In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building consumer loyalty amidst changing retail landscapes.

Show Highlights:

AI's role in retail, with 39% of shoppers using AI tools for product discovery
The evolving retail landscape
Gen Z's preference for in-store shopping experiences and the importance of a unified shopping experience
The rise of the resale market as a sustainable and cost-effective option
Trust and authenticity in AI-driven marketplaces
Consumer loyalty trends, with a focus on value through pricing, free delivery, and product quality

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Supporting Resources:

Caila Schwartz: LinkedIn Holiday Insights
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew
Holiday Predictions Webinar: https://www.salesforce.com/form/events/webinars/form-rss/4988425/

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Episode Credits

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119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila Schwartz