https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

On a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:

If you have lots of programs, should everything be included in your membership?

It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy for your business?

In this episode, we break down why including everything inside your membership may not be sustainable - and what to do instead.

In this episode, you’ll learn:

Why including all programs inside your membership can hurt profitability
The difference between rewarding members and restricting your offers
How to use first access as a powerful (and simple) marketing strategy
Why first access works for both members and your email list
How to offer member discounts without underpricing your programs

Your membership should feel valuable without limiting your growth. By offering members first access, a discount, or both, you reward loyalty while keeping your offers profitable. This approach gives you flexibility, helps you fill spots, and supports long-term sustainability in your business.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

Should I Include Everything in My Membership?