To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/
To work with Bulldozer: https://bulldozer-collective.com

Kieran Flanagan is SVP Marketing, AI & GTM at HubSpot, comes from a software engineering background, and has built his own AI-powered content system from scratch in Claude Code.

He's one of the few marketing leaders who operates at both levels: strategic thinking and hands-on execution.

In this episode, Kieran and Jordan explore what AI is actually doing to marketing organizations.

We cover how to identify the most dangerous employee in your company right now, why measuring AI adoption in marketing is harder than in any other function, and how creator-led channels are being reshaped by synthetic avatars.

Then Kieran opens his terminal and shows his full content system live: audience profiles, research skills, win-in formulas, feedback loops, and a performance agent that iterates the system automatically.

→ Why high AI agency without domain expertise creates slop

→ How to flatten the marketing org and hire for AI-native profiles

→ The future of creator-led B2B marketing: AI mascots and synthetic avatars

→ Why data quality is what makes or breaks any AI project

→ A live demo of Kieran's Claude Code content system

WHERE TO FIND KIERAN: https://www.linkedin.com/in/kieranjflanagan/
WORK WITH HUBSPOT: https://www.hubspot.com/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

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Timecode:
00:00 - Introduction

04:10 - The most dangerous employee right now: high AI agency, low domain expertise

09:30 - Measuring AI adoption in marketing: why it's harder than in engineering or sales

13:00 - How to hire AI-native marketers: give them tasks that are impossible without AI

24:00 - Data quality: why AI projects live or die on what you feed them

26:30 - Kieran's day-to-day AI workflow: Claude projects as mini brains

33:00 - Live demo: inside Kieran's Claude Code content system

55:00 - Where to find Kieran

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