In this episode,we chat with Shannon Bowen, a nonprofit leader who's rocking both a full-time job and a thriving side hustle. Shannon, the Chief Advancement Officer for a genetics and genomics institute in Seattle, also founded Monsoon Leadership to help people land their dream jobs. She spills the tea on salary negotiation, navigating the challenges of nonprofit leadership, and the importance of niching down.

Plus, Shannon gets real and shares a juicy confession about how she started her business the wrong way. She originally focused on helping people avoid burnout, but quickly realized that wasn't resonating with her audience. Instead, they were craving advice on salary negotiation and landing better jobs. This led to a major pivot in her business, and she's now helping nonprofit professionals earn what they're worth.

Want to hear more juicy confessions and learn how to build a successful side hustle? Listen to the full episode now!

5 Key Takeaways:

Listen to your audience. Shannon's story highlights the importance of understanding the needs of your audience and being willing to adapt your offerings accordingly.
Don't be afraid to pivot. It's okay to change direction in your business, even if it means letting go of what you've already invested in.
Be open to feedback. Feedback can be invaluable in helping you to improve your business and better serve your clients.
See your business as a service. When you focus on serving others, you're more likely to find success.
Don't give up. Building a successful business takes time and effort, but it's definitely possible.