Podcast
Consumers During Corona
Hosted by Stephen Kraus · EN
Data, trends and insights about how people are living, thinking and buying in the Corona Economy. Hosted by Steve Kraus – veteran trend watcher, Harvard Ph.D., hacky comedian. Want to better understand the consumer lifestyles, attitudes and spending patterns that define this corona-driven “New Normal”? Tune in for these fun and fast-paced interviews with leading experts in psychology, economics, consumer insights, social trends, branding, marketing and more. Released every Monday.
10episodes
Episodes
Newest firstAll episodes
Victoria Sakal: The Most Trusted Brands in the World
May 6, 202100:30:15Tap to summarizeVictoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. Also worth checking out: Morning Consult’s Return to Normal tracking study.~~~~~Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Menaka Gopinath: What Social Listening Tells Us About The Corona Economy
Apr 27, 202100:36:54Tap to summarizeMenaka Gopinath is President of the Ipsos Social Media Exchange (North America), and is recognized as one the world’s leading experts on social media listening. Among other things, we discuss today’s consumer mindset, the consumer trends that are emerging as The Corona Economy (hopefully) begins transitioning into the post-vaccine economy, and what kinds of brands are thriving at this time (“brands that are living out their purpose, and using that as their compass”).Menaka can be found on LinkedIn here. Menaka and the broader Ipsos team have produced excellent thought leadership content on The Corona Economy, including content on vaccine intent, Americans re-emerging, and the Pandemic Wall.Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Randy Wahl: Consumer Trends, Tele-Health, Pets, & The Corona Economy
Mar 30, 202100:34:48Tap to summarizeRandy Wahl is President of M/A/R/C, a leading market research firm. Randy has been conducting consumer research for over twenty years, and he’s consulted for many of the world’s leading brands. Among other things, we discuss the latest data and trends related to consumer acceptance of the vaccine, tele-medicine, pet care, and how the post-corona economy is taking shape.Randy Wahl can be found on LinkedIn here. The M/A/R/C website is here, and the M/A/R/C podcast is here.Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Alf Nucifora: Luxury, the Bay Area, and The Corona Economy
Mar 15, 202100:31:22Tap to summarizeAlf Nucifora is Chairman of Luxe SF, the Bay Area’s premier industry association in luxury marketing. We discuss the latest trends in luxury, wine, real estate, and the SF Bay Area. He shares his insights on... Why the ‘work from home’ trend will have a lasting and profound impactHow The Corona Economy has minimized impulse purchases and the consumer focus on stuffWhy the existential dread of 2020 will likely persist into 2022How business is booming for many real estate agents and interior designersHow the wine business, and luxury in general, is failing to connect with Millennials~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Alf can be found on LinkedIn here, and his organization LuxeSF hereTheme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Bob Lederer: The Market Research Industry & The Corona Economy
Feb 19, 202100:24:08Tap to summarizeBob Lederer is veteran observer of the market research and consumer insights industry. He publishes several newsletters on the industry, and produces a widely-watched daily video series on industry developments. We discuss the history of market research, and how the field has continued to grow during The Corona Economy as companies have been pressed to make more decisions with more speed and less information than ever before. Bob’s Research Business Daily Report can be found here, and Bob can be found on LinkedIn here. His book “Beyond Broadway Joe: The Super Bowl Team that Changed Football” can be found on Amazon here.~~~~~~~~~~Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Walker Smith: The Most Influential and Overlooked Trends in the Corona Economy
Jan 19, 202100:47:47Tap to summarizeWalker Smith is Chief Knowledge Officer at Kantar, and one of the most respected experts in the study of consumer trends. In this episode, he shares his takes on the most impactful, overlooked and interesting trends in The Corona EconomyThe most impactful trend: the increasing importance of the homeThe most overlooked trend: savings rates continue to riseThe most interesting trend: rituals and occasions are evolvingHe also shares why 2020 will (psychologically) be an 18-month year (yikes! It’s not over yet), and how he challenges brands to grow with a powerful question: “How do you help people live big in a smaller world?”Walker can be found on LinkedIn here, and check out his new blog here~~~~Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →10. Leslie Wood: Consumer Trends, Advertising Effectiveness, and The Corona Economy
Jan 11, 202100:44:01Tap to summarizeLeslie Wood is Chief Research Officer at NC Solutions, a joint venture between Nielsen and Catalina that features one of the industry’s most comprehensive databases of consumer behavior and media use. We discuss…Why spending continues to rise on consumer packaged goods, comfort food, and iconic brands (but not on private labels)Why the new wave of stay-at-home orders is unlikely to change consumer behaviorHow advertising is more effective for building loyalty than encouraging trial (and why loyalty is more important than ever)A common advertising mistake: brands get tired of their messaging and change it even when it still resonates with consumersHow the quantitative analysis of advertising effectiveness reveals the importance of the “softer” sides of advertising -- messaging and creative (and how I am REALLY similar to Don Draper!)How The Corona Economy is analogous to the entire population going through multiple lifestage transitions at once~~~~~~Learn more about NC Solutions here, and reach Leslie on LinkedIn here Theme music courtesy of Tess Stevens, the world's most rocking content strategist. Thank you Tess! Follow her on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Andrew Lipsman: Consumer Trends, American Utopia, and The Corona Economy
Dec 21, 202000:44:41Tap to summarizeAndrew Lipsman is Principal Analyst at eMarketer and was formerly SVP of Marketing and Insights at ComScore. In this super-cool episode, he shares how David Byrne’s recent concert film American Utopia serves as a metaphor for consumer trends in the Corona Economy. He also shares his top predictions for 2021, his take on what brands are really getting it right, and why so many predictions about future behavior go wrong, Check out more of Andrew’s work at eMarketer
Transcribe →Lilah Raynor: Money, Finances and The Corona Economy
Nov 30, 202000:30:32Tap to summarizeLilah Raynor is CEO of Logica Research, and was formerly Director of Market Research at Charles Schwab. She publishes an ongoing study called The Future of Money, and we discuss...How people are more open to talking about money than ever before… and why she thinks that openness is here to stayHow the younger generation has pivoted from savings to wealth buildingThe latest trends in payment methods (and why PayPal keeps growing)How her neighborhood of Bernal Heights in San Francisco is re-inventing what community means during The Corona EconomyFind Lilah at Logica ResearchSpecial thanks for the multi-talented Tess Stevens for the new theme music! Follow Tess Stevens on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
Transcribe →Jack O'Leary: eCommerce, Amazon, & The Corona Economy
Nov 24, 202000:45:31Tap to summarizeJack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular. We discuss where Amazon has been, where's its headed, and talk about... How (and how much) has The Corona Economy has accelerated trends toward ecommerceOmni-channel rising: “A rising tide lifted all boats, but it lifted the Walmarts and Targets of the world a bit more than Amazon”. And it’s been a “massive victory for Instacart”The deceleration of growth in sales from Amazon’s Prime DayWhy he’s bullish on consumer spending overall this holiday season, although that spending will be less tied to specific days like Black FridayHow Amazon is poised to leverage trust in their brand win the “last few feet” (forget about the “last mile”)How Amazon’s diversification into health care and gaming is contributing to their growth in The Corona EconomySign up for Jack's Amazon Brief: The Year-End 2020 EditionSpecial thanks for Tess Stevens for the new theme music! Follow Tess Stevens on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.
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