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In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'

Links:

Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren