At Dreamforce in San Francisco, we sit down with Keith Messick, CMO at Vercel, to unpack how composability, AI, and what he calls the "digital push-up" are shaping the next phase of the internet and commerce.

A key theme of the conversation is the shift toward agentic commerce, where AI agents increasingly represent both consumers and brands. As these agents interact and transact with one another, businesses must rethink how digital experiences are built. Keith explains why composable architecture gives organizations the agility to innovate quickly and adapt to constantly evolving customer expectations.

We also discuss how tools powered by generative AI are democratizing development. With natural language interfaces and AI-assisted coding, creating applications and digital experiences is becoming accessible to far more people than ever before. At the same time, this rapid expansion introduces new considerations around security, trust, and the management of massive amounts of AI-generated code.

Show Highlights:

Composable and headless architecture enabling faster innovation in digital commerce
How Vercel helps developers ship faster with framework-defined infrastructure
Generative AI and natural language are making app and website creation more accessible
Security and trust challenges created by the explosion of AI-generated code
The growing importance of structured data and documentation for AI-driven discovery
Why speed, performance, and strong information architecture still matter for search and AI ranking

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Episode Credits

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133: Composability, AI, and the "Digital Push-up" with Keith Messick, CMO at Vercel