In this episode of Content and Conversation, Ross Hudgens sits down with Devin Bramhall to unpack what’s broken in modern B2B marketing and what actually works when metrics get messy and attribution falls apart.

They talk through Devin’s experience writing B2B Content Marketing Strategy, why “media-first” is now table stakes, and how community is often misunderstood, mis-scoped, or forced into the wrong formats. Devin shares real examples from her work at Help Scout and beyond, showing how strong communities are built by paying attention to people, not playbooks.

Show Notes:

00:00 – Intro/Marketing can’t be measured with numbers alone

05:30 – Writing a book when you already know the answer

10:20 – Media-first content marketing explained

15:00 – What community actually means (and what it doesn’t)

20:30 – Real-world community examples that worked

28:30 – Outcomes vs activities in marketing reporting

35:00 – Telling a story your CEO will understand

44:30 – When community is the wrong strategy

Show Links:

B2B Content Marketing Strategy Book by Devin Bramhall
Follow Ross on X: https://x.com/RossHudgens

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Building a Media-First Content Marketing Strategy w/ Devin Bramhall