In this episode of Conservation Stories, host Tillery Timmons-Sims sits down with Julie Hodges, Helen DeVitt Jones Endowed Director of Education at the National Ranching Heritage Center on the campus of Texas Tech University, to explore one of the South Plains’ greatest treasures. Together, they unpack what a ranch really is — not just in history books, but as a living, breathing part of life on the Great Plains today. From 27 acres of preserved historic ranch structures to cutting-edge interactive exhibits, Julie shares how the museum bridges past and present, connecting visitors to the land, livestock, grasslands, and the people who steward them. They also dive into the wildly popular Ranch Life Learning Center inspired by Hank the Cowdog, created in partnership with author John Erickson. Through immersive exhibits, hands-on STEM learning, panoramic ranch footage, and playful storytelling, the center answers the big question: What is a ranch? — and why does it matter? From prairi...