Podcast
Commercial Real Estate Secrets
Hosted by Aviva Sonenreich · ENGLISH
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
189episodes
Episodes
Newest firstAll episodes
The New Rules of Commercial Real Estate Lead Generation
Yesterday00:26:45Tap to summarizeMost brokers know they need leads. Very few understand how clients are actually finding brokers in 2026.In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build trust before a prospect ever picks up the phone.Key Topics Discussed:Why commercial real estate lead generation is changingHow clients are finding brokers through ChatGPT and AI searchWhy YouTube, blogs, and long-form content matterHow SEO and “proof stacking” build authority onlineThe role of personal branding in winning new businessBoutique brokerage vs. national brokerage platformsWhy answering your phone still mattersIf you are a commercial real estate broker, investor, owner, developer, or business owner trying to understand how clients find and evaluate CRE professionals today, this episode gives you a practical look at what is working now.About the Guest:Amy Calandrino is a commercial real estate broker based in Orlando, Florida, and the host of The Performance Mindset Show. She is known for her strong personal brand, market expertise, and modern approach to commercial real estate marketing and client relationships.About the Host:Aviva is the host of Commercial Real Estate Secrets and Managing Broker of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing in industrial properties across Colorado. She’s known for translating complex commercial real estate and deal strategy into practical, real-world insight for investors, brokers, and business owners.👉 Connect with Aviva Sonenreich:https://warehousehotline.com/commercial-real-estate-brokers-denver/aviva-sonenreich/
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The 4 Rules Every 1031 Investor Should Know
3d ago00:07:38Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva sits down with 1031 exchange expert Dave Foster to break down the four rules that have helped investors preserve wealth, grow portfolios, adapt to changing markets, and create long-term financial freedom through real estate.Key Topics Discussed:The first rule: how tax deferral accelerates wealth creationStrategies for consolidating, diversifying, or upgrading real estate holdingsHow some investors use 1031 exchanges as part of their retirement planConverting investment properties into future primary residencesThe estate planning benefits many investors overlookWhat a step-up in basis means for heirs and generational wealthReal-world examples of investors using 1031 exchanges to dramatically grow their portfoliosAbout Dave Foster:Dave Foster is a nationally recognized 1031 exchange educator and real estate investment strategist who helps investors understand how to use exchanges to defer taxes, improve portfolio performance, and achieve long-term financial goals.About the Host:Aviva Sonenreich is the host of Commercial Real Estate Secrets and Managing Broker of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing in industrial properties across Colorado. She’s known for translating complex commercial real estate and deal strategy into practical, real-world insight for investors, brokers, and business owners.See how this plays out in a real transaction. We recently helped a buyer successfully identify and close on a 1031 replacement property in Colorado here: https://warehousehotline.com/1031-exchange-warehouse-tax-savings-strategy/
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The Real Reason Syndication Got So Difficult
1w ago00:25:40Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with real estate syndication attorney Nick McGrue to discuss why raising capital, finding deals, and successfully operating syndications has become significantly more challenging in today's market.Key Topics DiscussedWhy syndication became significantly more difficult after the real estate boom yearsHow rising interest rates changed deal underwriting and investor returnsWhy raising capital on social media can create legal issuesHow the SEC regulates syndications and securities offeringsWhat a Private Placement Memorandum (PPM) actually doesWhy AI can be helpful but dangerous when used for legal and real estate decisionsThe biggest legal challenges developers face today, including entitlements and approvalsAbout the GuestNick McGrue is the founder of Polymath Legal PC, where he helps developers, syndicators, and real estate investors lawfully raise capital and navigate securities compliance. His firm advises clients on syndications, private offerings, fund formation, real estate transactions, and capital raising strategies across a wide range of commercial real estate projects.About the HostAviva Sonenreich is the Managing Broker of The Warehouse Hotline, a Denver-based commercial real estate brokerage specializing in warehouses, industrial properties, industrial outdoor storage (IOS), leasing, acquisitions, and commercial real estate investments. Through Commercial Real Estate Secrets, Aviva interviews industry leaders to uncover actionable insights for investors, owners, brokers, and entrepreneurs.👉 Learn more about Aviva Sonenreich:https://warehousehotline.com/commercial-real-estate-brokers-denver/aviva-sonenreich/Subscribe to Commercial Real Estate SecretsFollow Commercial Real Estate Secrets on Spotify, Apple Podcasts, or YouTube for weekly conversations on commercial real estate investing, syndication, brokerage, development, AI, marketing, entrepreneurship, and business strategy.
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Why Buying Dirt Can Outperform Rental Properties
1w ago00:09:59Tap to summarizeMost real estate investors are taught to focus on cash flow.Buy a rental property. Collect rent. Repeat.But what if one of the best investments in real estate isn't a building at all?In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with land banking expert Brad Warren to discuss why some investors are choosing to buy raw land instead of rental properties, how land banking works, and why patient investors have generated life-changing returns by simply owning dirt in the path of growth.Key Topics DiscussedWhat land banking is and how the strategy worksTypical hold periods and realistic investor expectationsWhy some investors choose land over rental propertiesThe importance of diversification across real estate asset classesHow developers, cities, and population growth drive land valuesThe research process behind identifying future growth corridorsCommon misconceptions about investing in raw landAbout the GuestBrad Warren is a land banking consultant, investor, entrepreneur, and educator with more than 40 years of business experience. He helps investors understand how strategic land ownership can create long-term wealth by identifying opportunities in the path of future growth, development, and infrastructure expansion. Through his work, Brad educates investors on land banking, diversification, and the principles behind building generational wealth through real estate.About the HostAviva Sonenreich is the Managing Broker of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial and warehouse properties. She is the host of Commercial Real Estate Secrets, where she interviews investors, brokers, developers, entrepreneurs, and industry leaders to uncover actionable strategies and lessons from across the commercial real estate world.Thinking about buying industrial land in Colorado?Before you invest, talk with a local industrial real estate expert. We help buyers evaluate sites, understand zoning, analyze growth patterns, and identify opportunities that fit their investment goals.👉 https://warehousehotline.com/buy-commercial-property-denver/
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How AI Is Changing Commercial Real Estate Leasing Forever
2w ago00:21:13Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Liz Hart, President of Leasing at Newmark, to discuss how AI is reshaping commercial real estate leasing, negotiations, brokerage strategy, and the future of the industry.Key Topics Discussed:How AI is changing commercial real estate leasing and brokerageWhy brokers still matter in an AI-driven worldHow landlords can better position assets in today’s marketWhy move-in-ready space is outperforming outdated inventoryThe future of office leasing, Class B assets, and tenant demandHow younger brokers are using LinkedIn, AI, and digital tools to winThe role of resilience and adaptability in commercial real estate successAbout the GuestLiz Hart is the President of Leasing at Newmark, where she leads leasing strategy across one of the world’s largest commercial real estate firms.About the HostAviva Sonenreich is the Managing Broker of Warehouse Hotline, one of Colorado’s leading industrial real estate brokerages specializing in warehouse and commercial properties. She is also the host of Commercial Real Estate Secrets, where she interviews top investors, brokers, entrepreneurs, and industry leaders about commercial real estate, investing, leasing, AI, marketing, and business growth.SubscribeSubscribe to Commercial Real Estate Secrets on Spotify, Apple Podcasts, or YouTube for weekly conversations with commercial real estate leaders, investors, and entrepreneurs.
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How to Get Clients Without Pitching (GaryVee's Playbook)
2w ago00:03:49Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich shares a segment from her conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk (GaryVee). Gary Vaynerchuk explains why the best way to win clients, build relationships, and grow your business is to give value before asking for anything in return.Key Topics DiscussedWhy expecting business from every relationship is a mistakeThe real meaning behind "Jab, Jab, Jab, Right Hook"How podcasting can become a powerful business development toolThe proper way to follow up with prospects and industry contactsWhy patience and authenticity outperform aggressive sales tacticsHow strong business relationships compound over timeThe role personal branding plays in creating long-term opportunitiesAbout the Guest:Gary Vaynerchuk is a serial entrepreneur, investor, bestselling author, and CEO of VaynerMedia. Known globally as Gary Vee, he has built multiple successful businesses, invested early in companies such as Uber and Twitter, and become one of the most influential voices in entrepreneurship, marketing, personal branding, and social media.About the Host:Aviva Sonenreich is the Managing Broker of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial and warehouse properties. She is the host of Commercial Real Estate Secrets, where she interviews top investors, brokers, developers, and business leaders to uncover actionable insights and strategies from across the industry.👉 Learn more about Aviva Sonenreich:https://warehousehotline.com/commercial-real-estate-brokers-denver/aviva-sonenreich/Follow the Commercial Real Estate SecretsSubscribe on Spotify, Apple Podcasts, or YouTube for weekly conversations with commercial real estate investors, brokers, developers, entrepreneurs, and industry leaders.
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Zillow vs CoStar: What’s Really Happening to Real Estate Data
3w ago00:27:32Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with commercial real estate advisor and tech-forward broker Kayla Mahoney to break down one of the biggest shifts happening in real estate right now: the battle over data.Key Topics Discussed:Zillow vs CoStar and the future of real estate dataWhy commercial real estate brokers still provide value in the AI eraHow CREXI, LoopNet, and CoStar are changing deal flowThe hidden economics behind commercial real estate platformsHow AI and ChatGPT are already impacting negotiations and valuationsAbout the Guest:Kayla Mahoney is a commercial real estate advisor with Engel & Völkers Commercial specializing in industrial, investment, and commercial transactions. She is known for combining technology, automation, digital marketing, and relationship-driven brokerage to build modern systems for commercial real estate outreach and deal flow.About the Host:Aviva Sonenreich is the Managing Broker of Warehouse Hotline, one of Colorado’s leading industrial real estate brokerages specializing in warehouse and commercial properties. She is also the host of Commercial Real Estate Secrets, where she interviews top investors, brokers, entrepreneurs, and industry leaders about commercial real estate, business growth, marketing, AI, and entrepreneurship.Subscribe to Commercial Real Estate SecretsFollow the CRE Secrets Podcast for weekly conversations with commercial real estate leaders, investors, and entrepreneurs.
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Gary Vee’s Content Scaling Strategy Still Works
3w ago00:04:27Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with entrepreneur, investor, and media pioneer Gary Vaynerchuk, better known as Gary Vee.Gary breaks down what most professionals still misunderstand about content creation, social media, personal branding, and scaling attention online. The conversation focuses on how business owners, commercial real estate professionals, and entrepreneurs can create authentic content consistently without burning out.If you are trying to grow your business, build a personal brand, generate leads online, or create content at scale, this episode is for you.Key Topics Discussed:Gary Vee’s approach to scaling content with a small teamHow to create authentic content without overthinkingWhy documenting beats overproduced marketingHow leaders can better manage content teams and assistantsThe importance of attention, consistency, and personal brandingAbout the Guest:Gary Vaynerchuk, widely known as Gary Vee, is an entrepreneur, investor, author, speaker, and CEO of VaynerMedia. He is considered one of the most influential voices in digital marketing, social media, branding, and entrepreneurship.About the HostAviva Sonenreich is a commercial real estate broker, investor, and host of Commercial Real Estate Secrets. She specializes in industrial real estate and warehouse properties through Warehouse Hotline, one of Colorado’s leading industrial brokerages.Subscribe to Commercial Real Estate SecretsGet weekly insights on commercial real estate investing, brokerage, marketing, and business growth from top industry professionals.
Transcribe →The New Social Media Strategy That’s Taking Over
4w ago00:32:12Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, founder of Fresh Tape Media and Gondola, to break down how content creation, branding, and digital leverage are changing in 2026.The conversation dives deep into:Why businesses obsess over the wrong metrics onlineWhat trends in content creation are overratedWhy mid-form YouTube content may be the futureHow creators and brands should think about distribution in 2026The importance of building appreciating assets alongside creative businessesPlus, Aviva and Jared discuss entrepreneurship, Denver real estate, audience-building, parenting, and the realities of growing multiple businesses simultaneously.If you are a commercial real estate professional, entrepreneur, marketer, creator, or business owner trying to understand where digital marketing is heading next, this episode is packed with valuable insights.👉 Connect with Aviva Sonenreich:https://warehousehotline.com/commercial-real-estate-brokers-denver/aviva-sonenreich/Listen to the full episode and discover why the future belongs to businesses that understand both real estate and media.
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3 Strategies Gary Vee Says Every Broker Needs in 2026
May 1800:02:36Tap to summarizeIn this episode of Commercial Real Estate Secrets, Aviva Sonenreich brings back a powerful conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk — better known as Gary Vee.Gary Vee breaks down what he would actually do if he were running a commercial real estate brokerage in 2026, including:Why LinkedIn is massively underutilized in commercial real estateHow podcasts can become the foundation of a content strategyWhy YouTube Shorts and search-driven content matter for CRE professionalsThe role of attention, psychology, and digital visibility in winning dealsHow brokers should think about Google Ads, SEO, and intent-based marketingThis episode is packed with actionable advice for commercial real estate professionals looking to build a stronger brand, attract more opportunities, and stay competitive in the modern market.🎧 Listen now and discover how Gary Vee thinks commercial real estate professionals should approach marketing, content, and business growth in 2026.For more insights and strategies across commercial real estate and industrial investing, visit the Warehouse Hotline.
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