Podcast
Consulting Matters
Hosted by Betsy Jordyn · ENGLISH
Great consultants don’t just deliver transformation—they live it.
Consulting Matters with Betsy Jordyn is the podcast for organizational consultants and transformation-driven coaches who build businesses rooted in their expertise and passions, empower leaders, and drive meaningful change. Hosted by Betsy Jordyn—a former Organizational Development consultant at Disney and a seasoned consultant and business owner with decades of experience—this show equips you to master the art, science, and business of transformation for your clients and, most importantly, for yourself.
Through insightful solo episodes and compelling conversations with C-suite executives, seasoned consultants, and support partners, Betsy shares proven strategies for building credibility, crafting messaging that resonates, and confidently navigating the complexities of consulting.
But Consulting Matters isn’t just about growing your business—it’s about developing you. Discover how to harness your expertise, reignite your passion, and elevate your ability to create lasting impact.
Your transformation starts here. Take your consulting journey to the next level.
176episodes
Episodes
Newest firstAll episodes
How to Break Free from Relying on Referrals to Get Consulting or Coaching Clients with Cori Crawford Van Oss (Ep172)
1w ago01:00:00Tap to summarizeWondering How to Get Consulting or Coaching Clients...Without Relying on Referrals? At first, relying on referrals to get consulting or coaching clients is great… and reliable. Or at least reliable enough. Your generous network sends business your way. Then thrilled former clients introduce you to new ones. Only problem? This works…until it stops and the question sets in: What do I do when getting clients primarily through relying on connections and referrals is no longer enough? If you have been asking yourself these questions, this episode is for you! In this conversation, seasoned leadership coach and my client Cori Crawford Van Oss and I take you behind the scenes of what it really takes to make the shift from the hustle of getting clients through asking for referrals and the agonizing waiting game to the flow of attracting the right clients – the ones you’re called to serve - to you. We talk about the role that content plays in expanding your reach and your impact, and how to overcome the #1 barrier to getting started – which is clarity and confidence in who you help, the problems you solve, the value you create, and your unique perspective that drives how you think about and approach your consulting or coaching. We also got into how calling herself a trusted advisor (in addition to a coach) with the eyes to see things her clients can’t, helped her not only differentiate herself in the market but truly own her unique God-given gifting. We talk about how remarkable content doesn’t just showcase our big ideas but meets clients where they are at each step in their buying journey. But the real power of owning our unique brand position, clarifying our message, and creating content isn’t about marketing but creating the conditions for transformation, as it provides the psychological safety that it requires. It’s about instilling trust, living our purpose, and making meaning out of our deepest wounds and most painful experiences, which is where the sources for our greatest credibility, empathy, and uniqueness lie. If your real question isn’t just about making a shift in your approach to getting clients from chasing or waiting for them to drawing them to you, but it’s more about how to create sustainable success from the inside out, this episode is for you. WHERE TO DIVE IN [00:00] When Referrals Aren't Enough [01:48] A Decades-Long Connection Comes Full Circle [06:12] From Global Mission Work to Going Solo [12:06] Why the Rebrand Had to Start From Scratch [16:13] Naming the Real Problem: Growth Without Burnout [20:16] The Pregnancy Metaphor: Growing at a Human Pace [37:23] Your Ideal Client Is an Earlier Version of You [41:05] Mapping Content to the Buyer's Journey [54:13] The Rocket Metaphor: Superpowers Born From Pain NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Cori Crawford Van Oss's leadership coaching, trusted advisor, and workshop that sustain and increase the impact of mission leaders without burning out staff and volunteers → https://coricrawfordvanoss.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!
Transcribe →
4 Questions I Ask Every Client to Clarify Their Perfect Niche (Ep171)
2w ago00:29:34Tap to summarizeStruggling to figure out the perfect niche for your consulting or coaching? You won’t be after you tune into this episode of the Consulting Matters podcast! In this episode, I’m taking you behind the scenes of my brand positioning process and sharing the four questions I ask every client to help them discover their niche fast – without the spin or second-guessing. I’ll reveal to you why trying to answer, “What’s my niche?” directly rarely works, why all the time you’ve spent with AI trying to get clarity is leaving you more confused, and what you should be asking yourself and doing instead. Ready for a more strategic approach to clarifying your niche, while addressing the very fears of choosing the wrong direction or limiting yourself? Tune in now! What you’ll discover in this episode: What a niche actually is and what you need to know before trying to figure out yours Why figuring out your niche is so much harder than people make it sound, and the three reasons so many consultants and coaches stay stuck. The #1 strategy and mindset shift that changes everything when you're choosing a niche that helps you stand out. Why no one hires a consultant or coach because they want a consultant or coach, and what they're really looking for instead. Simple research strategies that will help you stop guessing and uncover what your ideal clients truly want and need WHERE TO DIVE IN 0:00 – Struggling to find your niche? 0:22 – Welcome to Consulting Matters 4:47 – Q1: What your niche actually is 7:09 – The "spotlight" mistake everyone makes 9:23 – Why AI can't nail your brand position 14:04 – Q2: Defining your ideal client 21:09 – Q3: The context for your help (the big one) 25:42 – Q4: Filling the market gap 27:57 – Recap and final takeaways NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!
Transcribe →
Why Your Consulting or Coaching Business Should Be Your Next Promotion, with Deborah Masak (Ep170)
3w ago00:58:30Tap to summarizeStruggling to figure out which consulting or coaching business to start? If you're a mid-career professional with years of experience, strengths, and possibilities, it's not always obvious which direction is right. In this episode of Consulting Matters, my client Deborah Masak shares what she's learned about transforming decades of corporate leadership experience into a consulting and coaching business built around the highest level of expertise she earned throughout her career. Together, we explore why so many experienced professionals unintentionally build businesses around an earlier version of themselves instead of giving themselves the promotion they've earned. This conversation will show you how setting the intention to give yourself a promotion can fast-track your clarity and confidence, keep you from selling yourself short, and lead you to a business that reflects who you've become, not just what you've done. What you’ll discover in this episode: Why building your consulting or coaching business should feel like a promotion, not a return to work you've already outgrown. How to navigate the messy middle of finding clarity in the right direction and positioning Why choosing one clear area of expertise is more powerful than trying to build a business around everything you've done. How to create compelling offers that monetize your strengths to help your clients solve their problems and achieve their goals. Why getting your professionally designed website done is about more than looking legitimate. It's the confidence you need to fully step into your identity as a business owner. WHERE TO DIVE IN 01:11 – Deborah's background & how she met Betsy 02:03 – 30 years in corporate L&D, why she wanted out 07:46 – Finding clarity: testing different business directions 16:08 – Trusting the process through the uncertainty 21:30 – Why we undervalue our newest skills vs. our past selves 34:36 – Deborah's offer: elevating L&D as a measurable driver 36:45 – Quick plug: Betsy & Deborah's joint ROI partnership 40:28 – Building the website & brand messaging 45:09 – The photo shoot "moment of truth" 48:46 – AI vs. human copywriting 54:49 – Deborah's closing advice 56:19 – Where to find Deborah NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Deborah’s strategic coaching and measurement studies for L&D leaders (and how my team and I brought her brand positioning and messaging to life through copy, photos, and visuals)→ https://deborahmasak.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!
Transcribe →
Achieving Sustainable Success without Burnout with Rachelle Stone (Ep169)
4w ago01:00:08Tap to summarizeWondering if you can have it all - a consulting or coaching business AND life you love, without burning yourself out to get it? If you think building a thriving consulting or coaching business requires sacrificing your health, relationships, or personal life, think again. In this episode of Consulting Matters, executive coach and burnout resilience expert Rachelle Stone shares what she's learned after more than a decade of helping high achievers create success on their own terms. Together, we explore why burnout isn't just about working too hard. It's often the result of building your business and life around someone else's definition of success instead of your own. This conversation will show you what's really required to build a consulting or coaching business that creates meaningful success year after year while also creating a life you love. What you'll discover in this episode: Why burnout often begins long before you realize you're headed there. How inherited "success scripts" quietly shape your business and career decisions. The simple daily habits that help prevent burnout before it becomes a crisis. Why your values, strengths, and natural wiring are the foundation of sustainable success. How to redefine success in a way that supports both your business and your life. WHERE TO DIVE IN 0:00 Rachelle opens with the question that changes everything: whose success script are you actually living? 4:23 The I-95 moment: how Rachelle burned out without even knowing it 9:36 The coaching class epiphany that finally gave it a name 14:44 Where the tagline "no one should burn out of a life they love" was born 20:13 How to identify and rewrite the scripts running your life 31:18 Prevention vs. recovery: why you want to choose prevention 46:08 How Rachelle lives the mission today, including coaching for free at industry conferences 53:57 The one thing to focus on if you want sustainable success NEXT STEPS Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified. If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/ Learn more about Rachelle's executive coaching for high-performing leaders and burnout resilience → https://rstoneconsulting.com/ MORE RESOURCES FOR YOU Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!
Transcribe →
The Inner Work of Entrepreneurship with J. Kyle Howard (Ep168)
Jun 2401:00:48Tap to summarizeFive years ago, J. Kyle Howard hired me because he was struggling to articulate what he did and how to package it into a business. At the time, he was a former CIO trying to figure out how to turn decades of experience into something other people would understand, value, and buy. In other words, he thought he had a messaging problem. What neither of us realized was that the challenge wasn't really about messaging. As we worked together, something deeper began to emerge. Questions about identity. Questions about purpose. Questions about who he was apart from the career he had spent years building. This week, as part of my "Where Are They Now?" series on Consulting Matters, J. Kyle returns to the podcast to reflect on what happened next. And what a journey it has been. Over the past five years, he tried on different business ideas, moved across the country, went through a significant personal healing journey, and ultimately found his way back to an idea that had been trying to get his attention for more than 30 years. What I love about this conversation is that it captures something I've observed throughout my career. People often come to me because they think they need help with positioning, messaging, offers, or marketing. And sometimes they do. But for many consultants and coaches, particularly those leaving established careers to build something of their own, the real journey isn't about marketing. It's about becoming. It's about discovering who you are when the title, the role, the organization, and all the external markers of success are no longer defining you. It's about finding the courage to build a business that reflects who you actually are, rather than who you think you're supposed to be. J. Kyle's story is a powerful reminder that clarity doesn't always arrive in a straight line. Sometimes the detours are part of the path. Where to dive in: 00:00 — Entrepreneurship forces inner work 02:09 — What Jay really needed in 2020 wasn't a business plan 06:01 — The promotion that should have been everything 17:33 — Choosing himself over the Northrop Grumman job 18:58 — The hotel lobby stranger who cracked him open 21:20 — 15 days later: two clients and a 35th floor view 23:16 — The question that had bothered him for 30 years 30:11 — What the business actually is in plain English 37:44 — How Jay accidentally became an OD consultant 40:52 — Live messaging coaching on air 50:21 — Three things Jay would tell his 2020 self Next Steps: Don't Panic: You won't receive everything you need at once. It's a process, so walk your path without fear. Stay Open, Not Defensive: Accept the information that comes to you instead of shutting it down. Express What Hurts: If something is painful, let it out. You don't have to do it publicly, but if you need to cry, cry. Have the experience. Bring Your Authentic Self Forward: If you need help bringing your authentic identity into the world through a consulting or coaching business, book a discovery call with me or explore my services. Other episodes you may enjoy: Turn Fear into Confident Action with J. Kyle Howard (Ep5) Scaling Success Your Way with Denise Musselwhite (Ep167) What it Really Means To Be On-Purpose (Ep166) Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164) About my guest: J. Kyle Howard is an organizational systems strategist and founder of the Opportunity Systems Institute. With over three decades spanning oil and gas, healthcare, media, and enterprise technology, he developed Opportunity Systems Architecture — a methodology for diagnosing why talented people inside broken systems produce inconsistent results. His work has driven outcomes like a 17% to 98% project completion rate improvement and $2.4M in savings. Learn more at opportunitysystemsinstitute.com. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →
Scaling Success Your Way with Denise Musselwhite (Ep167)
Jun 1801:01:59Tap to summarizeI am super excited to introduce my brand-new "Where Are They Now?" series on the Consulting Matters podcast, and I could not have picked a better first guest. You've heard me talk about Denise Musselwhite before. I chose her to kick off this series because I love her story. She found clarity on her purpose as an executive development coach for diverse leaders in tech, and that clarity fast-tracked her profits and got her fully booked faster than even she planned for. Which, of course, created the happiest of problems: how do you scale success your way? Tune in to discover why brand and messaging clarity isn't just one of the things you do to grow your business, it's THE thing that accelerates and sustains your success, how Denise is solving the happy problem of scaling on her own terms, and her powerful approach to tracking progress using metrics that go way beyond the financials. In this episode, you'll hear: How Denise went from working in the business to CEO in year three How getting fully booked led to figuring out scale on her own terms The KPI system that tracks more than just money The 5-15 Tool that changed the way she runs her business Outsourcing strategically while keeping what she loves Scaling success her way — what it really looks like Where To Dive In 3:34 Denise's origin story and why she couldn't unsee it 10:16 The watershed moment that unlocked the leap 20:08 Fully booked and figuring out scale 27:43 The KPI system that tracks more than money 37:20 Year three: from "in the work" to CEO 38:43 Scaling success your way 43:31 Outsourcing strategically (and keeping what you love) 53:04 The 5-15 Tool 54:18 Building your personal board of directors Next Steps Start tracking your own full-picture KPIs this week… not just revenue, but everything that makes you your best self. Think gym, family time, meals cooked, whatever keeps you at your best. Grab Denise's 5-15 Tool for a simple weekly check-in framework you can start using right away. https://www.denisemusselwhite.com/ Ready to get the kind of clarity that Denise credits for her success? Work with me on your brand positioning and messaging, and take your first steps toward building a consulting business that works on your terms. https://www.betsyjordyn.com/services Other episodes you may enjoy: Employee to Entrepreneur: Embrace A New Mindset with Denise Musselwhite (Ep62) What it Really Means To Be On-Purpose (Ep166) Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164) How to Monetize Your Zone of Genius (Ep163) Too Many Business Ideas? 5 Steps to Find Your Focus (Ep160) About the guest: Denise Musselwhite is a board-certified executive coach, speaker, and strategist who spent 25 years in tech — often as one of the only Latinas in the boardroom. Through her company Tech & Thrive, she helps women and diverse professionals break through the hidden barriers holding them back so they can step into leadership, land the roles they deserve, and build careers that actually fit their lives. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →
What it Really Means To Be On-Purpose with Kevin McCarthy (Ep166)
Jun 1100:53:56Tap to summarizeAre you living your purpose in your business? I brought on Kevin McCarthy to Consulting Matters to talk about purpose! He literally wrote the book on-purpose. Discover what purpose truly is so you can align your business with why you're here and what you're meant to do as a consultant, coach, or business owner. Tune in to hear: What most of us don't understand about purpose (and how it's keeping us from living ours) Why so many of us struggle to know our purpose The benefits of discovering purpose and aligning it with your work Where To Dive In 00:00 – Welcome + What Does It Mean to Be "On-Purpose"?04:08 – Defining Purpose, Vision, Mission, and Values12:21 – Why Passion Is Often Connected to Pain and Purpose17:20 – How Our Life Experiences Reveal the Work We're Meant to Do21:28 – Kevin's Two-Word Purpose Framework and Betsy's "Awakening Worth"35:48 – Kevin's Purpose: Liberating Greatness39:23 – The Biggest Trap Consultants and Coaches Face44:21 – Purpose-Driven vs. Purpose-Called51:23 – How to Connect with Kevin and Discover Your Purpose Next Steps 1. Discover Your Purpose with Kevin McCarthyVisit Kevin's websites at OnPurpose.com and OnPurpose.me to explore his books, purpose resources, and two-word purpose assessment. If today's conversation resonated with you, I highly recommend taking the assessment and spending some time reflecting on what it reveals about your unique calling and how you're meant to serve. 2. Build a Brand That Reflects Your PurposeOne of my biggest takeaways from this conversation is that purpose isn't just personal; it's strategic. If you're a consultant, coach, speaker, or thought leader, I'd love to help you uncover what makes your work uniquely valuable and translate that into clear positioning, messaging, and marketing. Together, we'll identify where your experience, strengths, story, and purpose intersect so you can attract the clients you're truly meant to serve. Book a call here. 3. Identify Where You're Playing SmallTake a few minutes this week to ask yourself: Where am I operating from obligation instead of alignment? What would change if I organized my business around my purpose instead of around what's expected? Sometimes the next breakthrough begins with a single honest question. Other episodes you may enjoy: Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164) How to Monetize Your Zone of Genius (Ep163) Too Many Business Ideas? 5 Steps to Find Your Focus (Ep160) Consulting and Coaching in The Messy Middle (Ep159) About my guest: Kevin W. McCarthy is a bestselling author, business strategist, and widely recognized authority on purpose and leadership. As the founder and Chief Leadership Officer of On-Purpose Partners, he has spent decades helping individuals, leaders, and organizations discover their purpose and align their work with what matters most. Kevin is the author of The On-Purpose Person and The On-Purpose Business Person, books that helped shape how many entrepreneurs and consultants think about purpose, meaning, and business strategy today. Through his writing, coaching, and speaking, Kevin continues to help people move beyond simply knowing their purpose to powerfully putting it to work. https://kevinwmccarthy.com/ About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →
F.R.E.E. Yourself from the Fear of Failure with Melisa Buie (Ep165)
Jun 301:01:01Tap to summarizeIs the fear of failure holding you back from what you want to create or achieve in your consulting or coaching business? If so, you won’t be after you tune into my episode with Melisa buie, author of Faceplant: FREE Yourself from Failure’s Funk (great title, right!). Her book is the result of a quest she had to understand why failure is accepted and even embraced in lab-type situations but not in life. Through her deep-dive research, she found the answer to this question, and what she discovered is so powerful! I cannot wait for you to listen to her actionable tips that will forever flip the script on any fears of failure you have and actually embrace the times when it doesn’t work out exactly how you wanted. We get into: How learning from failure is a highly learnable skill Her FREE model that will help you instantly apply it to any situation, big or small When facing (or anticipating) failure, and why reflection is a superpower. (We also talk about why reflection for some of us might feel like we’re getting electric shocks). Ready to free yourself from fear of failure? Where to dive in: 00:00 – Why fear of failure holds so many consultants and coaches back 03:17 – From engineering experiments to real-world failures 14:40 – Why failure and learning are two sides of the same coin 22:20 – The F.R.E.E. Framework for navigating setbacks 30:15 – Betsy's personal "faceplant" and what it taught her 34:00 – Reflection as the key to resilience and growth 56:30 – Why learning from failure is a skill anyone can develop Next steps: 1. Apply the F.R.E.E. Framework to Your Next Setback The next time a proposal is rejected, a launch falls flat, or a plan doesn't work out, pause before reacting. Focus on the facts, reflect on your response, explore what you can learn, and engage in one small experiment to move forward. 2. Build a Reflection Practice Whether through journaling, expressive writing, or intentional thinking time, create space to process challenges instead of avoiding them. Reflection is often the difference between repeating a mistake and learning from it. 3. Clarify Your Next Move If you're feeling stuck between where you are and where you want to go, I help consultants and coaches uncover the patterns, strengths, and opportunities that lead to greater clarity, positioning, and growth. Sometimes the breakthrough isn't working harder—it's seeing yourself and your work more clearly. Other episodes you may enjoy: How to Monetize Your Zone of Genius (Ep163) Too Many Business Ideas? 5 Steps to Find Your Focus (Ep160) Consulting and Coaching in The Messy Middle (Ep159) How to Become a Confident Speaker with Dr. Christina Madison (Ep158) About the guest: Melisa Buie is an author, organizational strategist, and problem-solving expert who has spent more than 25 years helping professionals and teams embrace experimentation, innovation, and continuous growth. After earning her PhD, she discovered that true learning begins when we stop chasing perfection and start learning from failure. Through her books, workshops, and leadership programs, Melisa helps organizations build cultures where curiosity thrives, teams solve hard problems with confidence, and failure becomes a catalyst for breakthrough results. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →
Are We Aligned on What People-Centered Leadership and Organizations Really Mean? (Ep164)
May 2801:02:38Tap to summarizeWhen I got into consulting, I was really drawn to organization development. I was a young international HR manager at the nonprofit where I worked. As I walked around the organization, I would always get confused by what was said on the break room walls and what was actually lived out. And I always wanted to bring those two things together. I think that's a lot of what drove me. And I think many of us want to bridge the gap between what organizations could be and what they are. That's part of what got me to form The Common Good Consulting & Coaching Consortium, you’ve heard me talk about… and today I’m bringing people from that group together to discuss whether or not we're all on the same page around what the heck a people-centered organization is, or what people-centered leaders are. I brought on three of the participants from this Common Good Consortium from different perspectives - from Lean, from OD, and L &D, and we're gonna have a conversation around what it looks like, around what we have in common, around our definitions, and where we have different perspectives and where we can piggyback on one another's expertise. Tune in to hear from Matt White around Lean and Continuous Improvement, Kristen Chase from OD, and Deborah Masak from L&D. Let’s dive in! Where to Dive In: 00:00 — Are We Aligned on People-Centered Leadership and Organizations? 06:16 — Why Betsy Started the Common Good Consortium Conversation 07:38 — The Lean and Continuous Improvement View of People-Centered Leadership 12:46 — The Organizational Development Perspective on Culture and Leadership 18:30 — The Learning & Development Perspective on People and Business Results 20:49 — Why OD, L&D, and Continuous Improvement Often Work in Silos 36:26 — The Need for Better Cross-Functional Collaboration 45:20 — The Biggest Challenges Facing People-Centered Organizations Today 54:43 — Moving Leaders from Reactive to Responsive 58:25 — Final Thoughts on Collaboration, Culture, and Long-Term Impact Next Steps: Participate in a cross-functional group to share best practices across disciplines and a "Common Good Toolkit" of resources and approaches for creating balanced, people-centered decision-making in organizations. This group will be led by Kristin Chase, a seasoned OD consultant who founded the Greater Orlando Organization Development Network (GOOD). She has direct experience bringing a successful professional networking organization to life and will be getting the word out to more of our peers who share our vision and goals. You can let me know if you're interested in this group, or reach out directly to Kristin at kristin@chasetd.com Thank you again for all that you do to make a difference each day and for helping me further the conversation around what it looks like for us to more effectively partner with one another to influence organizations to truly serve the common good. Other episodes you may enjoy: How to Monetize Your Zone of Genius How to Use AI Without It Running The Show with Tamra Cajo To AI or Not to AI: The Question is When Not If Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison Do You Love Consulting or Coaching but Hate Marketing? About my guests: Matthew White: Matthew White is a continuous improvement leader and Lean practitioner who is passionate about servant leadership, leadership development, and helping organizations create more effective and people-centered workplaces. With more than 20 years of experience in healthcare and manufacturing, he leads continuous improvement initiatives while coaching and mentoring leaders and teams in Lean thinking, problem solving, and operational excellence. Matthew’s leadership philosophy is rooted in humility, continuous learning, and adding value to others both professionally and personally as a husband, father of three, and youth baseball coach. Kristen Chase: Kristen Chase is an organizational development consultant, culture strategist, and executive coach with more than 24 years of experience helping organizations align culture, leadership, and talent for long-term success. Before launching Chase Talent Development, she built the Organizational Development function at Universal Destinations & Experiences, part of NBCUniversal and Comcast, where she advanced to Senior Director of Organizational Development. Kristen specializes in people-centered culture strategy, leadership effectiveness, and executive coaching, blending strategic insight with practical, human-centered solutions. Deborah Masak: Deborah Masak is a transformational talent, culture, and learning executive with deep expertise in leadership development, workforce enablement, and organizational growth. She has led enterprise-wide learning and talent strategies for global organizations, helping align culture, leadership, and business priorities during periods of rapid change and expansion. Deborah is known for building scalable learning ecosystems, driving engagement initiatives, and partnering with executives to create inclusive, high-performance cultures that fuel long-term impact. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →
How to Monetize Your Zone of Genius (Ep163)
May 2000:38:36Tap to summarize Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for? Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy. I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best-at-strengths. Specifically, how to mine and monetize them, which isn't just about making you happier… It's to make you more productive, more profitable, and best of all, instantly stand out in the crowded consulting and coaching marketplace. Tune in to discover: What best-at-strengths are (and how they aren’t just things you’re good at) Why your best- at-strengths are incredibly hard to see, value, and appreciate How taking your “best-at-strengths seriously will change both your client’s life and your own The steps you can take now to start the process of mining and then monetizing what ultimately brings your clients the most value and you the most joy Where to dive in: 00:00 — Intro: Are You Building Around Your Real Strengths? 02:36 — What “Best At” Strengths Actually Are (and Aren’t) 07:20 — How to Know You’re Operating in Your Zone of Genius 09:42 — Why Your Real Strengths Are So Hard to See 18:51 — Why Taking Your Strengths Seriously Changes Everything 23:35 — How Betsy Used Her Strengths to Pivot Her Business 28:18 — Why Your Strengths Are Your True Differentiator 30:42 — How to Mine and Monetize Your Best Strengths 37:32 — Final Reflection + Action Steps Next Steps: Pay attention – to your best days at work, to the compliments you below off Take seriously what you uncover And of course, work with me to help you package your strengths, along with your expertise and passion into a brand strategy that positions you for the clients and opportunities you’re ready for. Book a call and let’s chat. Other episodes you may enjoy: How to Use AI Without It Running The Show with Tamra Cajo To AI or Not to AI: The Question is When Not If Too Many Business Ideas? 5 Steps to Find Your Focus Consulting and Coaching in The Messy Middle How to Become a Confident Speaker with Dr. Christina Madison Do You Love Consulting or Coaching but Hate Marketing? About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services
Transcribe →