Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization. Key takeaways At its core, conversion rate optimization is about removing doubt at every stage How to compete against the big players Content is still king and one of the best ways to reach users at the top of the funnel Start by fixing the leak at the bottom of the funnel and work your way up