering work here because of X, Y and Z. Whereas everyone else sort of said, said, I have enough evidence to suggest that with support they're going to be able to do the work. And so you'd have these conversations. And they were pretty incredible conversations. I actually do. In my. In my parents course, I do mock admissions. This is not mock admissions, like we usually do. Like admit one Wait list one, deny one. This is actually, like, what would a conversation actually look like in the selective admissions room? What are things that they're calling out, talking about? And how does that play into institutional priorities? Just to sort of shed some light on, like, actual conversations we would have at the committee level. Yeah.
Lisa
That's fascinating. Wow.
Dr. Andrew Hoffman
Yeah.
Lisa
Like, we need to listen to. We'll need to take that class.
Dr. Andrew Hoffman
Yes.
Stephanie
My kids are graduating. I want to take.
Lisa
Yeah, exactly. Well, you got time stuff. You mentioned the essay, and we haven't really talked about that as much. So much. But, like, what are you reading? And people think it has to be. A lot of times people say, have to stand out. Has to be really creative. It has to be about an unusual topic. But honestly, what does a standout essay mean to you when you guys are reading it? And what are you actually reading the essays to find out about students?
Dr. Andrew Hoffman
You know, an essay fits into the larger narrative. An essay is never going to get a student in. It rarely is going to keep a student out unless we have, like, pretty significant concerns. Concerns could be like, you don't know how to write, so I don't know why we're applying to college, or at least this college. Or there are some character questions here that I don't know if they're going to be a good community member. That was so rare that, like, I can still think about some of the essays I read because they were so stark compared to the other essays. So I would say, you know, 70% of essays that I read were fine. They. They were not gonna. They were not standing out. They were not. But I just don't think that that's necessary for the college admission process. I think what you want to do in an essay is convey. Is to convey to the admissions office and admissions officer, like, who are you? What do you value? You know, what's. What's an interesting story that only you can tell. Try not to go with the things that folks talk about all the time. Right. Like, when I was especially at Vanderbilt, this didn't happen at Swarthmore, but when I was at Vanderbilt, my gosh, the mission trip essays over and over and over again. And you're like, does anyone have any other experiences? Like, I mean, it was. It was a lot. I also had Louisiana after Hurricane Katrina, so I would see Katrina essays over and over again. And it's hard to separate yourself because you're like, that was an important life moment for these students. And so I don't want to take away from that. But it's Also hard to tell the committee, like, well, this really unique experience of going through Hurricane Katrina. And they're like, well, we just heard that 17 times. And I'm like, I know, but, like, this is the spin that they took on it. So you would be searching, though, for, like, what are some things about you that are really coming out of the essay? I would say, but most are just fine, you know, most are not going to be like, you have to read this essay. Or sometimes the essay was so good because it pertained to an institutional priority. Meaning, like, at Swarthmore, we really valued intellectual curiosity and vibrancy and life of the mind and, you know, someone who really can think for themselves and, and. And contribute in those ways in the classroom. And so you sometimes did read those essays. You're like, I don't even understand this. Like, this is, I think, great, right? Like, but then you also don't know how much help have they had with the essay? Like, that's the. That's the challenge, right? And now with AI and. And those sorts of things, it can be really challenging to discern what are some original ideas from the student and what are some ideas that their counselor gave them or their parents gave them or, you know, that sort of thing. So that's probably one of the reasons why the essay wasn't as important as I think most people think it is. But it does. It is part of the larger conversation. So if I can learn something more unique to you, something that I don't necessarily know by looking at your extracurricular list of activities, that's a good thing. If you're just regurgitating what I already know, that's not really going to help.
Lisa
I think that takes the pressure off because, I mean, we tell students the same thing, but there's always this pressure that I don't know if it's good enough up or, you know, I read this one on the, you know, the Internet, and it was so great. And I want mine to be like that. I was like, okay, well, you don't write like that, and that's not you. But yeah, you were talking about a lot of the, like, AMC and the, you know, the various National Robotics Competition and things like that. So from an academic perspective, how do you think the bar for outstanding academics has changed, say, in the past five years? Like, what would a top academic profile look like? Like, what does it take?
Dr. Andrew Hoffman
I think admission offices need to be very careful in the academic review. And what I mean by that is, I think the most responsible way to do this is through thresholding, it's essentially can. Can. You're answering the question based on the evidence in the file and the context of the file. Can the student do the academic work given the support that we have at this institution? Right. That does not mean that they need to be the next Einstein. It means can the student do the academic work when we ask them to be an engineer or a psychologist or whatever the major is, plus our core curriculum or open curriculum or whatnot, can they do it and do they have evidence in the file to suggest that they can? If a student has B's and C's on their high school transcript, I'm going to say maybe not. If, you know, like, it depends on the institution. Right? Again, I come from the selective admissions world. If you're going to row in or Stockton or whatnot, B's and C's are probably fine, you're probably going to be fine. You probably need to adjust your study habits, but it doesn't mean that you can't do it. Right. Whereas if. If you are like in some of the classrooms with the brightest minds around the world, like, and you have some really high expectations from faculty. You know, I went to Penn and I've been advanced. You know, like, that was pretty different than high school and asu, quite honestly, it just was. It was a different caliber of student. It was a different caliber application. You need to be prepped for that. Right. I would also, I would always say when I was at Swarthmore, our lowest math class at Swarthmore is single variable calculus. We don't have anything else below that. So if you're coming in, you want to be an engineer, but you only got up to algebra 2. And sometimes that's that. No fault of your own. That doesn't mean you're going to be successful in an engineering curriculum or in a heavy STEM curriculum. So we have to be really responsible. Responsible. We don't want to set anyone up for failure either. And so we would look at some of those micro decisions. Are you putting on your application that I want to be pre med, but you're also saying you want to be a French language major and philosophy major? Okay, so how do we assess that? How do we think about that? Well, you. One of two things. You could say, well, they don't have to take any math classes for French or philosophy. And so, like, like, doesn't matter. Like, they can get here. They'll be fine. You know, maybe everything else about the file, they get A's in English and these sorts of things. Maybe you're like, fine, but then you're also thinking, but they did put pre med. And so does that mean. Because if you're pre med, you're going to have to go through the high level math classes and science classes in order to prep for that. And if we already see that maybe standardized testing is lower on math section or your grades or class selection is lower, are you actually going to be prepped for that? Right. And then we would have to discern, and sometimes we weren't able to answer this question all the time. But then we would have to think, well, did they put pre med on their application because they're actually interested in going through that type of curriculum or is it because they were like me, where it's like lawyer, teacher, doctor, pick one and you're like not critically thinking about what it means to put pre med on your application. And sometimes that was the case, especially with low income students and underserved students. So you had to tease that out as much as you could. That's why you're looking at the letters of recommendation. Is there any suggestion in this teacher rec that they're actually pre med or are they talking flowery language around philosophy and French language? Right, like, so when I say like we, we do did our due diligence, we absolutely did. But we also took that threshold approach. And so if you, if you cross that threshold, meaning, like we knew from all of our research with standardized testing and curriculum and GPA and class schedules that you needed X on the math section of the ACT or sat. Plus you needed this curriculum and mostly getting A's in this curriculum. And that predicted that you could probably do a heavy STEM course load at a place like Swarthmore, then that's what we are looking for. And so it was more of that threshold and then it was what else you bring into the table? What else about your application? When we're building a diverse class, who else do we need in this class? And sometimes that was a top oboe player and sometimes that was a top visual artist and sometimes it was all of these things. Right. Whereas I think other institutions are like, how do we get our average SAT score as high as we possibly can? That's not really how the SAT is made. Like there really isn't a difference between a 1580 and a 1560. So we shouldn't be splitting hairs that way. And I do think a lot of the larger institutions do similar things. I'm not saying across the board, but I do think when you have tens of thousands of applications, you can only admit 7%. It's an easy shortcut, and I fear that places are using some of those shortcuts in inappropriate ways. And I think we just need to be all really careful about. So I don't think personally that the academics have really shifted in the last five years. Like, I don't, I just don't believe that. I think students are applying to more and more schools. That's why we are seeing tens of thousands in these pools. It's not because there's so many more talented students out there. It's because students are like, oh, no, I can't just apply to six schools any longer. I have to apply to 12. And that. And that's the result of just unpredictable yield rates in admit rates. But I don't think that those things are really shifting. I think that students are just applying to a lot more schools and admission officers have a tougher and tougher job to discern who should be in that class.
Lisa
Yeah, I think that that is so, so true. And this is exactly what we're seeing as well. So I think, bottom line, can you do the work and what are you going to contribute? And that's kind of, in a nutshell, what it's all about.
Dr. Andrew Hoffman
Right. And we would also ask, in an academic sense, what advantages or resources do you have in your community? Are you outperforming your context? Right. For students? So, you know, like, we would often have families that just didn't understand how this all works. And they're like, well, wait a second, why is it that this student can have 200 points slower on the, on the SAT than my students? I'm like, okay, well, you were in the Bay Area at one of the highest performing public high schools in America, and that is your community. Right. This student is outperforming their context by 400 points on the SAT. So this student does look pretty good. Is your student take advantage of the resources in front of them? And if they are, that's great. That's what we ask. We should not be asking, and I'm not saying that colleges don't do this, but we should not be asking students to go way well and above and beyond their individual context. We should be asking if you have a number of APs, if you have a number of extracurriculars, if you have a number have all of the resources in front of you, how well are you taking advantage of those resources? At the end of the day, it's still a zero sum game, though. There's only so many spots. And so there are really talented students every single day that are denied admission. It is not a value judgment based on who they are. It is really a numbers game and we can only admit so many students.
Lisa
Yeah. No. And on that note, well, thank you so much CBMers for tuning in. Thank you Andrew for this amazing conversation. We will have links to your website. Ask Dr. Hoffman.com on our website. Do you have a subscription? Can they subscribe to your web series?
Dr. Andrew Hoffman
Yeah, absolutely. And I'm happy to give your listeners coupon codes. They can take advantage of that.
Lisa
Awesome. Awesome.
Dr. Andrew Hoffman
Yeah. So I do have a subscription model. It's canceled at any time. It's by either a monthly or an annual service. But you get 9 units, 96 lessons and 6 hours of content in the parents course. The parents is the first one I'm going to have. Other courses is for students and independent counselors as well and school counselors. Slightly different for each audience, but the parents one is live now. You can do a sample on my website. You can get a taste for it. I do have a free YouTube channel as well. You can log in and see what kind of content that I do. But the nice thing about the course is that it's an A to Z. It's a curriculum. So on my YouTube channel I'm kind of do I dabble in different things. Whereas like if you're like, I need to get started first first and then end with financial aid and transition to college, you can do that through the coursework. And so I'll be sure to include that coupon code. And then if you do have any students or excuse me, families coming from lower income backgrounds, any pro bono clients, etc. I do have a fee waiver process as well. So if students are on free reduced lunch or qualify for an ACT SAT fee waiver, I'm happy to waive that fee.
Abby
I love that.
Lisa
Yeah, that's awesome. That's great. Well, we will definitely put links to that when we when we publish this episode. And to catch more episodes of College Bound Mentor, make sure to follow, review or subscribe on your favorite podcast platform and tell a fellow parent or student about the podcast. To learn more, visit collegeboundmentor.com until next time. You got this.
Date: August 27, 2025
Hosts: Lisa Bleich, Abby Power, Stephanie Forman
Guest: Dr. Andrew Hoffman (former Director of Admissions at Swarthmore College and Vanderbilt University)
In this episode, Lisa, Abby, and Stephanie are joined by Dr. Andrew Hoffman, a seasoned admissions professional with over 15 years’ experience at top-tier institutions. Dr. Hoffman brings unique insights from his work at Vanderbilt and Swarthmore, as well as his own background as a first-generation, low-income student. Together, they demystify the realities and inequities of highly-selective admissions, discuss what parents and students often misunderstand, and share candid advice on building application strategies, navigating college fairs, and writing standout essays. This episode is rich with firsthand stories and clear-eyed advice aimed at empowering families to better navigate the college process.
Key Insights:
Perspective Limitation ([10:37]):
The Private School Myth ([12:21]):
Real Competition ([14:15]):
What Dr. Hoffman Misses ([15:33]):
What He Doesn’t Miss—Hooks & Inequity ([17:10]):
Institutional Differences—Even with Same Admit Rate ([22:34]):
How Students Should Prepare ([25:01]):
Research Ahead of Time:
Ask Good Questions:
Be Open-Minded:
For Parents at College Fairs ([29:32]):
Memorable Moment:
Do College Fairs “Matter”? ([31:05])
([33:07])
Financial Aid & Scholarship Strategy
Demonstrated Interest
Trustworthy Sources
([40:10])
Pre-Reading:
Reader Training & Context:
Assessment Models:
Memorable Story:
([52:13])
([56:09])
Threshold Approach:
Resource Utilization:
Dr. Hoffman offers a comprehensive parent course covering A–Z of the application process, and pro bono options for low-income families ([63:50]). Find Dr. Hoffman and his resources at askdrhoffman.com.
To learn more about College Bound Mentor and catch future episodes, visit collegeboundmentor.com.