Join Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for retailers aiming to capture the holiday market. Tune in to learn how to navigate the season with strategic foresight and maximize your holiday sales potential.

Show Highlights:

Discussion on Cyber Week 2025 discount strategies and regional variations in markdowns
AI's impact on customer service, with a significant rise in chatbot usage
Analysis of macroeconomic influences on retail
Predictions for discount rates across various verticals, focusing on makeup, apparel, and home goods
Reflections on past holiday sales trends
Strategies for retailers to manage returns and leverage data-driven approaches for maximizing holiday sales

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Supporting Resources:

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
See our Holiday Predictions and more: https://www.salesforce.com/retail/peak-holiday/
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

127: Forecasting 2025 Holiday Sales and Expert Strategies to Help Your Business, Featuring Caila Schwartz