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In this episode of Commerce Today, Joshua Warren dives into Google's latest announcement of the Universal Commerce Protocol (UCP) for AI and e-commerce, a mere six months after introducing the Agent Payments Protocol (AP2). Learn how UCP allows users to make purchases directly within Gemini on Google's AI-enhanced search results and its implications for e-commerce and user experience. Joshua also touches on Microsoft's competing protocol, Microsoft Copilot Checkout, and its potential applications for B2B brands. Get insights into the technical requirements for implementing these protocols, potential challenges, and the strategic importance of staying ahead in this rapidly evolving AI-driven commerce landscape.

Links:

Episode 155: Google's New AI Payment Protocol: Universal Commerce Protocol Explained