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Ep 138 - Designing Unforgettable Live Event Experiences with Phil Mershon

https://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershon

Shana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.

But what many people overlook is that events need a customer journey too.

In this episode, Shana highlights a powerful conversation with Phil Mershon, event experience expert. Phil shares how to think about events the same way we think about memberships and courses: as a thoughtfully crafted journey designed for a specific audience.

In this episode, you’ll learn:

Why an event’s customer journey starts the moment someone buys a ticket
How events are similar to memberships and course experiences
What most events get wrong about community and connection
Why people come for the content - but stay for the community
How first impressions at an event can make or break the entire experience

If you want your events to be unforgettable, you have to think beyond the agenda and start designing the journey. When people feel welcomed, connected, and part of something bigger, they don’t just attend your event - they remember it, talk about it, and come back for more.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

How to Design a Live Event Experience