Agentic Commerce Explained: How Salesforce is Revolutionizing the End-to-End E-commerce ExperienceFeaturing Ata Tahiroglu, Salesforce

Ata Tahiroglu breaks down the concept of agentic commerce and how Salesforce is transforming the full customer journey through AI-powered agents. He highlights the convergence of owned platforms, third-party ecosystems, and messaging channels to create seamless, personalized experiences that accelerate the path from intent to purchase.

From Organic Search to Agentic Search: Changes in Consumer BehaviorFeaturing Jon Jessup

Jon Jessup explores the shift from traditional search to agent-driven discovery. He discusses the growing importance of intent data, conversational commerce, and emerging technologies like RCS messaging in driving engagement and conversions. Listeners will learn how brands can adapt to a multi-channel, AI-powered landscape to stay competitive.

Agents, Search, and Merch: The Future of CommerceFeaturing Lindsay Von Luma, Syntheium AI

Lindsay Von Luma dives into the intersection of AI, merchandising, and product discovery, highlighting how brands can bridge the gap between customer expectations and real experiences. She explains how Syntheium AI empowers merchandisers to take a more proactive role in shaping discovery, using advanced models and streamlined tools to improve efficiency and outcomes.

Agentic Commerce, Gifting, and Generative AI at Dreamforce 2025Featuring Kyle Montgomery, Generous

Kyle Montgomery shares the vision behind Generous, a consumer app leveraging AI to make gifting more thoughtful, personalized, and seamless. He discusses how agentic commerce protocols enable new business models that prioritize first-party data, human connection, and meaningful experiences.

Show Highlights:

Agentic commerce and AI agents transforming end-to-end shopping experiences
Shift from traditional search to agent-driven and conversational discovery
Importance of personalization through data, context, and customer behavior
Convergence of channels, including web, social, messaging, and third-party platforms
Role of AI in merchandising and improving product discovery efficiency
Emerging technologies like RCS and their impact on customer engagement

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.