Recorded at Dreamforce, we explore the next era of shopping with Rishabh Jain of Fermat and how agentic commerce is reshaping the customer journey. We discuss the rapid rise of AI-powered discovery, where platforms like ChatGPT are becoming a primary entry point for consumers, and what that shift means for brands.

The conversation dives into the need for rich, contextual, and shoppable content, along with delivering seamless experiences across channels. We also unpack the convergence of behavioral and identity data to drive personalization, and why trust and authenticity are critical.

Show Highlights:

ChatGPT and LLMs emerging as primary shopping entry points
Shift from traditional SEO to rich, shoppable content
Seamless, context-aware experiences across channels
Convergence of behavioral and identity data for personalization
Agentic commerce across search, merchandising, and personal shopping
Trust and authenticity as competitive advantages in AI-driven commerce

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Episode Credits

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