Transcript
Susan Napo (0:04)
We found that if we lower the stakes and lower the heat, we actually get better results.
Lisa or Abby (Co-hosts of College Bell Mentor) (0:19)
Hey, CBMers, welcome back to College Bell Mentor, where we help you survive the college application process and beyond. We're your co hosts, Lisa, Abby and Stephanie, and on today's episode, we're going to chat with Susan Napo about what most students dread. And we love the essays. Susan is the CEO and co founder of WOW Writing Workshop, where she created the WOW Method, a simple 10 step process for writing college essays. A former executive speechwriter and copywriter, Susan is also a published poet and essayist. She holds a BA in psychology from the University of Michigan at his alma mater and a Master's of Fine Arts in writing from Vermont College. When she's not running wow, Susan likes to garden, cook, and go on adventures with her husband and their dog, Luna. She has three adult children. We just found out one just graduated from college, the youngest, who are all talented writers as well. So welcome Susan. We're so happy to have you.
Susan Napo (1:11)
Thanks for having me. I'm so glad to be here.
Lisa or Abby (Co-hosts of College Bell Mentor) (1:13)
Yeah, we have been. Well, as I said before, this is actually our favorite time, even though it's a busy time, because we really love the essay part of the process because we really get to know our students well. We help them understand themselves and understand what drives them, their themes, etc. But for a lot of people, this is a really challenging time. And I've always. We've all been listening to your ICA chats, I call them, like your Fireside chats. Right. For several years. And I always love how grounded you are in your approach to essay writing. So I'd love to just hear how you got into this business and why did you see such a need?
Susan Napo (1:48)
Oh, well, thanks for asking. So I have been a writer and a writing teacher for many, many, many years. And back in 2009, when my partner Kim and I founded WOW, she retired in December, but we started this together. And it has been less than a year since she's been off, so I feel like it's still us together here. We created this together. Why did we do this? Because when you're a writer, people ask you to look at their writing. Can you look at my application for the summer program? Can you read my personal statement? I'm applying to business school. Can you read my essay? So Kim, who's a journalist by training, and me, I'm an instructional designer, a teacher. She said, could you make a class about this? You teach writing? And I said, yeah, we could make a class about this. And so we did. And really, that was the beginning. It was just, can you do it? Sure, let's try it. I took the principles I've learned as a writing teacher and as a writer. Kim learned everything she could possibly learn about applications, admissions, college essays. As a journalist, we put all that together, and we started to see really great success. And for us, success meant the students were calm. They weren't freaking out. They were finishing their essays. They were understanding what they were doing. And we had heard that that was not the case, that essays made you crazy, and it was horrible and how hard it was. But once we understood the task, we were able to teach students. And then a couple years later, I was actually at an IECA conference. I did a session with colleague, and people came up to us and said, that was great. What else do you have? And I said, I'm gonna do a webinar series this summer. I remember telling Kim and saying, there's this new thing called gotowebinar. This is, like, 2012. I'm gonna learn how to use it. And next month, I'm doing a webinar.
