Why do feelings sometimes mislead us in business? Cindy and Jess dive into how to keep emotions in check and focus on data, especially as we head toward 2025. Jess shares insights from her record-breaking year and explains why it’s essential to surround yourself with positive influences who push you forward. They also tackle the importance of tracking key metrics like conversion rates, lead generation, and sales calls—because knowing your numbers beats going by "gut feeling" every time! This episode offers a wealth of practical advice on setting up systems to measure success and making intentional decisions based on solid facts.

Plus, Cindy and Jess discuss the power of networking and asking for business directly. Instead of chasing shiny distractions like social media or podcasts, they encourage you to focus on face-to-face connections, especially if you're looking to wrap up the year with new clients. Jess breaks down her recent experience at a local nonprofit conference, highlighting how in-person conversations can accelerate the client-finding process. Check out this episode if you're ready to realign with your goals, take purposeful action, and enter 2025 stronger than ever!

5 Key Takeaways:

Feelings Aren't Facts – Just because something feels hard doesn’t mean it’s reflected in your actual results. Jess emphasizes the importance of separating emotions from business data to get a clear, accurate view of success.
Track Your Metrics – Knowing your numbers is crucial. From lead generation to conversion rates, Cindy and Jess highlight the importance of tracking these figures so you can make informed decisions and adjust as needed.
Focus on Networking Over Social Media – While social media has its place, the fastest path to new clients often comes through personal connections and networking, especially if time is tight for year-end goals.
Ask for Business Directly – Don’t be afraid to reach out and let your network know you’re available for work. Jess explains that simply asking can open doors, so prioritize these genuine conversations over passive marketing.
Cut Distractions, Execute Your Plan – Set aside time-wasting activities and focus on your core tasks. Cindy and Jess remind listeners to limit consumption of new content and instead put existing knowledge into action.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

Resources:

Airtable: https://www.airtable.com/

Dielle Charon Coaching: https://diellecharon.com/

Diary of a CEO Podcast: https://www.youtube.com/TheDiaryOfACEO

Locus of Control Theory