Mon Aug 04 2025

What do Gen Z, bad product pages, and ChatGPT have in common? They’re all reshaping the future of e-commerce—and your brand might be falling behind. On this episode of Commerce Trailblazers, Riviana’s Abby Tomlinson joins us to talk about adapting to next-gen shoppers, fixing the post-COVID path to purchase, and why “a dollar spent on media that leads to a bad PDP is a wasted dollar.” We’ll explore how behavioral insights, AI tools, and strong content strategies can drive real results. Tune in for smart, actionable insights you can bring to your own digital shelf.