In this conversation at Dreamforce, Caleb sits down with Matt Gorniak, founder and CEO of Threekit. We explore how lightning-fast AI innovation is reshaping how consumers and businesses buy.

Matt shares how Threekit powers immersive, visual experiences that turn discovery into delight. From Louis Vuitton's interactive monogram customizer to B2B building materials where architects and homeowners configure windows, doors, and entire rooms with photorealistic previews, the focus is on emotional connection and effortless personalization.

A standout insight comes from Matt's own experiment: he used ChatGPT to research local codes, select permeable pavers, and get contractor validation, front-loading the entire decision process. The result? Buying decisions now accelerate from inspiration to purchase at unprecedented speed.

Caleb and Matt both emphasize that speed alone isn't enough — trust is non-negotiable. Brands must deliver transparent, reliable AI experiences grounded in decades of earned credibility. Listeners will learn how to make complex configuration invisible and joyful, why visualization wins loyalty across luxury and industrial verticals, and how to build agentic commerce that buyers actually trust.

Show Highlights:

Rapid AI innovation and Salesforce OpenAI partnership accelerating agentic commerce
Threekit enabling immersive visualization and personalization for luxury and B2B
Matt's personal AI-powered paver replacement process front-loading decisions with contractor validation
Importance of trust and seamless invisible technology in the fast AI buying journey
Buying decisions accelerating dramatically from inspiration to confirmation and purchase

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Supporting Resources:

Matt Gorniak, Threekit: matt@threekit.com

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Episode Credits

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134: Effortless Discovery: Why the AI Buying Experience Must Be Seamless and Trusted with Matt Gorniak, Threekit