Bernard Huang returns to break down GEO (Generative Engine Optimization) and the big question: is GEO actually different from SEO, or just SEO evolving?

We talk about how AI Mode/AI Overviews are changing search behavior, why top-funnel traffic is getting squeezed, and what “good SEO is good GEO” really means in practice.

Show Notes:

00:00 – Welcome back & why GEO is everywhere

03:05 – Is GEO actually different from SEO?

07:10 – How AI agents think vs keyword-based SEO

12:45 – The traffic apocalypse & AI Mode becoming default

18:00 – Mentions vs backlinks in an LLM world

24:30 – What people are getting wrong about GEO

30:45 – Measuring success: impressions, citations & brand search

42:55 – The “long, long tail” and the future of content strategy

Show Links:

Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang/

Visit Clearscope: https://www.clearscope.io/

Follow Ross on X: https://x.com/RossHudgens

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

How GEO Actually Works w/ Bernard Huang