Hosted by Commercial Real Estate Pro Network · EN
Today, my guest is Gregory Kovsky. Gregory is the president and CEO of a regional business brokerage and commercial real estate firm called International Business Associates, and in just a minute we're going to speak with Gregory Kovsky about why it is prudent to have a real estate licensed merger and acquisition broker facilitate the sale of your business, https://ibainc.com/
J Darrin Gross I'd like to ask you, Gregory Kovsky, what is the BIGGEST RISK? Gregory Kovsky Um, I believe uncertainty in the economy is the biggest risk. I, I believe people can successfully play on the field when they know the environment. You can win a football game in the sun, the rain, the snow, if you can plan for it and develop a stride. Energy to execute in that environment and I believe the same is true in business, but like recently when you're seeing tariffs change, when you're seeing COVID roll through the economy, when you're seeing high interest rates or different elements changing tax environments in states that may make it more attractive or less attractive to be an entrepreneur. To me, those type of things makes it harder for people to commit capital, invest and act in the economy, so then you end up with people on the sidelines waiting for more certainty to occur. https://ibainc.com/
Today, my guest is Michael Pouliot. Michael is a fourth generation real estate entrepreneur and the CIO at Carbon Residential, where he focuses on workforce housing in high-growth southeast markets, and in just a minute we're going to speak with Michael Pouliot about the 2026 Multifamily Marketplace. https://www.carbonresidential.com/
J Darrin Gross I'd like to ask you, Michael Puliot, what is the BIGGEST RISK? Michael Pouliot The biggest risk, as it relates to property, right, or, you know, property, the property business, so yeah, the first thing I thought of was I think the biggest risk is, you know, really having strong operations, honestly, and then that comes back to your people, your process, and your technology, and so really, you know, property management, managing assets, although, yeah, obviously we raise capital from individuals or institutions to buy these properties day to day. Our life is about managing, you know, property and day to day property, and then also the business plans and what we've promised investors and the business plan that we struck when we closed, and so the, as your, as you continue to grow the business, you need to continue to grow as a business leader, and then so all your people, and so that I think is your biggest risk is getting to a getting growing too fast, potentially, or just allowing the having operational systems that just are not equipped to handle the stage of your company, and so, and I think that can happen very quickly, that those things can fall out of lockstep as you grow, or as you know, you just don't take, you know, you take your eye off the ball sometimes, and so I think it's really important to make sure that you've got people who are focused on on the day, people who are focused on the week, the month, the quarter, the year, and the decade. You don't have to have that many people focused on the decade, but you should have someone, or a couple people, who are just so that we know where we're going, and that way you know the business can can grow in a sustainable way with a good culture. People like working there, and I think that's the biggest risk over time to generating or creating and sustaining a business is having a good culture. People are thriving and they feel fulfilled, they can grow, and if you provide that, then you don't have to do, you don't have to become, you don't have to be the hero, you don't have to always jump in and help with things. In fact, doing that actually hurts, you know, the ability for the for the business to be successful. We were talking about our children before we started here, and it's not unlike a child, it's like you can't always step in and. And tie the shoes, just, you know, it's okay if, if we're five, you know, we'll just be five minutes late, we'll just work on this, and then you'll learn the skill, and now you can tie your shoes, and so I think there's a patience and a willingness and a space to take risk and make mistakes, and all of that is kind of in that culture realm, which I think is, you know, probably I think the biggest risk in property. https://www.carbonresidential.com/
Today, my guest is Oscar Hedaya. Oscar is the CEO of Space, the company behind the Space Safe. Oscar has selected, excuse me, Oscar has scaled multiple businesses and now focuses on modernizing physical security for commercial and hospitality environments to reduce operational and liability risk. And in just a minute, we're going to speak with Oscar Hedaya about The Space Safe, https://www.thespacesafe.com/
J Darrin Gross I'd like to ask you, Oscar Hedaya, what is the BIGGEST RISK? Oscar Hedaya Yeah, I mean, the biggest risk in general for.. I'm in the security business, you know, so I'm in this business for a reason, you know, I think that there's so much theft out there, and there's so many reasons for people to need to steal, that for me, that's that's one of the biggest risks, that if you don't protect yourself and be preventative, then you're risking the fact that you're going to. Of lose a lot more without being preventative. https://www.thespacesafe.com/
Today, my guest is Koliah Fuzzy Jardine. Fuzzy, as he's known, is the co-founder of HUI Mastermind. They empower Native Hawaiians and locals to build generational wealth through real estate investing in their homeland, the Pono Way. And in just a minute, we're going to speak with Fuzzy Jardine about his journey from prison to real estate investor. https://www.instagram.com/hifuzz/
J Darrin Gross I'd like to ask you, Fuzzy Jardine, what is the BIGGEST RISK? Fuzzy Jardine Well, in the development space, and without what I'm doing today in the Hawaii market, it's one of the most expensive markets. Is the biggest risk is, I think not keep doing what I'm doing, right, investing in real estate, because it's only going to go like it's only going to go up, right? So, if you sit on the sidelines and waiting for the interest rates to drop, then it's going to be too late by the time you get started, you can keep waiting, waiting, waiting. So, I think that's one of the things for me, as a developer, the biggest risk is, you know, listening to the chatter outside, like I'm focusing on, I know what I do best, I know where I need to be buying in at, and I know what my building costs, you know, is that how much. Well, it, it costs, and then I know my end results. So, the, my biggest, the risk will be not to keep doing what I'm doing. https://www.instagram.com/hifuzz/
Today, my guest is Rod Santomassimo. Rod is the founder of the Massimo Group, the leading coaching organization for commercial real estate brokers worldwide. He is a five-time best-selling author, a patented inventor, and a former Division One athlete. And in just a minute, we're going to speak with Rod Santomassimo about how Commercial Real Estate Brokers can use AI to improve their deal flow, https://massimo-group.com/
J Darrin Gross I'd like to ask you, Rod Santomassimo, what is the BIGGEST RISK? Rod Santomassimo I think, the by far the biggest risk today is what we talked about. It's AI. AI is the biggest risk, and there's different risks. You mentioned the three forms of risk, right? So that the risk from an AI, from a business perspective, there's the adaptability risk. You know, if I do not adapt to the AI, what's the true risk to my business? Well, it could be said some, some sectors are AI proof, right? My, my, the girl who cuts my hair, right? Maybe she needs an AI reception bot to make sure that I could be there on time, right, and their schedule is clear, so she's not really AI proof, she's not. But there's that adaptability risk. How adaptable is your service, your product to AI? And if you don't do anything about it, you know what's the impact, the risk of your business bottom line. There's certainly the implementation risk, right? So that will now implement. If I implement the risk, what's the cost going to be? What's the timing going to be? I'm working on something right now. I wrote the developers and said, did you realize I announced this in November 2024 So now we're 18 months and you still haven't delivered. I would never have thought that when I announced it in November of something we're working on with AI, right? So that risk implementation risk really matters. If you think you can go and develop an AI platform overnight, I don't care if you're using lovable or Claude code, it's not - it's not a truly scalable platform, right. And the third, without doubt, is compliance risk, and that comes in several forms. First, there's there's those that use AI chat bots, and it outputs something that's total crap - they call it chat crap, and you post it right, or you share it with the client as fact, right? So, so now you look like an idiot, they're just what it is, right? There's also a compliance risk, and us dealing with the FCC, and, and seeing all the hurdles you have to take to truly leverage AI as tech spots and call bots, you do not want to be on the wrong side of compliance list risk, that's going to cost you dearly, right, especially if you're doing international work, like where the rules and regulations in Canada compared to the US are vastly different. They are, in fact, we pulled our AI bots off for a while in Canada and have recently put them back on because we're in compliance, something called CAN spam that can cost you millions. So that's what I mean by risks. You look at those risks, the adaptability, implementation, compliance - those are risks I'm thinking about every single day, and how we handle those risks from a business building standpoint. https://massimo-group.com/