← Confessions of an Implementer
Confessions of an Implementer
S2E26 | The Power Of Discipline: Turning Setbacks Into Strengths with Barry Barrett
01:10:26
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- [00:00]
A
I hope you tell me that I can't be a 20 million dollar a year company, because that's when I'm going to. That motivates me like crazy. People only change because of two reasons. I got this from Tony Robbins. I don't think he made it up, but inspiration and desperation. That's desperation. You're like, I'm gonna tell. I'm gonna prove you wrong. Inspiration's like, man, I'm gonna prove myself right. I'm gonna, I'm gonna look into the future and this is what I'm gonna do.
- [00:26]
B
Foreign.
- [00:31]
Welcome to Confessions of an Implementer. I'm your host, Ryan Hogan. We share unique stories of EOS implementers and the companies they've transformed to give you a rare glimpse into the successes and challenges of the system in action. Let's jump in. I was trying to figure out, like, where, where to even start this conversation. I was looking at our notes and you're like, dude, like, I love it when we just show up and we just talk.
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A
Talk.
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B
That's. That's what I think we're doing today.
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A
Yeah, I don't, I don't know why we just wouldn't have a conversation, man.
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B
About, about the Navy beating the better branch than the Marines or.
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A
Which, if you could just describe better, we would, we would be able to focus this in the right direction. Because anytime a Navy leads something with better, I'm like, well, the Marine go best. So I, I don't really understand better as a language.
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B
That's awesome. And so when. I don't think I got this from you the last time. When were you enlisted? Were you an officer? What did you do?
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A
Well, definitely wasn't a zero. I was enlisted. Yeah, Definitely wasn't a zero.
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B
Zero. I have since crossed to the dark side, but.
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I started my career first. Ten years of my career. Yeah, I was on the enlisted side. When, when did you join?
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A
I was in 90, 95 to 99. So I went in in November 7, which is like right before the Marine Corps birthday. I know the Navy doesn't know their birthday. That's okay.
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B
I feel like you just set me up for that. And I'm supposed to say 10-13-17 something, but I'm not even gonna make myself look like an idiot here. I'm just gonna, I'm gonna pass over. Like you didn't say it.
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A
Okay, good. Just so we're clear, some of us care about when our, you know, troops were in existence, and then the rest of us are in the Navy and the army and the Air Force.
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I love it.
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B
What? When. Back in. Back in that. So I enlisted in 2001. 2002.
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A
You're a young man.
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B
So when I. A little bit. A little bit. That's why I got to grow this. Because if I don't grow it, I still get carded when I. When I go and I.
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A
And buy mustache, the standalone mustache. Like.
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B
I've got to. I've got to trim it today because I've got drill weekend this weekend. So I've got to. I've got to make sure we get this thing within regs because right now it is not. Neither is this, though. So I've got to take care of that as well.
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A
Yeah, I'm certainly more in reg than you are today. And I've been out for 25 years or something. That's wild. I've been out for 20. It'll be. I've been out. It'll be 26 years. August 31st.
- [03:09]
B
Wow. You miss it?
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A
Oh, man, I loved it, dude. Like, it was. I was made for the marines and, and you know, like, I took it to very seriously. Squared away all the things, man. You. I can get introduced to some of my buddies that I was in with and they're like, yep, Barry was a. A great Marine. That dude was. I'm like, I just. And everything. Like 300 PFT. Like everything.
- [03:38]
B
I. I don't know if you want to go here or not. And if you want to take us off, that's fine conversation, bro. Why. Why'd you get out?
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A
I got hurt, man. I was in a training op in Haifa, Israel, and I had. Something crushed my toes and I was forced out. Back then, Bill Clinton was shrinking the military in 1998, 99 time frame. And so I had a. For me, it's a small injury. I had my. My toes amputated. Nothing's off the table for me, bro. And so they crushed them. I was in Haifa, Israel. I spent a week. This is one of the coolest stories that I have. I spent a week in a. Israel in the. The Haifa hospital during Hanukkah. What a joy. And these kids would come write me Hanukkah and these Hanukkah cards. And it was cool, man. It was really cool.
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B
So that, that was. So you were. Would you have been a 20 year guy, 30 year guy?
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A
As long as they would have kept me, I would have stayed, period.
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Period. I'd go back in today if they would let me. I'll bet you.
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I'd forsake all the cash that I Make. Shut the businesses down. And I would just go. I tell my family, it's like, all right, my kids are almost grown. Like, all right, Nance, we're going on floats. Let's go.
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B
What.
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What was that like? Like, what? Because this is obviously. And. And I kind of knew this from. From some of our earlier conversations. I don't think I knew it to this of, like, how passionate you were. And so, like, what does that transition look like when you're. When you're thinking to yourself, this is my life. This is me to the core. 20, 30, I'll stay in until they kick me out. And then abruptly they're like, thanks for playing.
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A
Yeah, I was upset, like, because I was like, well, because, you know, Dr. Was like, you're not going to be able to walk. Like, I was like, that's crazy. I was playing basketball six weeks later. Six weeks, you know, not at the top of the Key Kentucky kid, man. And so I'm like, well, I'm walking, so. And then, like, I tried to stay in. They did a. A medical board, you know, you know what? That is a medical board on me. And then I tried to stay in. And then what was it like? I got out and I was like, okay, you know, and I'm passionate about everything, man. If I'm in it, I'm. I want to be passionate for a penny and for a pound. I think God made me that way.
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And then I got out and was going to go to school. And so back then, it was, you know, computers were all the rage. You know, it was a fad, it turns out. But, you know, I was going to go in computer science.
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And I'm like. Because that's what everybody was saying you should do. And, like, I started taking classes and I'm like, I. I'm not. I'm not good at this. This sucks.
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I'm a certain intelligence. It's not this, like, I'm gonna fail everything. I don't even know what they're saying. And so I. I hung out with some. Some interrogated translator types in. In. I was in a. I worked in a G2, which is Intel. And I understood more what they were saying. They were speaking like, Farsi more than I did this computer science stuff. And. And then I was working. My first job was in a call center. And it was such a. It was just so juxtaposed of what I was doing that I'm like, this sucks. This life sucks. And then I go to this college and. And, you know, I'm not a super Political guy. But college campuses are so to the left. And I. And I came from a situation like, look.
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Spoiler alert, the Marines are really far to the right.
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And so I was in this weird situation. I took this class, and I remember the first. The guy's first name was Barrett. That's my last name. And he would talk about overseas, and I would say. I'd raise my hand in the back of the class, and I'd say, hey, I was there a few months ago. That's not how it is.
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And then he said he was. He'd been overseas. And then I went in a couple more classes, and I raised my hand again. I said, hey, I just realized that. That you were backpacking through Europe.
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I go, you haven't been anywhere. Not the real place. And so I dropped that class because I realized real quick that guy's not gonna pass me.
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And so I left college because I'm like, these people are nuts.
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And I. I mean, I don't know. I don't care what people. Other people believe. This is my experience. And I just didn't get along with it. And so I was lost, man, because I'm like, I. I came out. I grew up in a single wide trailer on government cheese and food stamps. I graduated high school with a 1.5 G56 GPA. My dad fired me when I was 2. That's a heavy joke. It's okay.
- [09:24]
B
He.
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A
You know, that's a lot of people's story. And then I was left to believe that I wasn't smart. And in the Marine Corps are these great leaders who believed in me and taught me that I was intelligent and, you know, I was able to dig out. And so somebody believed in me. And so from that, like, I've been unstoppable since. But when I got out, I had to find what my thing was. And so it was sales. Like, I got into sales, and I'm like, oh, this is my new Marine Corps. I freaking love this. And I started listening to Zig Ziglar and Tom Hopkins, Brian Tracy, all the greats. And I started selling and ethically and helping people with things and moving up the. The chain and getting promoted and all the things. And it's led me to. Long story short, we started a business in automotive repair. I sold on the front counter. My brother fixed cars. And then I started a sales training company. And then I learned that you could be an EOS implementer because we use traction in our business and, quote, add on to my business. And then it took over my business and so now we have a sales training and. And a leadership EOS company, and we're doing just an EOS and sales. We do 1.2 million this year. And I just. It's been the journey. And so I love EOS because it's. It is the structure. It gave me the structure that the Marine Corps gave me in my first success in life outside of sports. You know, I could dunk a basketball and run a mile in 440, you know, and so that's the only success that I had, except for working on a farm, you know.
- [11:09]
B
Did. Did you. A lot of things in the story you just shared resonate very deeply, and it's one of the reasons that I still serve today. It's certainly not for the money. Like, I actually.
- [11:19]
A
You're not getting wealthy.
- [11:20]
B
No, I've got it. I've got to pay. So I'm in a position now in the Navy Reserves. For some reason, they. They have said we're not going to cover travel costs, but the likelihood of you getting local orders are very low. So, like, you do your best to stay on the same coast, but, like, when I go to drill weekend this weekend, I will buy my flight, I will buy my. Or rent the car, I will pay for the hotel, and then I will be somewhere around a break, even for the weekend. And for me, the reason the story you just shared resonated so deeply is because, like, I found the same thing, which is like, I was a lost kid and some similar stories with what you just shared. And, like, the. The Navy gave me purpose. It gave me. It gave me focus and clarity to, like, take all of this energy and all of this, like, craziness that I have and, like, be able to, like, direct it and apply it. And so the only reason that I stay in today is because I feel like I can affect change.
- [12:18]
Certainly, like, almost at scale. Like, now I've got about 100 sailors out of Spokane. And, like, if I can impact just one person the way that it impacted me, like, that's. That's why I'm here. Did you. You talked about this belief and this belief in yourself. Like, did you have the belief in yourself before you enlisted?
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A
I had a lot of. Would call it.
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Counterfeit.
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Belief.
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B
Right.
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A
But I also had belief and. And I'll unpack that a little bit. That's a great question, man. So if you. If you were. If you would have known me in high school, man, the good old days.
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So silly. I just. When it came out of my mouth, I'm like, that Sounds silly, but if you look at, like, our yearbook and my daughter has seen it, like, she's like, dad, you were like, Mr. Everything. Like, all the senior, like, chess club. I don't know how to play chess. We had a friends club. Like, I was Mr. Chess Club, Mr. French Club. The. The. This is. I've never said this on air. I was the prom king.
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B
Like, oh, wow. Oh, yeah. Do you have a picture? Do you still have a picture of it?
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A
I can not send it to you, but sure.
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B
The.
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A
But yeah, all these things is like, Beta Club. I was on student council, and I was failing every class, like, because that's Kentucky. And so, man, like, I was very, like, a popular kid, you know, and.
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Athletic, those types of things. So in that realm, like, when it came to, like, talking to people, getting along, like, athleticism, super confident, because I had a lot of success in that.
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But I thought I was dumb.
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And I had a guidance counselor that told me that, and I had people that did, but also had teachers that believed in me. You know, Ms. Coffee changed my life. So. But what happened is. And that's why I read a lot of books, started out reading a lot of books and getting to be as smart as I can, because it was born out of insecurity of feeling not smart. And when I started reading books and I could retain knowledge, I started learning so I could prove other people wrong, which is a really silly place to be. It's a young man's game. So I was not confident in that. But I would. My insecurity would show up as bravado.
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And I grew up in a culture where you. You did have to be tough or die. Like, you had to fight. You had to. Like, it's old school south redneck. Like, I say that in loving country. You. You did. Like, it was a culture in which you had to be that way.
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B
And.
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A
And so if you showed weakness, you would be eaten up in our.
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B
The.
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A
In the way we grew up. Does that make sense? And so.
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A lot of it was just insecurity showing up as bravado.
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That's a lot.
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B
That's a lot to. That's a lot to unpack. And not to say it's not about, like, curing or changing or anything like that. Like, does any of these things still show up in your life?
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A
They can. Like, if you. If I am in victim mode, I call it. Yeah, I'm almost 50.
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So if I'm in victim mode, which is, you can't talk to me that way.
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Right? Like, that's a Victim statement.
- [16:05]
Of course you can, Ryan, you can talk to me any way you can. I can choose whether I participate or not. But how are you in charge of my emotions?
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And so when I'm in victim mode, it can still show up. And trust me, I'm a human becoming, right? And so, you know, in the marines you learn real quick. In the Navy you're real, you know, jokes aside, right, we're all like band of brothers and we all have been through some stuff and we've been through training. There's four things. If you make someone tired, cold, hungry and isolated, they are going to not be themselves.
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If you do all four for long enough that we all break and become little, you know, balls of mush, like, we just break. And so if you find me on a day that I'm cold, tired, hungry and isolated, you're gonna see some victimhood come up and I will start to posture.
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What I'm really better at is surrounding myself with people who are like killers who are like, hey man, you sound like a baby. You know what I mean? You sound like a victim.
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What is your ownership in it? And I go, oh, oh wow. It's not my kids problem, it's, it's me. And I just surround myself with people like that. And then I'm good at now catching myself because I don't want them to say something.
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B
Right?
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A
So that's, that's how I've, I've done it, man. And yeah, it's going to show up, dude, you're for forever. You know, there's some things that, that happen when you're a kid that you're never going to get totally past. Suck it up. Okay, cool. Let's move on.
- [18:02]
B
You have achieved what like most people like, you know, when, when I was in, I was both an aviation machinist mate and I was an air crewman. And the amount of times that like, you know, I would sit in a group of guys and we would sit and we would dream and we would talk and we would ideate and just like build, build the future or the perfect vision of a future. Like you're kind of living it right now.
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A
I think so. And I have a bigger future. I just, I actually redid it this morning.
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B
Oh, what is it? You ready to tell?
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A
Oh yeah, I can tell you. Like, I'll just give you the monetary. Like, you know, we have a, we have a two little over $2 million company and like in the next three years it's going to be a over $20 million company. We're going to 10 exit. So I'm going to 10x, my faith, my family, my finance and my fitness too. And so I have a fitness level and I have a family and they're in the, they're in that 10 year target. So there's this 10x is easier than 2x. There's a book, Dan Sullivan, Dr. Ben Hardy. And I'm going to 10x my life in the four major categories that, that I believe in. And I wrote that 10x future and then I have a 10 year target that is 10x of that. And so you know, we have a personal VTO vision traction organizer. I can set, I can, I can share it with you. Anything that we mention on here, I'll send to your audience for free. So I'll share it with you and you can share it with them.
- [19:29]
B
I love that. Do you, do you think you would be here without the Marine Corps?
- [19:33]
A
No, I'd still be laying brick in Casey County, Kentucky, which nothing against it. It's a great future. That's a great, it's a great career for people. Not for me, it wasn't for me. And, and I don't crap on people's dream. And some people, that's their dream. Would I be here? Absolutely, unequivocally, no. I would still have the, I'm sure I would have a bigger, maybe bigger mindset. But I would like to be like, yeah, man, no matter where I was, I was gonna, I don't know. And I don't think so, right. I'm like, I, what I, what I have been able to do is capitalize on every advantage I ever had because I opened it up with the story of how open everything. Single wide trailer, all that stuff, right? But listen, when you can dunk a basketball and you can run a 2 minute half mile.
- [20:29]
People give you things, they buy your shoes, you know. I have a brother that's 10 months and 28 days older than me. His name is Mike. And me and Mike have changed our stars, we've changed our family tree. Do you know who Ed Mylett is?
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B
Very familiar.
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A
Yeah, Ed Mylett has a podcast. He is, he's amazing guy. We went, I took my wife and my son to a thing with him and Tim Tebow. I'll share the story one day about me beating Tim Tebow and 50 other dudes in a par three challenge about two months ago. That was fun. And so I won dinner with Tim Tebow, but Ed Mylett was there and he's got a book called the Power of One.
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And he has this great speech. You can Google it. He's an Ed Millett's on stage, and he's talking about, you show me a person or you show me a family who has money, who has a great family, who has other resources, who has great faith, who is grounded, who. All these things that are success and what you said. And I appreciate you saying I have the things that most people would want, right? And I believe that. I'm happy with it. I'm content with everything that I have. But I always want more. Does that make sense? More of everything? How do you. How do you have too much love in your life? I mean, come on, somebody. You can't have too much of that. That's crazy talk. And so too much money. I'm like, that's having too much love. Like, you can't have too much money. You can't have too much love. You just know. And so anyway, he gives this thing. He says, if you show me a family that is like that, I'll show you in. Somewhere in their lineage, there was the one. And Ed Mylett says he's the one. He's the one that answered phone calls, stay up, stay. Had late nights at 2am showed up when nobody else shows up, right? So my son goes up to him, and I didn't know this at the.
- [22:29]
B
Time.
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A
And he talks to him and he says, he told. He said, Mr. Mylett, he said he told me later, and I cried like a, Like, Like a baby. You know what I mean? He said, you know, Mr. Mylett, my dad's the one.
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Who. And I mean, I'm telling you, bro.
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That'S what drives me.
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And. But yeah, man, I got a great life. And I don't apologize for it, but I'm. I'm happy to. You know, one of, One of my lifetime goals that I wrote down this morning is to give a million dollars a year away and to create something that makes and, and, and, and, and that creates something that helps people that are, from the type of background we are, own and operate a business and be successful. Like, I want to create something like that, a program.
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Right? That's. That's in my lifetime wish list.
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So I have this lifetime wish list that I have.
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B
Did you always know, like, something was like, unique, special? Like. And I realized, like, we've had. We've had some conversations already around, like, maybe some ego got in the way, maybe some hubris, maybe. Maybe some other things have crept in. And these are things that all of us as human beings are always challenged with. And evolve. But did you always know that there was like, something.
- [23:56]
A
Yeah, I always knew I was a teacher, which is odd, right? I always thought it was ironic because I thought I was a bad student. But now I see myself as a student that happens to have some. The information that I can't help but to teach. Like, I'm like, oh, I have this thing, right? I remember the first book I ever read on ship. I was on the USS Nassau.
- [24:20]
And I read this book called the October 12th.
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It was about the Yankees. You know, first book, you know, it's like not a business book. You think? What I'm like, yeah, man, I love sports, loved baseball until 93, no suckers went on strike.
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And. And so I just started talking to people about this book. They're like, how do you know too much so much about these guys? I'm like, I don't know. I think it's interesting though, don't you? Not really. I'm like, oh, okay. I just. They're at the wrong audience, you know, But I teach people and so I'm a teacher, man. And so I just knew there was something in there. I didn't know how big. So I'll tell you this funny story. I was 35 years old and I was behind on my dreams and my bills.
- [25:13]
As less. Less Brown would say. And I really. I mean, I'm 48. I'm getting ready to turn 49. I'll be 49 in three weeks. But I was 35, behind on my dreams and my bills, you know, Barry, I thought you were always. I'm like, dude, I'm. I. I was never a failure. I'm just, I'm just late. I was just. I was early in the process.
- [25:35]
Right? And so today, yeah, man, I'm like, I've just, I've feel like I'm just hit the lottery. It's just that I worked really hard. I didn't buy a ticket. And so you got to earn your ticket to the lottery every day.
- [25:48]
And so I knew I wanted to be a teacher. And so I wanted. So I was going to go back to school 35 years old, behind on my dreams and my bills because I was frustrated. I was great at sales and. But I would work for these companies, I would get frustrated and they would change the pay plan because I was making too much money. And I'm like, I don't even know what that means. And over and over, my wife's like, every time it sucks. And so. But I wasn't great with my money. Like, there Was a lot going on, right? And so I said, I just want to go back to school, be a teacher. And so I had two kids, you know, they're older, both in private school, because that's what we wanted for them. Paycheck, paycheck. A little bit, you know, maybe paycheck to every other paycheck sometimes, you know, not even a whelming success. And so we. I started going back. Went back to school, started doing. Use my GI Bill, all that stuff, right? And so I just kept praying. I'm like, I want to be a teacher. And then all these roadblocks because I had to work. I still had to work. I had kids. And you had to go back then you had to go to school, like, during the day to be a teacher in Kentucky. I'm like, what is this? And I would pray to God, and he would say, no, I want you to be a teacher. I'm like, well, I want to be a teacher. Why is this happen to me? Victim, you know, And I would just over and over just start. We who wrestle with God, right? That's a good book that's coming. That came out. And.
- [27:11]
And so I would just argue. And then now I'm a teacher. I just. I didn't need. All I did finally get my degree when I was 38. And so it's a business degree that I don't use even in business coaching.
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B
That's funny. When I. When I was going through business school, because you guys called it Mesa, we called it State 21. So the Navy sent me, sent me the college I went to, like you, I felt like Billy Madison, like, my. My legs were outgrown and. And the people, the things that they were preaching about. I was like, I was just on a ship off the coast of the country you're talking about. And that. That doesn't align with, like, the things that I saw.
- [27:51]
A
Gaslighting us.
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B
Yes. Like, what are you doing? Um, one of the interesting things that. That you talked about there was like. Like, I always felt like I was late, too. And to a certain extent, I was like, I. I was definitely late going through college and. And late doing, like, certain things. To me, like, society has created this narrative around, like, get rich quick, get rich early, get rich young, all of these different things. And like, that. That happens, like, maybe Mark Zuckerberg, maybe, you know, there. There are. It's like the lottery. Like, everybody's playing just some. Some hit it. Some hit it sooner than others. But I would say, like, the vast majority are like, you and I, which have, like, accumulated many scars, faced a tremendous amount of diversity. And through that adversity, we learned and we didn't make the same mistakes. And so every time we, like, restart or burn the boats, like, we're. We're already one level above everybody else. I. I just think there's more people like us that, like, you know, it's 40s. Like, it's. It's 40s when you start, like, putting all these pieces together finally.
- [28:51]
A
Yeah, 40s has been my best decade. I love the 40s, man. I'm getting ready to leave the 40s, you know, in about a year, and I'm like, my 50s are going to be even better.
- [29:01]
B
Yeah, yeah, yeah.
- [29:04]
A
What's funny is when I first started, I was like, I'm just going to retire. I'm going to. I'm going to do this, get to retirement. And now I'm like, like, I could retire now actually, like, if I really just wanted to be. Go live in my lake house, sell this house and me and my wife go retire.
- [29:22]
B
We could.
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A
Like, I could.
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B
No way.
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A
Like, this is awesome. I'm like, I pinch myself, man, but it's that hard work. I'm like, I didn't work hard. This hard to stop. Let's not do that.
- [29:35]
B
But.
- [29:35]
A
But I'm also not gonna, like, work like I tell people, you know, it's so cool. Like, it's. It's. So if you get on the socials, which I don't, you're. You're gonna. That's pro tip number one today. Get off the socials 100.
- [29:51]
B
Like, I. I've had to delete X, Twitter, whatever the name of that platform is today. Like, it's all just assessable now. I am on LinkedIn. LinkedIn is a business utility for us, but all the others, we have a.
- [30:02]
A
Who that checks that stuff.
- [30:04]
B
Nice, nice.
- [30:06]
A
Like, it's 25 an hour work. Like, that's like pro tip number two, do not do 25 an hour work.
- [30:15]
That's Gino Wickman right there, brother. Don't. Don't let me quote it. And he taught me that and taught us that. And, you know, I'm not sitting knee to knee with Gino, but I can see him and hear him, and I'll listen.
- [30:27]
B
All right, quick break, friends. Do you find it impossible to hire and retain top sales talent or worse, are you paying insane recruiter fees who are all using outdated hiring process processes? Yeah, I was, too, at Hunt a Killer, we were spending hundreds of thousands on recruiter agency fees. And after I sold that company in 2025. I started Talent harbor and the whole vision here was to make sales recruiting accessible to small and medium sized businesses. Because the organizations that can hire and retain world class people are the ones that ultimately win. Most organization organizations rely on things like ZipRecruiter or LinkedIn and they get hundreds if not thousands of resumes. But we find that the best salespeople are already perfectly placed somewhere else. And that's why our approach is to go after them. And we do that through a business model called recruiting. As a service, we do not charge commissions, we do not have success fees, we don't have contracts, we don't have long term term engagements. And we become an extension of your team as expert sales recruiters. If you're tired of the same old recruiters and want to actually grow your sales team, check us out@talent harbor.com that's Talent Harbor. T A L E N T H A R B O R dot com. Let's get your next sales superstar hired. Like you. You talked about some of like all these things that you're. You're 10xing like one of the most common questions I used to get. Cause I was active duty when one of my companies was skyrocketing. It also ended in a complete failure. Which, which I learned. Right? Like learned. There was a very clear exit. It was incredibly painful. But the, the stuff that I took away, like learned. And like one of the most common questions I used to get was like, hey, you're. You're in the military, active duty, you're going to school full time and you're running this $5 million business. Like how. And. And you've got a family and three kids. How are you? How are you doing it all? And I never really had a good answer for that. I feel like you would have a better answer based upon some of the stuff you just talked about, which is like you're going to 10x all of these. These four things that, that are very near and dear to you. Where do you find the time? How. Like how for someone that's trying to be like, I want to do that.
- [32:47]
A
Glad you asked. How. And it's from a book called who not how.
- [32:53]
Dan Sullivan. Ben Harder. You're gonna hear me talk about them a lot. It's funny. I get on podcasts and I will promote other people's stuff more than I do my own every time because I don't care. I love it. It's abundance.
- [33:04]
B
It's.
- [33:04]
A
But who not how. You can't ask Yourself. How do you do this? You ask your, who do I know that does this? And then you take your unique ability.
- [33:13]
Which is a Dan Sullivan term for who you are and what you bring value. And it's like. And there's some exercises you can do to find out if you don't know. The best exercise is to call or text your top five people and ask them a series of questions. One of the questions is, what do I bring to your life that you would pay me to do? My mom refused to answer this question. Not that one, but another one.
- [33:43]
What. What is one thing that, that is a weakness of mine that you would change tomorrow? And, you know, my mom's like, oh, you're perfect.
- [33:56]
Whatever. Let me ask somebody else.
- [34:01]
B
Like, gosh, that would have been really helpful, too, because, you know, saw you, saw you through every stage of life, but just, she didn't, she didn't want to put it all on, put it, put it all at risk.
- [34:12]
A
Well, the one thing that, that, that I do as, and I picked this up for a comedian.
- [34:18]
Now, if you were to tell me something that you didn't think I wanted to hear, I'll say, dude, you're not going to tell me anything that I haven't said six inches from the mirror. Like, just tell me. And I love that I tell my kids if I can't, if you can't say something to me that you don't think I want to hear, I can't trust you.
- [34:44]
And vice versa. So you need people in your life that will tell you things that you don't want to hear or you can't trust them. And I love that you talked about.
- [34:56]
B
This, this unique ability. Like, it sounds like you kind of went down this path. Like, what, what did you discover your unique ability to do? And how are you, like, leveraging that in, throughout your life right now?
- [35:10]
A
So there's a, there's a, there's a, there's a test you can take called the Colby K O L B E. Have you heard of it?
- [35:16]
B
Yeah. 222296 over here.
- [35:19]
A
That's your unique ability. You're a high quick start and a high. And a high implementer. You're, you're actually a pioneer.
- [35:29]
I have this crazy memory, dude. I don't, I don't know why. You're, you're a pioneer. And so your, your unique ability is you see vivid, vivid colors. Like, you go out into nature, you build things, but only when you wake up and decide what you want to build, you're like, oh, what do I want to do today? And you're like, I think I'll remodel the kitchen. Then you go get all the supplies, you bring them home, and then by the end of the week, you got a new remodeled kitchen.
- [36:01]
B
That's.
- [36:01]
A
That's basically. Now you do that probably in your podcast world or whatever business, right? Your. Your talent business. Or you're just the guy who gets up and does something and does it quickly. Like, you don't have any. You don't need a bunch of time to figure it out. You're a low fact finder. So you just. You just need the overview, too. You don't need the. The instructions. Like, you're like, yeah, that makes sense to me. Boom. I put it together.
- [36:27]
But if I gave you a job where you go and you do the same thing every day to build and you had to follow this pure structure, you would be drowning.
- [36:37]
B
Yeah. And I'm thinking back to, like.
- [36:41]
The way that this has kind of played out in my life is, like, fast failure. Like, I have to experience it. I can give you, like, a couple sides of that. Like, one, a stupid example. Ikea furniture. Like, I don't care about the instructions, but the times when I'm putting together the furniture for the third time because I put the wrong screw in, like, now I'm. Now I'm upset. And now I won't make that same mistake again. And I may just take a quick peek at the instructions, even though I don't like to. Like, that's a small, like, throwaway example. A larger example would be, like, in business. And in business, like, I just. I want the success or failure as fast as humanly possible. Success. Great. We all celebrate and we move on. Failure, even better. Because now we know. Like, now we know. And whatever we know today has made us stronger for tomorrow. And so it's this. Yeah, you. You nailed it. You nailed it. That was, like, the longest way of saying that. Yeah.
- [37:32]
A
So our quick starts align. You and I will start something as fast as I'm a nine. You're a nine, right? Dude.
- [37:43]
The. The idea is halfway out of our brain, and we're doing it.
- [37:48]
Yeah, but most people will tell us that's a bad idea.
- [37:55]
Well, those are the people who are still studying in school while we build a million dollar business. You know what I mean? Like, good luck with your study time. You know? But I'm also a high fact finder. I'm a seven. Fact finder.
- [38:09]
B
Wow. Oh, that sounds like a. That sounds like a. A tough place to live.
- [38:14]
A
It's diabolical.
- [38:16]
B
You're like, I want to do this thing. Hang on, gotta look at. I'm gonna go, I gotta come back.
- [38:22]
A
You ready? Ryan, you should go fight that bully over there. And then you get halfway over with your quick start and I go, buddy's pretty big. And. Oh, did I tell you he knows jiu Jitsu. And you're like, you've already got me over here, bro. And I'm like, that's the fact finder. It slows me down. Like, I'm a quick start. It's like.
- [38:42]
But I, but I do. Like, people think that I. I've been accused of just from the cuff, like, just making stuff. I'm like, no, dude, I've already studied years ago. Like, I've already found. Found the facts. Like, I'm not just making stuff up over here. So what I am good at is taking information that I've studied. And because I'm a nine, quick start. And I've, I've learned how to teach. So that's why I said I'm a student and I teach. That's my 7292. Now if you give me a system, EOS sales system, whatever, I can, I can do it. But that two in the, in the. So there's fact finder, there's. And then, and then my wife isn't. Is an eight follow through. She can build systems. She's a seven eight. So she can. She's a re. She's a. She's. She finds facts and she like actually builds the system that supports that. And so we work together in our unique abilities. Now we are both two on the implementer and you're a six, so we can give it to you to build. So when we work together in those four.
- [40:03]
We'Ve got the fact finder, we've got the follow through, we've got two quick starts. You and I should not start a business together.
- [40:13]
B
Be all over the place.
- [40:14]
A
It's crazy. Like we wouldn't have. We would sell like crazy, but the materials wouldn't be there. Now you would find a way to, to make it with your, with your implementer.
- [40:25]
And that's where I like. But a low implementer, it's not good or bad. Like, like I'm a low implementer, but that just means that I take. I can, I can find shortcuts.
- [40:37]
I can, I can actually like break the system and it be sometimes where I can make pivots. So yeah, low doesn't mean bad, it just means different.
- [40:50]
B
And you think about implementer and the, the different, the different ranges. Like, so if we're talking about the implementer, is it just like getting. Is it like roughing it in or just putting the framework up? Because when I. When I hear you talk about, like, the building of the process for that second number, the thing that, the thing that I can't stand are details. Like, I. I can't get bogged down details. Like, if I see something, that's your low fact finder. Okay, all right, got it. So from an implementer standpoint, is that about just like putting the framework in? Like, hey, we validated product market fit. Here's the basic framework. And then I would have you.
- [41:29]
A
I would have you do puzzles. You'd be great at that.
- [41:35]
Because you don't need the instructions. You're like, oh, that piece goes here. And I don't see that you will.
- [41:42]
I. You know, where's the instructions? You know what I mean? Like. Like, who cares?
- [41:46]
B
Boom.
- [41:48]
A
And I'm like, oh. So, you know, like, you'd be a great landscaper.
- [41:55]
You know what I mean? Because you're doing the work.
- [41:57]
B
I. I was one at one point.
- [41:58]
A
You're probably really good too.
- [42:00]
B
Yeah. Yeah. I don't know why. I just wanted one of the straight lines.
- [42:04]
A
And you don't know why. Your unique ability. You don't know why that's unique ability, and you can't see it. And here's the problem with unique ability. You don't value it because it's so easy. And you're like, well, anybody can do it. And I'm like, no, no, they can't. Like, I can give a keynote, brother. Like, and it'll be good. I didn't value it because anybody can do a speech, dude. You just take class. Like, no, you can't. Like, people can take a class, but it probably suck. Yeah. So the only A I got in high school was speech.
- [42:39]
B
I. I didn't want to compare our GPAs. I don't know if. I don't know if we talked about that at the front of the show or.
- [42:45]
A
I don't know.
- [42:46]
B
No, no. That's why like. Like, we are very similar. So I. I only went to the classes that I need to go to in order to graduate, which means I had two C's because I needed. You need, like an extra math credit, an extra this, and then everything else I just failed. I would. I was the student that would cut into school like most people cut out of school. I would cut into school just to go to those classes, and then I would Turn around and walk out.
- [43:10]
A
You know, it's funny is like, if you look at my attendance, I was there every day.
- [43:17]
B
What were you doing?
- [43:18]
A
Talking. Using my unique ability, dude. Like, I loved school except for the work. That's where I saw my friends, bro. Like, I'm like, I. I'll bet you if I look, I'll look. I mean, I might have had three missed days a year. I love school. I'd say the teacher like put booed in front of the rooms as I was talking. I was like, I'm just gonna talk to you. They said, we'll send you the principal's office. I'm like, I'm gonna talk to them. I'm not being disrespectful. I just like to talk. And so that's how I make money today. Isn't that funny? And not to say it the wrong way, but I make more than they do.
- [43:59]
That God, counselor. He was wrong, man. You know what I mean? And I don't this, I don't like, I don't, I don't hate a guy like that. Like, he, he was, in some way, he was trying to protect me. That's what I realize now when as this age, I'm like, oh, he, he was trying to protect me from failure. He wasn't trying to be mean.
- [44:18]
B
Did any of those things motivate you? I had similar, similar stuff. You'll never make it. You'll never do this. Your idea is stupid, blah, blah, blah. And like, do you ever use any of that?
- [44:28]
A
I hope you tell me that I can't be a 20 million dollar a year company.
- [44:33]
Because that's when I'm going to. That motivates me like crazy. That that's the insecurity that people only change because of two reasons. I got this from Tony Robbins. I don't think he made it up. But inspiration and desperation.
- [44:51]
That's desperation. You're like, I'm gonna tell. I'm gonna prove you wrong. Inspiration's like, man, I'm gonna prove myself right. I'm gonna, I'm gonna look into the future and this is what I'm gonna do.
- [45:02]
B
Do you, do you go back and forth like if, if nobody's poking at you or you like now I'm like 100 in this one. Is it is a little bit of even or you.
- [45:10]
A
I don't get around anybody who pokes me anymore. You can't, you can't live in my life. Like, I'll just get rid of you. That sounds bad to some people. I don't care. I don't care if you're a family member. I don't care if you're a friend. Like, I will get rid of. Good to get to. Great.
- [45:29]
Right now I'm in the middle of something. I'm in a men's group, and I just told them a couple of weeks ago, I'm like, hey, I'm pretty much out because this has become a social event.
- [45:42]
And I, and I don't need a social event. I need people who are killers in my life. And, and these guys are good dudes now. They fought for it. And I said, okay, well, if we're going to do this, I'm going to send you some tools and some thinking tools. So we have a meeting tomorrow to get a new agenda, a new plan, and a new way to go forward.
- [46:05]
Because I'm like.
- [46:08]
Not to say it the wrong way, but I'm going to leave you guys behind.
- [46:12]
Because I'm, I'm over here talking to these guys, and they're leveling. We're staying here because we're socializing too much.
- [46:23]
Let's go. This is my socializing, Ryan. This is what I like to talk. You know, in high school, I was talking about basketball and girls. You know what I mean? Like, that's good for a high schooler. You know, it should be. But if you're still talking about that, except for what we're talking about learning from, you know what I mean? Like, that success told me that I could be successful.
- [46:47]
The Marine Corps success told me I could be successful. And as we move through the life, I don't forget those lessons. But I'm not ruminating on the past and why I'm still, you know, the good old days. I'm like, I love the Office. You ever watch the Office?
- [47:04]
Best line in that show ever.
- [47:08]
Andy Bernard said, I wish there was a way to know we were living in the good old days while we were.
- [47:16]
And I'm like, because you're always in the good old days. Like, it sounds corny because it is. The, the present is a present.
- [47:27]
Like, this is the good old days. Like, Ryan, me and you are living the good old days right now, bro.
- [47:32]
B
What? I, I, I agree with you on that. And there's these weird times in, in life, and it could be smells or it can be something, but it gives me a feeling. And when I'm in the moment, I can't, I can't. I don't know what that feeling is. And until like a snake and I shed my skin and whatever you know, whatever that feeling was, now I can look back and say, oh, that's. That was that feeling that I had in that location, in that home, at that period of life. Like, whatever it is, it's just so. It's so hard to appreciate. Not appreciate, but it's so hard to, like, it's a grappling to, like, understand that, like, this is the good old days. It is what you talked about, something that was interesting, and I do something similar, which is like, if something's holding me back, like, I just. And. And it sounded. It sounded tough coming out of your mouth. It's how I feel. And I've never articulated that before because it. It's like, it's callous to be like, I don't. I don't care. Like, it. If this is holding me back or, like, there's negativity in my life. Like, I. I don't need that. And. And I do the same thing. I've just never said it out. Out loud, like. Like you did. How do you deal with the.
- [48:45]
I don't think it's loneliness, but, like, maybe the isolation, that. That type. That type of mentality. Like, do you feel like when you just cut people out, like, and you're moving up, like you haven't developed meaningful relationships or have that. Or is it like. No. Like, we now have a whole new set and these set has, like, you know, shares my values, my beliefs, you know, and where I'm going.
- [49:06]
A
There was a time Alex Hermosi has something good on this. He says, he talks about it, but there was a time in my life where it was loneliness where you're like, the only friends I had were doing these things, which is why I was behind on my dreams and my bills.
- [49:23]
Where you. You're not good enough, for lack of better words, to have friends that are higher because you're. You kind of. Well, you suck.
- [49:37]
And so you're hanging out with these people. And you. And I have had. Where I just like, okay, got new people.
- [49:44]
I have something that almost. I thought everybody had, but almost no one does. I have a brother named Mike. I mentioned him, right? 10 months and 28 days.
- [49:55]
B
Yep.
- [49:57]
A
He has always been my guy. And being him, the first dream planning we ever did, we were sitting on the floor of our trailer and we said, we're not. We're gonna live in a house. Like, that was our big dream.
- [50:14]
B
Right.
- [50:16]
A
So I've had a brother who is a. You know, it's called Irish twin. And dude, we feel like twins. Like, we talk to each other almost every morning. This morning he rings in. My wife says, well, right on time.
- [50:36]
You know what I mean? And it's hard to be around us sometimes when you're close to us, because there's. Sometimes we'll, we'll be sitting at the lake house and my wife's like, it's just you guys talking. Like, it's like no one else is in the purview and we don't mean to do that. But when you. Like, we've been best friends since he was 10 months and 28 days old. And so I was never lonely because of him, and I think vice versa. And I also got a great wife and I got kids. Like, I'll go back to the office again. You know, Michael Scott's like.
- [51:18]
There was one episode where they was interviewing him as a kid and he said, that way I can have as many kids as I want because then I'll never have be without friends. And it seems so sad, but I'm like, yeah, man, my kids are my friends. You know what I mean? My son's. If you listen to his podcast, I'll, I'll plug it right. Living for his glory. And dude, you, you, you want to know a 20 year old like that.
- [51:43]
But there is a time, dude, that you're going to go through if you're, if you're hanging out with the wrong crowd, because you are the wrong crowd now. You know, these parents say, well, my kid's a good kid. He's just around the wrong crowd. I'm like, how long has he been around him? Oh, he's the wrong crowd. So confront the brutal facts. Never lose hope. And you said something like my unique abilities. Like, I've never said it out loud. Like, I say out loud what I think people are thinking.
- [52:11]
Because I just don't care. I mean, really, I want to be respectful. I'm not attacking people's personality or their character.
- [52:19]
It's just the way things are. And I don't think I'm the best. I don't think that that exists. I think that you are the average of the five people you spend the most time with, said Jim Rohn. And I think that's true. And I just always am looking for the five people. And if the, if people are around that, that aren't living up to their agreement, then they've chosen to be left behind. And it's not about money, by the way. It's just about belief systems. For me. It's family, faith, fitness, and finance. Right? It just is. And a Lot of times people talk about the faith, right? If I could just spend a couple seconds on the faith.
- [53:01]
If you want to change that to belief system, I'm good. It doesn't have to be my faith. I don't, I really don't care what your faith is or your, I just want to know that our belief systems are aligned.
- [53:18]
I like, I'm friends with a lot of people with a different, a lot of different beliefs. As far as faith goes, I'm not saying you have to be mine to hang out. I'm like, dude. But if you're, if you're finding fault, like there's a reward for it. If you're a victim, then we're not the same. I'm very careful. People who are my age calling them my peers.
- [53:42]
Because most people my age are not peers.
- [53:46]
An age group doesn't make appear.
- [53:50]
It can if that's what you want to, you know, bring people down to is their age or you know, I talk about immutable, immutable characteristics, right? Like male, female, white, black, Indian. Those are immutable. Like you, you, you can't change them. You were born with that. It's like the least important thing about you.
- [54:15]
And so my belief system is that like if you want to sum it up, I meet people where they are but if you don't want to dream bigger.
- [54:25]
Like I honestly have nothing for you. I got on the phone with a 20, an 18 year old young man today. I stopped saying kids about 18. I'm like, they're young men, right? And he lost his father.
- [54:40]
About eight months ago. His dad was a salesperson with a company that I help. I never met his father but I work with their leadership team. He wants to be an automotive repair technician. He's going to school in Northern Kentucky and he, and the, the visionary said, hey. I said I'll help him. I got contacts in automotive nationwide. Like let me know, man. I got on the phone, this kid, he is amazing. His dad, I mean lost his dad, but I got him in touch with shop owners Protect Automotive in Cincinnati. Two guys who are amazing and he's going to go work for him part time and it's going to be great. So the average of the five people you spend the most time with, dude, that 18 year old, he's more of a peer to me than most 48 year olds because he wants what he wants out of life and he's like, he just, he's humble, he's hungry and he's smart.
- [55:45]
B
Did you guys just happen, like, did you get lucky where you both are kind of pushing each other constantly because I see it all the time, not necessarily amongst siblings, but what we've been talking about is this idea of like once you start going and like your belief structure starts changing and, and like believing in yourself and you start making money and all these things start coming in, like you, you, you start to kind of leave.
- [56:09]
What I found is hard to relate, it's hard to relate to people. I like to think about like entrepreneurship as unplugging from the matrix. Like once you kind of see it, anybody else that's still in the matrix and it's not better than, worse than like we, we need to all sorts of people. It's just hard to find things to relate to. Therefore it's just awkward or it's silent or there's like, there's nothing, there's nothing common. How have you and your brother through all of this time like, like naturally evolved at the same pace at the same time and, and all of these different things.
- [56:39]
A
Yeah. And I don't even know if it's the same pace, same time. It's like we've pushed each other and pulled each other back and forth. You say lucky, I would say yes, there is luck. Now I have an acronym, Living under consistent knowledge. That's what LUCK stands for. Living is doing. And then consistent knowledge, like you grow. I started out being a book reader and listening to tapes and you know, to age myself and Zig Ziglar and Tom Hopkins and, and then, you know, he and I are like puzzle pieces. He's, he's the same as you are. He's a pioneer. He's a high quick start, high implementer. I'm a high fact finder, high quick start. And.
- [57:26]
We.
- [57:28]
Have fed off each other our whole lives. He's more of the doer.
- [57:36]
That dude. He will work you into the ground.
- [57:43]
At 40, he's getting ready to turn 50 September.
- [57:48]
He can go in and be a technician and destroy 25 and 30 year olds.
- [57:57]
It's harder for him today, but dude, if it's to do, give it to him.
- [58:06]
And so I, and I, he, I got lucky. I used to tell him I ride him like a rented mule. You know.
- [58:14]
I would sell, he would fix. You know, that was our unique abilities. I can't, I don't even know how to work on a car. I've never changed oil in my life.
- [58:29]
Don't need to. I got who's for that, who, not how. And we get this at some level as entrepreneurs.
- [58:38]
Most people it said that 15% of people, only 15% of people can be entrepreneurs. I've heard Gino say it. I've heard Mr. Wonderful say it. I don't know if that's true. I don't know. But I know only 15% of people want to do it or, or have the, the, the, the, the drive, the guts, the, the, the risk it takes to do it.
- [59:01]
And so did I get lucky? You bet. What I was going back to a while ago, it's lucky that I could dunk a basketball.
- [59:12]
I used to think people just didn't work hard. It's lucky that I could run fast. I, like, I didn't know, I just run fast. I can still run a sub 6 minute mile. Who knows why that is? That's lucky.
- [59:27]
Because you have to be built for that.
- [59:31]
But what I will tell you that I know is I capitalized on that luck.
- [59:36]
I did something about it. I worked hard at anything that I've ever wanted to do, like basketball, like running. I worked harder on running than basketball. But my brother did, he, you know, he, basketball was his thing. He, he worked hard. We worked hard every day. We would, we would, we had Jerry Pierce, who, I know, nobody knows, he was our assistant principal and he literally paid for our basketball camp in high school. Our.
- [60:10]
Every year from I believe seventh grade to.
- [60:15]
We graduated. And then we would work it off in tobacco.
- [60:22]
So we cut tobacco for him.
- [60:25]
And he trusted us, my mom.
- [60:30]
He knew we would be there. That's what we did get like, the bear boy's gonna show up, you know what I mean? Like, our mom would not, you would not not show up. But he would pay for our basketball camp. We would work it off in the backup, but he would still pay us.
- [60:50]
I mean that's, that's lucky hard work, like having someone like that, that showed us that things were possible. And then I'd go over his house and I'd see the house and I thought he had a mansion. It was probably 1600 square feet, bro. I thought it was like.
- [61:07]
This, dude, you know? So yeah, man, I was lucky. I was lucky that to be born in a single mom, stepdad family. I was lucky to be born to live in a house that didn't have running water and we had to go out in the front yard and pump it out of a well. Like what century was I born right? I was lucky that there was all kinds of lucky stuff that my dad left because I seen people whose dad didn't and they modeled their father. Like I could have modeled that I got lucky. Like, I tell that story, and people think it's, like, a bad story. I'm like, no, dude, that's luck. I was. The luckiest that you can be is to be born in freaking America. Like, I didn't hit a home run. I was born on third base. I was born in America. Are you kidding me? We get to go to the Marine Corps and the Navy. If you, you know, if you decide.
- [62:03]
Did I tell you how I got in the Marine Corps?
- [62:07]
B
No, No. I was gonna back us up, but we were too far past it. Go. Go ahead.
- [62:11]
A
Anyway, I walk up to this table in the lunchroom at high school, and I've talked a lot about high school today. And there was the four recruiters sitting at this table. And I said, which one of y' all the best? And the Marine said, we are. And the other three didn't disagree. So I was like, well, I guess I'm joining the Marines.
- [62:30]
B
See, my. My. I. That's a good one. I. I drove out to. You know, because they. They do those whenever you go to a recruiting center. Like, they're all. They all have, like, their little suites, like, right next to each other. And, like, I literally went. It was like 11:30. I just blew my car up on nitrous, like, three days prior. Lost my job, like, a whole bunch of, like, just crazy, stupid stuff. I was. I was lost. I had the energy. I had.
- [62:55]
A
Nitrous is a quick start thing to do, by the way.
- [63:00]
And an implementer. You probably did it yourself.
- [63:03]
B
Not only do we. I did it myself. I literally. So my buddy blew up his car the night before on nitrous. And so he had the bottle in the whole system. And I was like, hey, I'll race tonight. Can I just. Can I just rip it off your car? He's like, yeah, my motor is not running anymore. Literally, it was like in the morning, went over, ripped it out of his. Drilled a hole into my intake, put the nozzle in. It was a janky rig because I had. I couldn't even. Didn't have time to put the button in. So I just had the button with both wires hanging over my finger. But anyhow, long winded, I pushed the button between first and second gear and blew the motor.
- [63:40]
Anyhow, when I went into the recruiting office, it was like 11:30. Everybody. Everybody was out to lunch except for the Navy guy. But I was going for the Marines. I think I was fortunate because I got to fly in helicopters, and I don't think I would have been able to do That. I mean, I could have, but it wouldn't. It wouldn't have been set up that way, so.
- [63:56]
A
That's so funny. Yeah, that's super. Like, my brother, um, you just described unique ability. That's why we know we're born with it. Like, you just started doing that stuff so young. Like, you just. That's who you are. My brother took a three on the tree. You know, three on tree is a vehicle, and he transferred and made it a stick shift on the floor and ruined the value of this classic Chevrolet, which is what he wanted to do.
- [64:21]
B
He just wants. That's. That's. Do you have to change the whole trend? Because, like, you're. You're going from the column to now.
- [64:28]
A
You are literally asking the wrong brother.
- [64:31]
I didn't care. I was just riding in it, like, oh, that.
- [64:34]
B
That thing used to be up there, and now it's down here.
- [64:36]
A
Cool.
- [64:37]
B
Well, let's go.
- [64:38]
A
Great job, bro. We going to school.
- [64:40]
B
It's great, man. We could talk for hours. Like, we. We. We could talk. We could talk for. All right. Somebody's been listening to this podcast, and they're like, I need to get very buried in my life in some capacity. How. How can they find you?
- [64:52]
A
Well, for me, like, you can. You can go to my. Like, you can go to eosworldwide.com. you can find me, right? I got a micro site there. I got a podcast called Business with Purpose that teaches you how to really. There's a lot of the themes are threefold, like, people who are in the beginning of their business, people in the middle, and then people who are looking to scale their business. And so we. I interview people like us who have been through that, and they give their insights and they give their story and things like this. So you can do that. You can go to bwpcoach.com. that's our website. You can email me whatever it is, right. You can call me. But if you Google Barry Barrett, you're. It's pretty simple name. You're gonna find me. And there's podcasts. There's all kinds of stuff on it. So that's. That's the. That's the many ways you can.
- [65:43]
B
We covered, like, the stories were amazing. Are you promoting anything? Like, is there anything that you wanted to. We didn't. We didn't go into eos. We didn't go into, like, a majority. Is there anything that. That you want everybody to know outside of the things?
- [65:56]
A
No, I mean, I, like, I take on a. A limited amount of clients. I'm not out here like slinging stuff. I just am not. I love to get on a podcast just like this. I care more about promoting you and giving you good content that people will listen to that gives them value than I do getting some thing for myself. You know, I have a great boss workshop that people could attend. If you go to the website you can find the locations of those. I do, I do several a year. I did three, I'm doing three in August.
- [66:29]
Kentucky I, I can do, I've done in Indianapolis, Kentucky, Lexington, Cincinnati and Louisville. So most of those surrounding. But the other thing is, you know, I'm an EOS implementer and so one of the biggest values that I could give your people is if they want a system that is a operating system. Yet you and I just chatted it up, had a good time and we talked about business and you asked great questions, man. And you, you, I think you set up how, how I was able to do what I do. But the main reason that I can do what I do is because I have a system called EOS that helps people with vision traction and healthy vision is where you are, where you're going and how to get there. Once you have that vision set traction, timeless tools, discipline and accountability to execute on that vision and then healthy working with, working together as a cohesive leadership team getting, having fun, getting things done because rarely do people do that. And then from the, from there goes leadership goes rest the organization. And so you know what I'm, what I'm doing now and working on is implementing with clients. And then if people want to reach out to me and have a conversation, one of the things that I can do is introduce you to an implementer in your area that can serve you well. And so that's the best thing. If they want to talk to me, if they're outside this, they want to know EOs. They want to make sure that they get somebody because I can talk to them and listen to their personality and what they want and then point them to the implementer that is going to be best for them. It's one of the things that I would love to do for them and I would do that no charge. Like you just call me up and with no weird. And so what I also tell people is with no weird expectation that you use me or someone else like me. It's just a conversation. No one's going to try to close you. You know what I mean? So it's a help first. That's a core, that's our core value. One of Our core values help first. And what that means is giving value before you ask for anything in return. And so that's what I've done today, right? I didn't have to hope to do that. I just. You have to ask me, right? You're like, how do I find you? You're not selling. I'm not pitching you any products, bro. I just am on here so I can give your listeners value. And a lot of the value that we gave in the day was the stories of failure, man. You successful failures. That's what I love. We do have sales training. If somebody wants to reach out to me and they want to have me come in to teach their sales team, I'm happy to help them with that.
- [69:01]
B
What do you focus on on the sales side?
- [69:03]
A
The process? Like I have a seven step sales process that works. I'm going to find out what your three uniques are that make you unique and valuable to your people. I'm going to give you, you know, the, the presentation. So we have a proven system in our. Imagine that. Right? So we have a proven system.
- [69:23]
B
Proven system, huh?
- [69:24]
A
Yeah, yeah. We teach, we train, and we help you implement. Right. And so that's what we do for the sales system. And it's a repeatable sales process that doesn't have any frills in it, that doesn't have any like, you know, trips or tricks. It's like if you. What you get from me is proven sales process without any fluff or promises that it's unique and crazy and all like, look, sales is, is a process and it doesn't have to be scary. It can be very simple. And that's what I can tell you.
- [69:58]
B
Okay, Barry, thank you so much for coming on. It's very rare who's. There's maybe only like one other, one other military guy that I've had on the show. It's just like, it's amazing just to get to have an actual conversation and have like similar backgrounds. And we're. Not only are we speaking the same EOS language, but we're. We're speaking the same veteran language. Thanks for coming on, Barry.