Podcast
Community Creators with Shana Lynn
Hosted by Shana Lynn Bresnahan · EN
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks
I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.
You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
44episodes
Episodes
Newest firstAll episodes
Break Through The Membership Plateau and Scale Effectively
Jan 1300:08:47Tap to summarizehttps://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersA lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an eight-figure membership business, to unpack what it really takes to break through that membership plateau. In this episode, you’ll learn:Why most memberships plateau—and what it really means when you hit that growth wallHow focusing on small percentage gains in retention and conversion can create massive resultsThe mindset shift to stop searching for big changes and start fixing the small leaksHow to scale intimacy in a growing membership so members still feel seen and supportedWhy it’s crucial to teach your members to embrace growth instead of fearing itIf this episode inspired you to take a closer look at your membership strategy, don’t stop here. Go back to your retention numbers, your member experience, and the systems that support your community — and start testing those small but powerful changes.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
Transcribe →How to Use Outreach to Slash Membership Churn
Jan 600:08:40Tap to summarizehttps://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. In this episode, you’ll learn:The difference between time-based and trigger-based outreach tacticsReal examples of touchpoints that keep members connected and reduce churnHow to identify moments in your member journey that deserve a personal touchWhy recognizing what members aren’t doing can be just as important as what they are doingHow to make your members feel noticed and valued beyond their purchaseWhether you’re running a coaching program, a membership, or a community, you’ll walk away with fresh ideas to make your members feel more seen, supported, and engaged every step of the way.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
Transcribe →Online Communities and AI: What Does the Future Hold? [Highlight]
Dec 24, 2024Tap to summarizeWith AI being a hot topic and sparking fear in the community space, Shana wants to share a reassuring perspective. In this clip from a previous episode, she discusses what the future holds for AI and community, offering a positive outlook that is both refreshing and hopeful. Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics.Check out the full episode: The Secret to Building Thriving Online Communities with Shana Lynn- The Secret to Building Thriving Online CommunitiesKey Takeaways:Intro (00:00)How creators might leverage AI for a community according to Shana? (00:23)Episode wrap-up (07:04)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →Why Your Retention Problem Could Be a Marketing Problem and How to Solve It
Aug 13, 2024Tap to summarizeOften, people approach Shana thinking their issue lies with retention, but in reality, it's a marketing problem. She aims to share insights on the six key aspects of marketing that directly affect retention, how to evaluate them, and steps to take if problems are identified.Key Takeaways:Intro (00:00)What are the six different areas of marketing according to Shana? (01:43)Four aspects of the offers (06:09)Episode wrap-up (22:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →How to Revive a Struggling Community [Highlight]
Jun 18, 2024Tap to summarizeIs your community struggling? It may feel like a ghost town or the culture has become out of sync. In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.Key Takeaways:Intro (00:00)The impotence of a community strategy. (00:30)What is a realignment moment according to Shana? (01:08)Episode wrap-up (04:33)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →4 Simple Questions for More Effective Copywriting
Jun 11, 2024Tap to summarizeEffective copywriting is a cornerstone skill for nurturing vibrant communities and ensuring high retention rates within membership programs. Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.Key Takeaways:Intro (00:00)Top priorities when driving progress according to Shana (00:41)Four questions for effective copywriting (02:57)Episode wrap-up (11:07)Additional Resources:Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →The Simple but Overlooked Way to Create Connection in your Community
Apr 16, 2024Tap to summarizeCommunity building is often overlooked as we build systems, processes, and automate to get people to make progress in our programs. Shana will discuss what you need to know and implement to create more connections in your community. Enjoy watching!Key Takeaways:Intro (00:00)Why has engagement been super high inside of the community? (02:07)Authenticity and Integrity (02:57)What are uncommon commonalities? (04:03)How do we help people uncover those aspects of each other inside of our community? (05:25)Episode wrap-up (12:08)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →Not All Cancellations are Bad
Apr 9, 2024Tap to summarizeShana had a client who canceled their group coaching session. But instead of seeing it negatively, she sees it as a chance to become more enlightened. She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.Key Takeaways:Intro (00:00)Mindset around cancellations (00:36)Other form of cancellation (01:30)Episode wrap-up (10:29)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →Leveraging AI to Create Stronger Communities
Mar 26, 2024Tap to summarizeShana is tired of hearing from so many influential people and creators about how artificial intelligence would ruin communities. She believes that while there are undoubtedly drawbacks, there are also plenty of ways that we can use AI to build more vibrant communities and deeper connections.She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.Key Takeaways:Intro (00:00)What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)What can AI do according to Shana? (09:15)One role of a community manager (11:35)How can you leverage the good of AI and make it a partner? (13:36)Episode wrap-up (35:04)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →How to Incentivize Progress with Gamification
Feb 27, 2024Tap to summarizeShana talks a lot about progress on this podcast, and recently she was asked about gamification and how it relates to progress. She shared just a little insight on a few ways that you may be able to incentivize progress with gamification. Enjoy!Key Takeaways:Intro (00:00)Shana’s foundational principles (00:39)What are the skills and habits needed to master according to Shana?(01:40)Episode wrap-up (03:47)Additional Resources:77+ different creative connection ideas for your community: https://connectionideas.comLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
Transcribe →